Italian Social Marketing Association - Newsletter 215
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The Big Debate: What is Creativity? - Culture, Health and Wellbeing International Conference 2017.

Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
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Italian Social Marketing Association -   Newsletter 215
Marketing sociale. Health promotion. Social media.
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Social Marketing Toolkit. Partner With Us. Let's Stop HIV Together - CDC

Social Marketing Toolkit. Partner With Us. Let's Stop HIV Together - CDC | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Social Marketing Guidance Social marketing is the use of marketing theory, skills, and practice to achieve social change, promote general health, raise awareness, and induce changes in behavior.

 Centers for Disease Control and Prevention

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Increase the number of state health departments that use social marketing in health promotion programs - Healthy People 2030 

Increase the number of state health departments that use social marketing in health promotion programs - Healthy People 2030  | Italian Social Marketing Association -   Newsletter 215 | Scoop.it
This objective currently has developmental status, meaning it is a high-priority public health issue that has evidence-based interventions to address it, but doesn’t yet have reliable baseline data. Once baseline data are available, this objective may be considered to become a core Healthy People 2030 objective.
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Welcome to 2024: iSMA newsletters

Welcome to 2024: iSMA newsletters | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Get ready for an exhilarating experience at the North American Social Marketing Conference, nestled in the stunning Clearwater Beach, Florida! 

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Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior - Heini Taiminen University of Jyväskylä. Finland

Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior - Heini Taiminen University of Jyväskylä. Finland | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

This paper brings together theCOM-B model and the habit formation theory in order to create a basis for a more comprehensive, customer-oriented, theory-based understanding of the issue.

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Marketing social - Karine Gallopel-Morvan, Viêt Nguyen Thanh, Pierre Arwidson, Gerard Hastings 

Marketing social - Karine Gallopel-Morvan, Viêt Nguyen Thanh, Pierre Arwidson, Gerard Hastings  | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Le marketing social a pour but de faire évoluer les comportements des individus dans différents domaines: promotion de la santé (tabagisme, obésité, …), protection de l’environnement, sécurité routière, violence familiale, droits de la personne, racisme, etc. Cette discipline est aujourd’hui utilisée par des organismes internationaux prestigieux tels que l’ONU ou encore Santé publique France.

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An Exhausting Year in (and Out of) the Office - The New Yorker

An Exhausting Year in (and Out of) the Office - The New Yorker | Italian Social Marketing Association -   Newsletter 215 | Scoop.it
Cal Newport on how workplace changes since the onset of the coronavirus pandemic—especially increased digital communication—are fatiguing knowledge workers.
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Are graphic health warnings impacting on message processing and quitting intentions? | Emerald Insight

Are graphic health warnings impacting on message processing and quitting intentions? | Emerald Insight | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Social Marketing @ Griffith examined the effectiveness of Graphic Health Warnings on tobacco packaging in Australia.

- Author: Cuong Pham, Bo Pang, Kathy Knox, Sharyn Rundle-Thiele

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Persuadere e/o informare per proteggere la salute? - Scienzainrete

Persuadere e/o informare per proteggere la salute? - Scienzainrete | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

La comunicazione in sanità pubblica al bivio tra educazione e manipolazione Tra un’informazione neutrale e una che ricorre a tecniche di comunicazione persuasiva c’è un continuum che rende le due strategie non sempre facilmente distinguibili: è un tema quanto mai attuale in tempi di pandemia, considerando la possibile contrapposizione tra etica della trasparenza e la necessità di raggiungere obiettivi di sanità pubblica.

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Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection -David James Schmidtke, Mai Nguyen, Sharyn Rundle-Thiele

Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection -David James Schmidtke, Mai Nguyen, Sharyn Rundle-Thiele | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

This paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia.

Practical implications

This study found that providing adolescents with the opportunity to play team sports increases physical activity behaviour.

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Julio Velasco - "Gli schiacciatori NON parlano dell'alzata, la risolvono"

Julio Velasco - "Gli schiacciatori NON parlano dell'alzata, la risolvono" | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

La bibbia del volley recitata dal suo profeta.

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Estratto da: KOTLER UMANISTA. La battaglia tra il marketing commerciale e il marketing sociale. P.Kotler, G.Fattori 

Estratto da: KOTLER UMANISTA. La battaglia tra il marketing commerciale e il marketing sociale. P.Kotler, G.Fattori  | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Un estratto dalla nuova biografia di Philip KotlerKOTLER UMANISTA.

La battaglia tra il marketing commerciale e il marketing sociale.

La biografia completa su "Cultura e Salute Editore Perugia"

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Liz Foote on LinkedIn: #socmar #socialmarketing #behaviourchange #behaviorchange #nzsmn

Liz Foote on LinkedIn: #socmar #socialmarketing #behaviourchange #behaviorchange #nzsmn | Italian Social Marketing Association -   Newsletter 215 | Scoop.it
Last year, through an Executive in Residence program, Social Marketing @ Griffith hosted practitioner Phill Sherring for a three week stint that allowed him to…
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Social Marketing @ Griffith - How can restaurants entice patrons to order environmentally sustainable dishes? 

Social Marketing @ Griffith - How can restaurants entice patrons to order environmentally sustainable dishes?  | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Read the full paper here: https://doi.org/10.1080/09669582.2023.2274283

Encouraging restaurant guests to order vegetarian dishes plays a key role in creating a more environmentally sustainable tourism sector. However, for many consumers eating a meat dish is an important aspect of their enjoyment-focused restaurant experience.

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Social Marketing. Behavior Change for Good - Prima edizione italiana 2024

Social Marketing. Behavior Change for Good - Prima edizione italiana 2024 | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori. Se vuoi essere avvisato quando la pubblicazione sarà disponibile puoi inserire qui la tua mail.

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Social marketing: Impact of fast fashion on people and the environment

Social marketing: Impact of fast fashion on people and the environment | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

"Impact of fast fashion on people and the environment"
Soon a project in collaboration between the University of Modena and Reggio Emilia, the International Society of Doctors for the Environment and 4 C Linguistic (Liceo Muratori San Carlo - Modena)

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Social Marketing: i lavori degli studenti del corso di marketing sociale 2023/2024 - Università di Bologna

Social Marketing: i lavori degli studenti del corso di marketing sociale 2023/2024 - Università di Bologna | Italian Social Marketing Association -   Newsletter 215 | Scoop.it
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Intelligenza artificiale e comunicazione della scienza: opportunità o pericolo? - Luca De Fiore. Il Pensiero Scientifico Editore

Intelligenza artificiale e comunicazione della scienza: opportunità o pericolo? - Luca De Fiore. Il Pensiero Scientifico Editore | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

In questo video la relazione di Luca De Fiore, direttore il Pensiero Scientifico Editore, che riflette su come potrebbe essere usata l'intelligenza artificiale nella comunicazione e nell'editoria scientifica.
Scopri di più: https://bit.ly/medicinemedia © Il Pensiero Scientifico Editore / Think2it

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Collection of vintage health promotion posters

Collection of vintage health promotion posters | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Prima del Social marketing ... i Poster

Tratto da "La salute manifesta" Collezione di poster della Prof.ssa Maria Antonia Modolo.
In corso di stampa

CULTURA E SALUTE EDITORE PERUGIA

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A Book of Days: The New York Times Bestseller. Patti Smith

A Book of Days: The New York Times Bestseller. Patti Smith | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

In 2018, without any plan or agenda for what might happen next, Patti Smith posted her first Instagram photo: her hand with the simple message "Hello Everybody!" Known for shooting with her beloved Land Camera 250, Smith started posting images from her phone including portraits of her kids, her radiator, her boots, and her Abyssinian cat, Cairo.

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Sono arrivati i primi commenti a "The Battle between Commercial Marketing and Social Marketing - Philip Kotler, Giuseppe Fattori

Sono arrivati i primi commenti a "The Battle between Commercial Marketing and Social Marketing - Philip Kotler, Giuseppe Fattori | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

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Case study: Using social marketing to improve public health

Case study: Using social marketing to improve public health | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Gabrielle Seneres is a master’s student in the online MPH program at the University of Michigan School of Public Health. Seneres uses her experience as a behavior change researcher at Rescue Agency, a health communications company, to outline five practical steps that can help anyone create effective communications for behavior change and improving public health.

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Se la Newsletter MKTS vi è piaciuta consigliatela!

Se la Newsletter MKTS vi è piaciuta consigliatela! | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Ecco il link per iscriversi


Via Giuseppe Fattori
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Il Marketing Sociale per “One Health” – G. Fattori

Il Marketing Sociale per “One Health” – G. Fattori | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Mentre leggevo i poster, ho sentito una vera connessione con questo gruppo “ispirato” di giovani leader italiani nella loro ricerca di One Health ... I vostri sforzi e il vostro impatto combinati con quelli di altri in tutto il mondo mi fanno sperare che insieme raggiungeremo “One Health”. Siete esattamente il tipo di leader di di cui abbiamo bisogno."

François Lagarde

 

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Social Marketing and Public Health. Theory and Practice by Jeff French

Social Marketing and Public Health. Theory and Practice by Jeff French | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. 
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Réseaux Sociaux, comportements alimentaires et éducation nutritionnelle chez les jeunes - P. EZAN. Le Marketing Social Appliqué à la Santé

Réseaux Sociaux, comportements alimentaires et éducation nutritionnelle chez les jeunes - P. EZAN. Le Marketing Social Appliqué à la Santé | Italian Social Marketing Association -   Newsletter 215 | Scoop.it

Pascale EZAN  nous parle de l'impact des réseaux sociaux sur les comportements alimentaires et l'éducation nutritionnelle chez les jeunes. Symposium le Marketing Social Appliqué à la Santé

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