Benchmark Hospitality has released its predictions for the top meeting trends of 2015.
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Jay Cross's curator insight,
January 3, 2015 9:45 PM
Back to the social element, conference providers should be able to suggest sessions for an attendee based on perhaps what they have listened to before, what their colleagues or contacts have recommended, who might have been a popular speaker in the past or elsewhere. Over time this database of recommendations becomes more useful, plus also puts a certain degree of pressure on speakers or panellists to perform well.Closely aligned to this element is the delegate social network – suggestions on who to meet, who is available for introductions, where the most useful networking events will be, all based on a combination of historical activity and recommendations.The content (speeches, panels and debates, case studies) within the event itself should be instantly shareable around a delegate’s existing social networks and, in what could be a break from the norm (due to heavy registration fees), instantly downloadable. Instant replies should be available, too – on-demand keynotes, for example.
Jay Cross's curator insight,
January 6, 2015 1:58 PM
Many suggestions on structuring conferences so that participants get the maximum return for attending. Back to the social element, conference providers should be able to suggest sessions for an attendee based on perhaps what they have listened to before, what their colleagues or contacts have recommended, who might have been a popular speaker in the past or elsewhere. Over time this database of recommendations becomes more useful, plus also puts a certain degree of pressure on speakers or panellists to perform well.Closely aligned to this element is the delegate social network – suggestions on who to meet, who is available for introductions, where the most useful networking events will be, all based on a combination of historical activity and recommendations.The content (speeches, panels and debates, case studies) within the event itself should be instantly shareable around a delegate’s existing social networks and, in what could be a break from the norm (due to heavy registration fees), instantly downloadable. Instant replies should be available, too – on-demand keynotes, for example.Mobile polling should be standard, not an often clunky app-driven nice-to-have.Looking perhaps slightly further ahead into the future, not least because of costs, but augmented reality technology should eventually become the norm – where delegates can use a wearable device or mobile phone to find other delegates or booths, but also – more usefully – discover during the process which people or companies are most appropriate to spend time with (a “relevance to you”-type tool, again learning from previous activity or suggestions). Perhaps where many events are missing a trick is that they exist in a vacuum, just running for a few days each year.
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