MarketID Market Pulse

We asked event professionals to open up to us about the deeply ingrained ways in which the industry does business that need rethinking — and to consider: If we eliminate those sacred cows, what should we do instead?

The Incentive Research Foundation's new studies reveal the potential benefits artificial intelligence can bring to the industry.

The U.S. economy added significantly less jobs than expected in July, making a September interest rate cut from the Federal Reserve even more likely.

A survey of life-science executives finds trade-show participation has moved front and center in their marketing plans and budgets—a sure topic of discussion at August’s HCEA convention.

To be invested in event planning means that you are not only focused on popularizing your brand, but more significantly, providing value for your guests.

Meeting planners remain optimistic about growing attendance in the coming years, according to a new survey.

New Freeman research digs into evolving exhibitor roles. They're younger, more female, and driven by a broader set of objectives.

The number of potential dates to host meetings has shrunk, making it difficult for budget-conscious groups to compete for peak days.

New data suggests a return to pre-pandemic event job levels is near, with two-thirds of these positions being filled by newcomers.

A virtual audience assembled Wednesday for the fifth edition of the Skift Meetings Future of the Events Industry 2024 summit. The event featured 11

Pandit Dasa believes having back-to-back sessions isn’t very productive when it comes to wellness at events.

Sebastien Bazin recants on his prediction that a certain percentage of corporate travel would be forever displaced by Zoom and other tech solutions.

GBTA’s 2024 Outlook Poll reveals business-travel momentum but also a number of major issues potentially slowing gains in travel volume and spending.

Love them or hate them (or tolerate them), icebreakers are an integral part of networking during business events.

A new white paper from the Global Destination Sustainability Index identified four building blocks from growing the organizations' influence.

Some radical and ripe ideas to reinvigorate the events industry — and why it is slow to evolve.

The rebound in business travel is real, but in surveys, companies still say they're worried about higher prices.

A meeting boom is in full swing. Meetings are taking up 31.1% more space and have increased in attendance by 25% compared to last year.

Registration trends show that attendees are still registering for events later than before the Covid pandemic. The sense that attendees are waiting longer

Meetings business is booming worldwide and industry indicators are trending upwards.

Boring booths don’t attract visitors or increase sales. But coming up with new ideas doesn't have to be costly or time-consuming.

TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.

Learn how Project Management Institute achieved a higher engagement rate at their Global Summit 2023 by embracing these social media engagement strategies.

The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place.