MarketID Market Pulse

The nature of work is radically changing. In the past five years, a slew of economic, technological, and demographic shifts have upended the status quo.  Now more and more of us are eschewing 9-to-5 jobs to plow our own paths, pursue our career passions, and wrest control of our daily grind. [...]

Did you ever study the Four P’s of Marketing at College? Well, Out with the Four P’s and in with the ABCDE’s of marketing.As The Digital Economy explained, the industrial age paradigm in marketing founded on traditional media. The old paradigm was one of control, simple and unidirectional: firms market to customers. We create products and define their features and benefits, set prices, select places to sell products and services, and promote aggressively through advertising, public relations, di

Expanding hubs for Emirates and Qatar Airways pile on the amenities in bids for more business, Scott McCartney writes.

Learn more about five areas meeting planners should consider carefully to ensure meetings run as smoothly as possible and are enjoyable for attendees and organizers alike.

"This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember."

Source: www.slideshare.net

Content Marketing is being adopted very quickly, especially by B2B Marketers. The Content Marketing Institute together with MarketingProfs published this great report that gives many enlightening facts about the key challen

Amazon plans to open a store in the middle of New York City, according to people familiar with the plans, the first brick-and-mortar outlet in its 20-year history and a experiment to provide the type of face-to-face experience found at traditional retailers.

CVBs aren’t always competing for your business. Get a glimpse of how a forward-thinking network of CVBs is approaching the global future of meetings.

Meeting Professionals International's Meetings Outlook, 2014 Fall Edition shows increasing costs for services across the meeting and event spectrum in concert with only slight budgetary growth, setting up a more challenging year ahead.

Pent-up demand for incentive travel is driving programs to head to more exotic and off-the-beaten path locales.

The festival’s content, business strategy, and sponsor activations are an example for the rest of the media world. Columnist Chad Kaydo (@ChadKaydo) is BizBash’s former editor in chief and the founder and editor of The X Letter, a website and newsletter about experiences, brands, and culture.