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MarketID Market Pulse
News from the North American Global Meeting Community
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Scooped by Michel Couturier
March 22, 2015 6:21 PM
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Benchmark Hospitality: Top 10 Meeting Trends for 2015: Successful Meetings

Benchmark Hospitality: Top 10 Meeting Trends for 2015: Successful Meetings | MarketID Market Pulse | Scoop.it
Benchmark Hospitality has released its predictions for the top meeting trends of 2015.
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Scooped by Michel Couturier
March 11, 2015 8:18 AM
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The 9 Biggest Marketing Mistakes Big Companies Make

The 9 Biggest Marketing Mistakes Big Companies Make | MarketID Market Pulse | Scoop.it
Dear Scott. I Mean Sam. I Mean Steve. That's it, Steve! Regrettably, errors like that are all too common among marketers.
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Scooped by Michel Couturier
March 7, 2015 5:26 PM
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The Meetings Industry Turns to Content Marketing to Get Ahead

The Meetings Industry Turns to Content Marketing to Get Ahead | MarketID Market Pulse | Scoop.it
The new Visit California website amply illustrates the shift among destination marketing organizations (DMOs) toward sophisticated content marketing on the
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Scooped by Michel Couturier
February 18, 2015 8:52 AM
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Why People Attend Meetings and Conventions

Why People Attend Meetings and Conventions | MarketID Market Pulse | Scoop.it
Consider these findings from a recent industry study to maximize attendance at your future meetings and events. Younger generations are creating a steady pipeline of potential attendees for meetings and exhibitions, but planners need to create opportunities for networking and offer suitable locations and costs to convince them to attend. Those are some of the findings of a recent study conducted by the Experience Institute in collaboration with the International Association of Exhibitions and Ev
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Scooped by Michel Couturier
February 10, 2015 8:30 AM
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Trends Watch: How Do Travel Megatrends Affect Association Meetings?

Trends Watch: How Do Travel Megatrends Affect Association Meetings? | MarketID Market Pulse | Scoop.it
Skift magazine identified 12 key trends defining travel in 2015 that also play a role in how association meetings are designed and executed. Here’s how.
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Scooped by Michel Couturier
February 5, 2015 10:24 AM
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AlliedPRA's holding company goes into liquidation

AlliedPRA's holding company goes into liquidation | MarketID Market Pulse | Scoop.it
Begbies Traynor appointed joint liquidators of AlliedPRA International
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Scooped by Michel Couturier
February 3, 2015 5:26 PM
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Critical DMO Leadership Actions for 2015 – Part One

Critical DMO Leadership Actions for 2015 – Part One | MarketID Market Pulse | Scoop.it
In the last 30 days you’ve probably read more than your share of the typical New Years blogs and articles in the “best of 2014” and “critical trends for 2015” genre. And so you should. As the world...
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Scooped by Michel Couturier
February 3, 2015 4:19 PM
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CWT Report-Travel Management Priorities for 2015

CWT Report-Travel Management Priorities for 2015
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Scooped by Michel Couturier
January 23, 2015 3:56 PM
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Why Business Travel Is Never Going to Be the Same After 2015

Why Business Travel Is Never Going to Be the Same After 2015 | MarketID Market Pulse | Scoop.it
Get ready for these five ways that business travel is going to change--forever.
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Scooped by Michel Couturier
January 21, 2015 8:59 AM
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Megatrend For 2015: The Events Industry Is Going Through a Creative Renaissance

Megatrend For 2015: The Events Industry Is Going Through a Creative Renaissance | MarketID Market Pulse | Scoop.it
Last week we launched our first ever magazine, "Megatrends Defining Travel in 2015", where we identify the global trends in travel in 2015 and beyond, and
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Rescooped by Michel Couturier from Future of Conferences
January 5, 2015 6:17 PM
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The Event Effect - a tech-led future for meetings, conferences and exhibitions

The Event Effect - a tech-led future for meetings, conferences and exhibitions | MarketID Market Pulse | Scoop.it
It's rare to hear from someone in the events (MICE) sector speak at a PhoCusWright conference.

Via Jay Cross
Jay Cross's curator insight, January 3, 2015 9:45 PM
Back to the social element, conference providers should be able to suggest sessions for an attendee based on perhaps what they have listened to before, what their colleagues or contacts have recommended, who might have been a popular speaker in the past or elsewhere. Over time this database of recommendations becomes more useful, plus also puts a certain degree of pressure on speakers or panellists to perform well.Closely aligned to this element is the delegate social network – suggestions on who to meet, who is available for introductions, where the most useful networking events will be, all based on a combination of historical activity and recommendations.The content (speeches, panels and debates, case studies) within the event itself should be instantly shareable around a delegate’s existing social networks and, in what could be a break from the norm (due to heavy registration fees), instantly downloadable. Instant replies should be available, too – on-demand keynotes, for example.

 

Jay Cross's curator insight, January 6, 2015 1:58 PM

Many suggestions on structuring conferences so that participants get the maximum return for attending.

 

Back to the social element, conference providers should be able to suggest sessions for an attendee based on perhaps what they have listened to before, what their colleagues or contacts have recommended, who might have been a popular speaker in the past or elsewhere. Over time this database of recommendations becomes more useful, plus also puts a certain degree of pressure on speakers or panellists to perform well.Closely aligned to this element is the delegate social network – suggestions on who to meet, who is available for introductions, where the most useful networking events will be, all based on a combination of historical activity and recommendations.The content (speeches, panels and debates, case studies) within the event itself should be instantly shareable around a delegate’s existing social networks and, in what could be a break from the norm (due to heavy registration fees), instantly downloadable. Instant replies should be available, too – on-demand keynotes, for example.Mobile polling should be standard, not an often clunky app-driven nice-to-have.Looking perhaps slightly further ahead into the future, not least because of costs, but augmented reality technology should eventually become the norm – where delegates can use a wearable device or mobile phone to find other delegates or booths, but also – more usefully – discover during the process which people or companies are most appropriate to spend time with (a “relevance to you”-type tool, again learning from previous activity or suggestions). 

Perhaps where many events are missing a trick is that they exist in a vacuum, just running for a few days each year.

 

Scooped by Michel Couturier
January 4, 2015 10:14 AM
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Top 6 Meetings Trends for 2015: Successful Meetings

Top 6 Meetings Trends for 2015: Successful Meetings | MarketID Market Pulse | Scoop.it
Here's a look at what the New Year will hold for the meetings industry.
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Scooped by Michel Couturier
December 30, 2014 12:39 PM
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Will 2015 Be Any Better? Ten Numbers To Watch

Will 2015 Be Any Better? Ten Numbers To Watch | MarketID Market Pulse | Scoop.it
From the U.S. jobless rate to the ruble to pollution in Beijing, here are 10 key indicators that you'll want to keep an eye on
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Scooped by Michel Couturier
March 12, 2015 10:28 AM
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Convene Article Convene's 24th Annual Meetings Market Survey

Convene Article Convene's 24th Annual Meetings Market Survey | MarketID Market Pulse | Scoop.it
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Scooped by Michel Couturier
March 11, 2015 8:11 AM
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Uber Looks To Cash In On Conventions

As Uber revolutionizes transportation service, the tech company is aiming to fill its cars with convention attendees. Find out more here.
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Scooped by Michel Couturier
February 26, 2015 2:36 PM
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Starwood and Uber Form Partnership: Meetings & Conventions

The ride-share company’s users can gain hotel points.
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Scooped by Michel Couturier
February 10, 2015 8:00 PM
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Great Companies Are Making All Meetings Optional

Great Companies Are Making All Meetings Optional | MarketID Market Pulse | Scoop.it
What if your company made all meetings optional? All of them. Imagine how many useless meetings go away when this rule is applied? It's happening at a growing number of smart companies.
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Scooped by Michel Couturier
February 6, 2015 10:28 AM
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Jobs Report: U.S. Adds 257,000 Jobs; Unemployment Ticks Up to 5.7%

Jobs Report: U.S. Adds 257,000 Jobs; Unemployment Ticks Up to 5.7% | MarketID Market Pulse | Scoop.it
U.S. employers hired steadily last month and workers’ wages picked up, suggesting the labor market is moving closer to full health more than five years after the recession.
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Scooped by Michel Couturier
February 3, 2015 5:39 PM
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Critical DMO Leadership Actions for 2015 – Part Two

Critical DMO Leadership Actions for 2015 – Part Two | MarketID Market Pulse | Scoop.it
It’s hard to believe that the stream of 2015 travel marketing trend and strategy recommendations continues through the first month of 2015. I found two more freshly published articles today alone. ...
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Scooped by Michel Couturier
February 3, 2015 5:23 PM
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New Paradigms for Destination Marketing

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Scooped by Michel Couturier
January 23, 2015 4:00 PM
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PCMA 2015: Recapping Trends, Discussing the Future of Convention Centers

PCMA 2015: Recapping Trends, Discussing the Future of Convention Centers | MarketID Market Pulse | Scoop.it
Last week, we previewed our workshop on convention center design trends that was hosted at the Professional Convention Management Association’s (PCMA) Convening Leaders conference January 12-14. A team of Populous designers traveled to the conference in Chicago to meet with meeting planners – an audience who is integral to the buildings we design. We met with planners from across the globe, listening to the emerging trends shaping their desired meeting experiences and discussing how convention centers of the future might better facilitate an improved guest experience.
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Scooped by Michel Couturier
January 21, 2015 7:07 PM
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2015 Meeting Trends: Successful Meetings

2015 Meeting Trends: Successful Meetings | MarketID Market Pulse | Scoop.it
Budgets are fluctuating, but virtual meetings and the need for Wi-Fi access are on the rise.
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Scooped by Michel Couturier
January 9, 2015 2:51 PM
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The Top Incentive Travel Destinations of 2014: Incentive Magazine

The Top Incentive Travel Destinations of 2014: Incentive Magazine | MarketID Market Pulse | Scoop.it
Pent-up demand for incentive travel is driving programs to head to more exotic and off-the-beaten path locales.
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Scooped by Michel Couturier
January 5, 2015 12:35 PM
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BestCities unveils new brand positioning at Convening Leaders

BestCities unveils new brand positioning at Convening Leaders | MarketID Market Pulse | Scoop.it
Convening Leaders will mark the strategic partnership agreement signed by both organizations to take effect from 1 January 2015. Convening Leaders will also be the scene for the unveiling of BestCities’ new brand positioning and strapline - “When the world wants to meet, we set the standard.”
Michel Couturier's insight:

Best Cities increases its presence at PCMA

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Scooped by Michel Couturier
January 4, 2015 10:12 AM
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20 Top Meeting Innovations: Meetings & Conventions

20 Top Meeting Innovations: Meetings & Conventions | MarketID Market Pulse | Scoop.it
Here are the most important cutting-edge products and services that are transforming the meeting experience for planners and attendees.
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