The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How do you keep them coming?

How do you keep them coming? | The Insight Files | Scoop.it

“Different things work in different markets, but I’d argue that our Australian way of life is basically best told through our people,” O’Sullivan says. “For me, the ‘secret sauce’ is our big Australian personalities. Bringing back the Crocodile Dundee character dialed that up a bit more.

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Major boost for Rottnest Island tourism

Western Australia’s iconic Rottnest Island is set for a major boost with the Liberal-National Government today announcing $17.2 million for vital infrastructure upgrades to help enhance the visitor experience and ensure the long-term sustainability of the Island. Find out more.

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Millennials Have Higher Expectations For Customer Experience Than Older Generations

Millennials Have Higher Expectations For Customer Experience Than Older Generations | The Insight Files | Scoop.it
The younger the consumer, the higher their expectations for the companies they engage with, according to a survey of 1,500 U.S. adults.
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Segment snapshots in the Australia-New Zealand travel market

Segment snapshots in the Australia-New Zealand travel market | The Insight Files | Scoop.it
According to Phocuswright's recent travel research on the Australia-New Zealand (ANZ) travel landscape, improved airline performance propelled the region's travel market to grow a projected 5% in 2018. With online penetration of 44% in 2018, ANZ is one of the most mature online travel markets in Asia Pacific, though offline travel agencies remain a critical channel for complex leisure itineraries and packages in addition to business travelers.
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More eyes on NSW 

More eyes on NSW  | The Insight Files | Scoop.it
More eyes on NSW

Destination NSW has chalked up another tourism first, with a NSW-themed retail store opening in Shanghai this week. 

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Travel Mega trends 2019: Travel Loyalty Is Overdue for Disruption 

Travel Mega trends 2019: Travel Loyalty Is Overdue for Disruption  | The Insight Files | Scoop.it
We're in an era of copy-and-paste loyalty programs. Cowed by active investors and afraid of straying too far from the pack, operators of today's airline, We're in an era of copy-and-paste loyalty programs.
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New campaign to attract more Chinese travellers to Australia

New campaign to attract more Chinese travellers to Australia | The Insight Files | Scoop.it

Tourism has launched a new campaign in China to attract an emerging and lucrative type of Chinese visitor to Australia, commonly known as the free and independent traveller (FIT).

 

FITs tend to be younger, more adventurous and are willing to get out of their comfort zone. We know adventure appeals to FITs and this campaign highlights Australia’s vast array of action-packed and ‘out of the box’ experiences that can be enjoyed beyond the major cities, such as diving with crocodiles in the Northern Territory or being surrounded by nature in a bubble tent in Capertree, New South Wales. Find out more here. 

 

Tourism Research Australia has also released a report  providing insights into the Chinese FIT market. The report finds Chinese FITs are also more likely to stay over three times longer than those on an organised group tour, which presents a great opportunity for Australia’s regional tourism offerings given the strong correlation between length of stay and likelihood to travel beyond Australia’s gateways and iconic attractions. Find out more here. 

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WHAT TRAVELLLERS WANT: These are the hottest travel trends for 2019

WHAT TRAVELLLERS WANT: These are the hottest travel trends for 2019 | The Insight Files | Scoop.it

The hottest souvenir to bring back from a trip this year is a new skill, wellness experiences are soaring and family friendly activities are top of the agenda, according to TripAdvisor’s 2019 Experiences Trends Report. Find out more here. 

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The global tourism industry continues its success story with another exceptional travel year in 2018

The global tourism industry continues its success story with another exceptional travel year in 2018 | The Insight Files | Scoop.it

The report The World Travel Monitor covers the main trends in outbound travel demand for the first eight months of 2018 together with estimates for the full year and initial forecasts for 2019. In addition, spotlights focus on the success story of city trips, the booming segment of cruise holidays and Halal Travel, which offers great growth potential for destinations around the world. Find out more here. 

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Australia’s Cultural Attractions to Take Centre Stage 

Australia’s Cultural Attractions to Take Centre Stage  | The Insight Files | Scoop.it

Cultural Attractions of Australia is an Australian first - an industry-led collective of iconic Australian cultural tourism attractions and museums that have joined forces to present the best of Australia’s cultural offering to the world. Find out more here. 

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Edward Pomponio's curator insight, January 29, 8:05 PM
Australian vacation spot.
Maharana Cab's comment, February 1, 1:19 AM
awsome. I really like this.
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Tourism spending soaring as travellers head to the regions

Tourism spending soaring as travellers head to the regions | The Insight Files | Scoop.it

Tourists spent a whopping $113.4 billion in Australia last year as more travellers are heading to the bush or regional coastal towns for their holidays, according to the latest International Visitor and National Visitor Survey results.

Minister for Trade, Tourism and Investment Simon Birmingham said it was encouraging to see that more and more of the record 8.4 million international travellers who flocked to Australia to the year ending September 2018 were heading to regional destinations.

“Australia’s tourism industry continues to see strong growth and our regions are starting to reap the benefits,” Minister Birmingham said. Find out more here. 

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The Megatrends Defining Wellness in 2019 

The Megatrends Defining Wellness in 2019  | The Insight Files | Scoop.it

Find out what’s on the rise and worth tracking in the wellness industry this year with these Megatrends, from mind- and body-focused co-working spaces to health biohacking to the continued buzz around CBD. Find out more here. 

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10 million tourists to visit Australia in 2019

10 million tourists to visit Australia in 2019 | The Insight Files | Scoop.it

International tourism is booming with Australia receiving a growing market share of global travel. For the first time ever, more than 10 million tourists will travel Down Under in 2019, according to new research by finder.com.au, the site that compares virtually everything.  Find out more here. 

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With More Leisure Time, Chinese Tourists Are Also Traveling More 

With More Leisure Time, Chinese Tourists Are Also Traveling More  | The Insight Files | Scoop.it

China’s National Bureau of Statistics recently released data tracking citizens’ leisure time over the past 10 years, and the findings indicate that an China’s National Bureau of Statistics released data tracking citizens’ leisure time over the past 10 years; it has led to an increase in outbound travel. Find out more..

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Queensland's new interactive Indigenous cultural experience 

Queensland's new interactive Indigenous cultural experience  | The Insight Files | Scoop.it

The experience is the culmination of a 20-year journey by Elder of the Yugembeh, Yuggera and Quandamooka tribes Eddie Ruska. Spirits of the Red Sand, situated between Brisbane city and the Gold Coast, includes a  theatre performance and dinner with a higher purpose of creating admiration for Aboriginal culture through storytelling and tourism. Find out more here...

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Lessons from the Creative 100 

Lessons from the Creative 100  | The Insight Files | Scoop.it
Using purpose to power behavioural change, involving customers to drive brand engagement and weaving creativity into the customer experience, are the three main themes that power the world’s most creative campaigns, according to a new WARC report.
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Sydney ranked TripAdvisor’s best destination in the South Pacific 

Sydney ranked TripAdvisor’s best destination in the South Pacific  | The Insight Files | Scoop.it
TripAdvisor has released a list of some of the best destinations in the world, as voted by users of the platform.
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What to Expect from 2019 in Chinese Spending Outside of China

What to Expect from 2019 in Chinese Spending Outside of China | The Insight Files | Scoop.it

2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Find out more here. 

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How to Win at Travel Marketing in the Age of Google and Expedia 

How to Win at Travel Marketing in the Age of Google and Expedia  | The Insight Files | Scoop.it
For travel brands looking to better engage their customers and earn more revenue in 2019, the industry marketing landscape can often feel like an unfair
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Virtual reality adds to tourism through touch, smell and real people's experiences

Virtual reality adds to tourism through touch, smell and real people's experiences | The Insight Files | Scoop.it

The term virtual reality is most commonly used to describe what happens when you are completely immersed in a virtual environment you can see through a headset. Enhanced forms of virtual reality allow you to interact with that environment using extra equipment, such as gloves fitted with sensors. Virtual reality can be more than a mirror that gives you a realistic simulation of the current world: it can bring the past into the present. 

 

VR films are being developed by travel companies, such as Thomas Cook. And Tourism Australia has partnered with Google to understand the marketing potential of VR (well, 360 degree panoramic videos).

 

But VR tourism isn’t only about recreating a virtual version of reality that renders travel to the destination unnecessary. It can enhance tourism in other ways – by allowing tourists to handle precious historical artefacts in virtual form, or by retelling contested histories from previously unexplored perspectives.

 Find out more here. 

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A quarter of travel choices are made based on food 

A quarter of travel choices are made based on food  | The Insight Files | Scoop.it
New research shows that food plays a huge role in how travellers chose where they want to travel.

Given that people travelling abroad and in particular millennials are increasingly seeking authentic and transformative travel experiences, local cuisine provides them with a unique lens through which they can better understand the history, people and the culture of the destinations they visit. Find out more here. 

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Global Wellness Trends Report 2019 

Global Wellness Trends Report 2019  | The Insight Files | Scoop.it

Each year, the Global Wellness Summit (GWS) identifies new trends that will have a meaningful impact on the $4.2 trillion wellness industry. Significantly, this is the only wellness forecast that draws from the insights of the 600+ executives who were
delegates and presenters at the 2018 Global Wellness Summit.

 

Each of the eight trends speaks to topics that push the health and wellness envelope in unprecedented ways. We predict that these very new directions in wellness will grow worldwide and become big business in the years ahead. Find out more here. 

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'Conscious' Travel Emerging as Yet Another Hot Luxury Trend

'Conscious' Travel Emerging as Yet Another Hot Luxury Trend | The Insight Files | Scoop.it

With conscious, or responsible travel, travelers are seeking more than just a feeling of being transformed or achieving some sort of personal fulfillment. They want to know that their travels are, in some way, just as fulfilling for others, too. It’s also an erosion of the traditional barriers of exclusivity that once defined luxury. Find out more here. 

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The Way You Write This Article Is Awesome And A Appreciate Your Work

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International Visitor Arrivals

International Visitor Arrivals | The Insight Files | Scoop.it
Explore our statistics dashboard and discover results for international visitor arrivals and expenditures sourced from the Australian Bureau of Statistics (ABS).

VISITOR ARRIVALS HIGHLIGHTS FOR OCTOBER 2018

  • There were 754,000 visitor arrivals during the month of October, up 1.7 per cent relative to the same period of the previous year.

  • There were 9.2 million visitor arrivals for year ending October 2018, an increase of 5.2% per cent relative to the previous year.

 

Find out more here. 

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Gen Z Travelers: More Open to Influence and Inspiration than Other Generations: Expedia

Gen Z Travelers: More Open to Influence and Inspiration than Other Generations: Expedia | The Insight Files | Scoop.it

New insights released by Expedia Group™ Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes and influences of younger travelers around the world, and shine a light on how Generation Z is redefining the rules of engagement for travel marketers. The findings reveal that Gen Z are deal-driven, frequent travelers who embrace the YOLO (you only live once) mentality and have a passion for activities and bucket list experiences. Find out more here. 

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