Italian Social Marketing Association - Newsletter 226
36.2K views | +2 today
Follow
Italian Social Marketing Association -   Newsletter 226
Marketing sociale. Health promotion. Social media.
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
April 11, 2018 4:59 PM
Scoop.it!

Una guida pratica alle principali APP per monitorare il movimento quotidiano. ASL Torino4

Una guida pratica alle principali APP per monitorare il movimento quotidiano. ASL Torino4 | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

A cura di Piergiorgio Ferretti, Maurizio Gottin – ASL TO4

 

APP PER LA CORSA E L’ATTIVITÀ MOTORIA QUOTIDIANA

1) RunKeeper - http://runkeeper.com/ RunKeeper sfrutta il GPS dello smartphone per raccogliere informazioni sulla corsa: inoltre è possibile attivare un “allenatore virtuale” per migliorare il tempo di corsa con un programma di allenamento specifico, ricevendo messaggi incoraggianti. RunKeeper può anche impostare passeggiate, contare i passi, misurare gite in bicicletta, canottaggio, sci e altro ancora; in generale è adatta per controllare qualsiasi sport di spostamento lungo un percorso.

2) Runtastic - http://www.runtastic.com/ App gratuita per iPhone e Android ideale per lo sport all’aperto. Come un personal trainer permette di programmare gli allenamenti e controllare i risultati nella corsa e nel ciclismo. Anche questa App sfrutta il GPS per registrare i percorsi ed i progressi delle sessioni di corsa nel tempo. Di questa applicazione esiste inoltre una versione non gratuita progettata per il fitness e gli esercizi di ginnastica e palestra da fare anche a casa: Runtastic Results - https://www.runtastic.com/it/results .

 

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
April 11, 2018 8:02 PM
Scoop.it!

Apple’s Pact with 13 Health Care Systems Might Actually Disrupt the Industry

Apple’s Pact with 13 Health Care Systems Might Actually Disrupt the Industry | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

An announcement on January 24 didn’t get the large amount of attention it deserved: Apple and 13 prominent health systems, including prestigious centers like Johns Hopkins and the University of Pennsylvania, disclosed an agreement that would allow Apple to download onto its various devices the electronic health data of those systems’ patients — with patients’ permission, of course.

It could herald truly disruptive change in the U.S. health care system.  The reason: It could liberate health care data for game-changing new uses, including empowering patients as never before.

Since electronic health records (EHRs) became widespread over the last decade, there has been growing frustration over the inability to make electronic data liquid — to have it follow the patient throughout the health system and to be available for more sophisticated analysis in support of improved patient care and research. Most efforts to liberate and exchange health data have focused on getting doctors and hospitals to share it with one another. Those efforts continue, but progress has been slow.

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
April 11, 2018 8:02 PM
Scoop.it!

How AI and Data Analytics Are Transforming Healthcare Right Now  

How AI and Data Analytics Are Transforming Healthcare Right Now   | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
Amazon, Google, Apple, and other healthcare giants are betting on AI and data analytics to fix healthcare. Here’s why.

Via Lionel Reichardt / le Pharmageek, Giuseppe Fattori
No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 2:50 PM
Scoop.it!

Global consensus on Social Marketing principles, concepts and techniques.

Jeff French's curator insight, March 6, 2018 4:56 AM
A big step forward for the Global Social Marketing Community
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
March 5, 2018 3:53 PM
Scoop.it!

Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing - Keim-Malpass - 2017 - Public Health Nursing - Wiley...

Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing - Keim-Malpass - 2017 - Public Health Nursing - Wiley... | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

Objectives

Given the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.

Design and Sample

This study utilized a cross-sectional descriptive approach. Over a 2-week period, Twitter content was searched hourly using key terms “#HPV and #Gardasil,” which yielded 1,794 Twitter posts for analysis. Each post was then analyzed individually using an a priori coding strategy and directed content analysis.

Results

The majority of Twitter posts were written by lay consumers and were sharing commentary about a media source. However, when actual URLs were shared, the most common form of share was linking back to a blog post written by lay users. The vast majority of content was presented as polarizing (either as a positive or negative tweet), with 51% of the Tweets representing a positive viewpoint.

Conclusions

Using Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues.

No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 3:49 PM
Scoop.it!

What is Public Health??

These videos are provided for educational purposes only. Users should not rely solely on the information contained within these videos and is not intended to be a substitute for advice from other relevant sources. The author/s do not warrant or represent that the information contained in the videos are accurate, current or complete and do not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred by the use of, or reliance on, or interpretation of, the information contained in the videos.
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
March 5, 2018 3:54 PM
Scoop.it!

Facebook and Twitter join US effort to attract a million new organ donor registrations

Facebook and Twitter join US effort to attract a million new organ donor registrations | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

The White House has launched a series of public-private initiatives to help increase organ donation and fund research into transplantation.

The initiatives aim to boost the number of people who register to become organ donors, increase the number of transplants and improve their outcomes, and fund research into new technology, including biofabrication techniques that may one day make it possible to manufacture replacement tissues and organs. The effort was announced at a White House organ summit held on …

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
March 5, 2018 3:50 PM
Scoop.it!

The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks

The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care.

 

In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways.

Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it.

 

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
March 5, 2018 3:48 PM
Scoop.it!

The Digital Health Manifesto

The Digital Health Manifesto | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

Digital Health is a cultural transformation, not just a set of new technologies. Written by e-Patient Dave deBronkart and Dr. Bertalan Meskó. ..........................................................................

..........................................

The root problem is that many digital health writers know plenty about apps but nothing about medicine. A secondary problem is a resulting sense that digital health is for idiots: imagine a trusting reader (you?) who goes to a doctor and mentions the article. The doctor concludes that e-health is stupid and the patient is naive....

................................................................................

It is essential that health and care achieve their potential, which cannot be done based on false understandings. This is why I asked Dave to contribute with his revolutionary ideas and vision. Whenever I saw him speak, there was a standing ovation. If this article helps you see what Dave and I independently observed in our travels despite our completely different backgrounds, we will be grateful.

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
March 5, 2018 3:46 PM
Scoop.it!

Patient–Physician Interaction on Social Media: The Physician's Point of View

Patient–Physician Interaction on Social Media: The Physician's Point of View | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article.
No comment yet.
Rescooped by Giuseppe Fattori from social marketing
March 5, 2018 3:40 PM
Scoop.it!

Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA

Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
 

Via Jeff French
No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 2:55 PM
Scoop.it!

Ethnography: challenges and opportunities.  Janice Jones, Joanna Smith

Ethnography: challenges and opportunities.  Janice Jones, Joanna Smith | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

Collectively qualitative research is a group of methodologies, with each approach offering a different lens though which to explore, understand, interpret or explain phenomena in real word contexts and settings. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. We will use an exemplar based on a study that used participant-as-observer observation and follow-up interviews to explore how occupational therapists embed spirituality into everyday practice, and offer insights into the future directions of ethnography in response to increased globalisation and technological advances.

No comment yet.
Scooped by Giuseppe Fattori
January 25, 2018 4:49 PM
Scoop.it!

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche).  Presentati 9 progetti di buon livello,  3 particolarmente innovativi saranno portati avanti  dalle Associazioni di volontariato.

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
April 11, 2018 8:04 PM
Scoop.it!

Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology

Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
 

 

Conclusions and Relevance  This proof-of-concept study found that smartwatch photoplethysmography coupled with a deep neural network can passively detect AF but with some loss of sensitivity and specificity against a criterion-standard ECG. Further studies will help identify the optimal role for smartwatch-guided rhythm assessment.

No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #SaluteSocial
April 11, 2018 8:00 PM
Scoop.it!

Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu

Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

April 04, 2018 - HHS and the Office of the National Coordinator for Health IT (ONC) has issued a new guidebook to assist patient access to health information. This playbook comes as a part of the HHS and CMS MyHealthEData initiative.

The ONC Guide to Getting and Using Your Health Records is an online and patient-facing document helping patients overcome the challenges they face in accessing their medical records. The guide reviews obtaining a patient health record, checking the health record for accuracy and completeness, and using health records and data sharing for better patient engagement.


Via Lionel Reichardt / le Pharmageek, Giuseppe Fattori
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
April 12, 2018 6:58 AM
Scoop.it!

Pay for performance: a dangerous health policy fad that won't die

Pay for performance: a dangerous health policy fad that won't die | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
The evidence is clear: It's time to terminate pay for performance, the catchall term for policies that purport to pay doctors and hospitals based on quality and cost measures.

Via Marc Phippen, Giuseppe Fattori
No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 3:06 PM
Scoop.it!

 Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale - DORS

 Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale - DORS | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
Sono disponibili la prefazione integrale e il capitolo sullo sguardo ai contenuti del libro di Glenn Laverack su Salute Pubblica: potere, empowerment e pratica professionale. Il testo offre un metodo, strumenti e casi sui temi della partecipazione, dell’empowerment e dell’equità, quali valori, temi e strategie centrali e prioritarie nel Piano Nazionale della Prevenzione e nella policy europea Salute 2020.
No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 3:27 PM
Scoop.it!

I nativi digitali non esistono - Luca Conti

I nativi digitali non esistono - Luca Conti | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
Cosa significa l’espressione nativi digitali? 

Una persona che ha una immediata familiarità con un touch screen, smartphone o tablet, per navigare o giocare, oppure una persona che si muove con consapevolezza e agilità nella società digitale? Spesso si scambia la prima persona con la seconda, dando per scontato quindi che basta saper usare uno smartphone e le relative app più popolari per essere un cittadino digitale consapevole. Nella realtà non è così.

No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 2:09 PM
Scoop.it!

La comunicazione fra PA e cittadini nella società connessa. Riflessioni sulla Comunicazione Pubblica oggi a partire dal volume di Gea Ducci.

No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 2:41 PM
Scoop.it!

Sistema Salute - Promoting equity in health and elites social irresponsibility.  Carlo Romagnoli

Sistema Salute: La Rivista Italiana di Educazione Sanitaria e Promozione della Salute.

Organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia.

No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 2:21 PM
Scoop.it!

SALT AWARENESS WEEK 2018 - Settimana Mondiale 2018 per la riduzione del consumo di sale Meno sale più salute - 5 vie per 5 grammi

SALT AWARENESS WEEK 2018 - Settimana Mondiale 2018 per la riduzione del consumo di sale  Meno sale più salute - 5 vie per 5 grammi | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
La Società Italiana di Nutrizione Umana –SINU, in collaborazione con il Gruppo Intersocietario per la Riduzione del Consumo di Sodio in Italia –GIRCSI - Meno sale più salute, aderisce e sostiene anche quest’anno la Settimana Mondiale per la Riduzione del Consumo di Sale (12-18 marzo 2018) proposta dalla World Action on Salt and Health – WASH.
No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 3:20 PM
Scoop.it!

La mappa dei social network nel mondo - Vincos 2018

La mappa dei social network nel mondo - Vincos 2018 | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

La nuova mappa dei social network più popolari per nazione presenta parecchie novità rispetto a dodici mesi fa. Grazie ai nuovi dati di traffico web di Alexa (Amazon), ho incluso ulteriori 15 stati nella mia analisi, arrivando ad avere un quadro più ampio della situazione mondiale, soprattutto quella africana.  

No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 3:44 PM
Scoop.it!

3 Keys to Drive Adoption of Artificial Intelligence in Healthcare

3 Keys to Drive Adoption of Artificial Intelligence in Healthcare | Italian Social Marketing Association -   Newsletter 226 | Scoop.it

Artificial intelligence adoption is on the rise, but businesses must improve their adoption strategies, data integrity and leadership training to reap the benefits.

For artificial intelligence in healthcare to grow, organizations must improve implementation strategies, data management, and leadership training, according to an Infosys report.

The cross-industry survey of more than 1,000 business and IT leaders in seven countries set out to determine the effect of artificial intelligence (AI) on return on investment, employees, and organizational leadership.

No comment yet.
Scooped by Giuseppe Fattori
March 5, 2018 4:16 PM
Scoop.it!

Target, delete, repair.  CRISPR is a gene-editing tool that's revolutionary, though not without risk - Mark Shwartz

Target, delete, repair.  CRISPR is a gene-editing tool that's revolutionary, though not without risk - Mark Shwartz | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
Once a month, David Sanchez, 15, comes to Lucile Packard Children’s Hospital Stanford for an infusion of donor red blood cells. David was born with sickle-cell disease, an inherited disorder caused by a mutation in one gene among the roughly 20,000 in our DNA.
No comment yet.
Scooped by Giuseppe Fattori
January 25, 2018 3:51 PM
Scoop.it!

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing | Italian Social Marketing Association -   Newsletter 226 | Scoop.it
Eventbrite - European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing - Tuesday, 27 February 2018 at Den Bell. Find event and ticket information.
No comment yet.