The Insight Files
121.1K views | +0 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

A Guide to Baidu: 8 Steps for Search Engine Marketing in China

A Guide to Baidu: 8 Steps for Search Engine Marketing in China | The Insight Files | Scoop.it

Search Engine Optimization (SEO) is essential for museums and cultural institutions hoping to boost their digital presence. While it can be a complicated process on Google and other western search engines, it can be even trickier when working with China’s go-to search portal, Baidu. Check out this crash course on Chinese SEO for tips on how to get started and what to avoid. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Slow travel, all-amusive escapes and ‘grand’ getaways among 2020 trends: Booking.com 

Slow travel, all-amusive escapes and ‘grand’ getaways among 2020 trends: Booking.com  | The Insight Files | Scoop.it

Exploration will figure more prominently among global travellers in 2020, fuelled by technology as well as a growing sense of responsibility and deeper connection with the people and places visited, according to Booking.com's latest predictions of travel trends for the year ahead. Read more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

The top 5 traveller trends in APAC, according to agents –

The top 5 traveller trends in APAC, according to agents – | The Insight Files | Scoop.it

Travel technology provider Sabre has released the results of an Asia Pacific-wide study that compiles insight from over 500 travel professionals. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

RECORD-BREAKING DIRECT NEW YORK TO SYDNEY FLIGHT TOUCHES DOWN

RECORD-BREAKING DIRECT NEW YORK TO SYDNEY FLIGHT TOUCHES DOWN | The Insight Files | Scoop.it

The first non-stop commercial airline flight from New York to Sydney has landed after 19 hours 16 minutes in the air.

 

Arriving in Sydney, Qantas Group CEO Alan Joyce said: “This is a really significant first for aviation. Hopefully, it’s a preview of a regular service that will speed up how people travel from one side of the globe to the other.

 

“We know ultra long haul flights pose some extra challenges but that’s been true every time technology has allowed us to fly further. The research we’re doing should give us better strategies for improving comfort and wellbeing along the way."

 

Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Travelport: The rising demand for better value, easier personalisation and smarter technology 

Travelport: The rising demand for better value, easier personalisation and smarter technology  | The Insight Files | Scoop.it

Technology is transforming so much of our daily lives, and travel is no exception. The latest Travelport research has confirmed just how important it is to today’s travelers, whether they’re finding the best value flights, booking a personalized itinerary or managing their trip on the go. Based on responses from 23,000 travelers in 20 countries, we’ve highlighted the key trends that are shaping today’s travel industry and will be the market disrupters of the future. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Research: Adventure Travel Evolves to Encompass Immersive Experiences, Cultural Encounters | Adventure Travel News

Research: Adventure Travel Evolves to Encompass Immersive Experiences, Cultural Encounters | Adventure Travel News | The Insight Files | Scoop.it

Though that thrilling adrenaline rush and an opportunity to be pampered still entice adventure travelers, they are increasingly seeking out new and immersive experiences, cultural encounters, and soft adventure activities, according to the 2019 Adventure Travel Trends Snapshot. Find out more here

No comment yet.
Scooped by Tourism Australia
Scoop.it!

PROJECT SUNRISE: 3 Qantas Dreamliners to test direct NYC and LHR to SYD flights

PROJECT SUNRISE: 3 Qantas Dreamliners to test direct NYC and LHR to SYD flights | The Insight Files | Scoop.it

Qantas has announced plans to test three direct NYC and LHR to SYD research flights using newly-built 787s before they go into regular service. Find out more here

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Weibo Data Shows Chinese Cultural Tourism on the Rise

Weibo Data Shows Chinese Cultural Tourism on the Rise | The Insight Files | Scoop.it

The growing popularity of cultural travel in China has led to a shift in search terms and posting habits on the microblogging platform, Weibo. This insight was one of the key takeaways from the Sina Weibo V-Influence Summit 2019 that was held on August 4 in Chengdu.

No comment yet.
Scooped by Tourism Australia
Scoop.it!

New research has revealed the best destinations in the world for plant-based eaters. 

New research has revealed the best destinations in the world for plant-based eaters.  | The Insight Files | Scoop.it

New research from the team at Globehunters has analysed 70 of the most visited cities around the world to find out which is the best for vegans and vegetarians, looking at a variety of factors from the number of vegan restaurants to the average cost of eating out.

Both Sydney and Melbourne made it into the top five, with Sydney being home to 742 vegan/vegetarian restaurants and Melbourne hosting 548. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition 

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition  | The Insight Files | Scoop.it

The Middle East traveller has been going digital across all touch points of their travel journey, fueling a surge in the online travel market that is projected to reach $15 billion by 2023 across the region. That will mark an increase of 140 percent from current levels, according to research company Mena Research Partners.

 

The digital spend in the Middle East’s travel sector is inevitable; the online travel sector is showing huge potential with smartphone penetration in the region standing at more than 75 percent, coupled with large disposable incomes and a greater trust with online payments than in previous years. Read more here.

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Two Decades of Outbound Travel Visualized

Two Decades of Outbound Travel Visualized | The Insight Files | Scoop.it

We often think of international travel in terms of the destination we are visiting. But the origin country of departures can be just as important for spotting trends in the industry.

 

Growth in international travel has been one of the most remarkably consistent worldwide trends. But the source of departures shifts over time, and it is important for travel business leaders to have a view into where the next generation of visitors are coming from.

 

Visualize the 15 largest international departure countries over two decades.

 

Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Uber launches world’s first rideshare submarine experience to Great Barrier Reef 

Uber launches world’s first rideshare submarine experience to Great Barrier Reef  | The Insight Files | Scoop.it

Uber has partnered up with the Queensland government to launch the world’s first rideshare submarine experience, scUber, to the Great Barrier Reef.

This once-in-a-lifetime experience will offer riders an unfiltered lens to Australia’s underwater icon.

For a limited time only, scUber riders will gain exclusive access to the world’s largest ecosystem, renowned as a biodiverse playground, rich in marine life and offering remarkable underwater experiences. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

With More Leisure Time, Chinese Tourists Are Also Traveling More 

With More Leisure Time, Chinese Tourists Are Also Traveling More  | The Insight Files | Scoop.it

China’s National Bureau of Statistics recently released data tracking citizens’ leisure time over the past 10 years, and the findings indicate that an China’s National Bureau of Statistics released data tracking citizens’ leisure time over the past 10 years; it has led to an increase in outbound travel. Find out more..

No comment yet.
Scooped by Tourism Australia
Scoop.it!

How digital continues to influence brand strategy in the travel industry

How digital continues to influence brand strategy in the travel industry | The Insight Files | Scoop.it

The travel industry is booming. As of February 2019, it was the second-fastest growing sector in the world, ahead of healthcare, information technology and financial services. There are a number of reasons for this. Millennials are growing in purchasing power—by 2020 their spending in the US alone will total $1.4 trillion annually—and already they spend $5,000 more per year on holidays than any other generation. They also take around 35 days of holiday per year on average. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tracking movements of wine tourists in Northern Tasmania

Tracking movements of wine tourists in Northern Tasmania | The Insight Files | Scoop.it

“The wine industry is a significant industry for Tasmania, contributing around $115 million per annum to the economy. Of that, about $15 million is contributed through wine tourism and people visiting cellar doors and attending wine festivals and so forth,” Dr Lewis said.

“The number of tourists that are visiting cellar doors continues to grow year-on-year, so it’s really interesting and important to drill down into their behaviour and what types of cellar doors they’re visiting in which areas.”

A study into the behaviour of wine tourists in Northern Tasmania has for the first time captured their precise movements using mobile and spatial technology, providing industry with detailed and accurate data that will support future planning. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

6 Emerging Trends For 2020 Upscale Travelers Among Key Findings In New Virtuoso Report

6 Emerging Trends For 2020 Upscale Travelers Among Key Findings In New Virtuoso Report | The Insight Files | Scoop.it

Travelers in 2020 are seizing the day and prioritizing trips now, powered by the belief that customized experiences are the best investment of their money and time, according to the latest Virtuoso® Luxe Report. 

The Luxe Report unearthed six trends highlighting how upscale globetrotters continue to assert their influence in the travel-sphere for 2020. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

How Generation Z Is Changing Travel For Older Generations

How Generation Z Is Changing Travel For Older Generations | The Insight Files | Scoop.it

Generation Z, or those individuals born after the years 1995–2000 (there’s no clear consensus, studies differ), are growing in influence and spending power, especially in the travel arena. Gen Z is slated to be the largest group of consumers worldwide by 2020. They already make up 32 percent of the global population, more than millennials.

 

But don’t think that Gen Z is anything like the Millennial Generation. No, millennials were raised by Boomers, whereas Gen Z was raised by Gen X. As such, millennials and members of Gen Z differ highly when it comes to what they want in a travel experience and what they’re willing to do to get it. Find out more here. 

Scooped by Tourism Australia
Scoop.it!

5 Consumer Trends That Are Shaping Digital Content Consumption

5 Consumer Trends That Are Shaping Digital Content Consumption | The Insight Files | Scoop.it

An increase in smartphone usage is directly influencing consumer content consumption habits. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

STUDY: Aussies prefer comfort of their own backyard when it comes to travel 

STUDY: Aussies prefer comfort of their own backyard when it comes to travel  | The Insight Files | Scoop.it

According to the study, by Avis Australia, 11 million (58 per cent) or Aussies travelled within their own state in the past year.

With road trips at the heart of Australian domestic travel, it was no surprise that the research found 32 per cent of Aussies love a road trip and have been on at least one in the last year. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Millennials, Gen Z, and Sustainable Travel Adventures

Millennials, Gen Z, and Sustainable Travel Adventures | The Insight Files | Scoop.it
With Millennials and Gen Z poised to power the travel industry, Expedia Group Media Solutions and its marketing partners are collaborating on digital advertising campaigns to appeal to younger generations' sense of adventure while supporting sustainable tourism.

 

In May 2019, Chris Hemsworth posted his selfie with a Quokka, and the Quokka selfie trend went viral again. The ‘smiling’ marsupial has attracted a whole generation of young travelers to explore Western Australia – especially Rottnest Island. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

What does the ‘dream holiday’ look like when created by children? 

What does the ‘dream holiday’ look like when created by children?  | The Insight Files | Scoop.it

Who said designing a holiday had to be a headache?

When allowed to let their imaginations run wild, a group of year five students came up with a few amazing holiday concepts, including:

 

The Underwater Paradise Hotel, where you can swim with mermaids and fruit spawns randomly, so you always have plenty to eat. Most importantly, if you show up on Mondays, you have the chance to clean up rubbish and plastic to save the ocean for an eco-conscious holiday.

A Fish Submarine, which comes with easy access to riding dolphins, a kid’s club made to look like coral, and a portal directly to the nearest pineapple accommodation.

The Mount Everest Expedition, a holiday that features Mount Everest and a sea conveniently adjacent to it, along with a  flying pig to take you to a cloud restaurant. Which has a sky-diving board

The Donut Hotel, or Donutel, which is partly submerged beneath the waves and made up of three structures joined by ziplines. The fish who play football underwater are a must-see; and

Pirate Island, where it’s hard to say whether the fire-breathing dragon, crashing asteroid, pirate ship, or three volcanoes are likely to destroy the area first. Definitely not a relaxing holiday, this experience is for the adrenaline junkies. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Chinese outbound tourism | McKinsey

Chinese outbound tourism | McKinsey | The Insight Files | Scoop.it

Chinese outbound tourism has become the biggest tourist
segment in the world. Where once tourists from China stayed
close to home, they are now venturing farther afield thanks to
more flexibility in international travel requirements (visas), an
increasing interest in experiencing destinations outside of their
comfort zones, and rising incomes. Find out more here. 

No comment yet.
Scooped by Tourism Australia
Scoop.it!

Ctrip's International Strategy Fuels TrainPal's Hyper Growth 

Ctrip's International Strategy Fuels TrainPal's Hyper Growth  | The Insight Files | Scoop.it

For international businesses trying to move into China, the parameters have long been set: They need to think mobile-first, app-focused, and prioritise WeChat Pay and Alipay over credit cards and cash. Find out more here.

No comment yet.
Scooped by Tourism Australia
Scoop.it!

China Issues New Warnings Against U.S. Travel to Its Citizens 

China Issues New Warnings Against U.S. Travel to Its Citizens  | The Insight Files | Scoop.it

China issued a travel advisory on the U.S. through the end of the year, the latest salvo in an escalating trade battle. The country’s Ministry of Culture China issues new warnings to travelers, students against U.S Find out more here.

No comment yet.
Scooped by Tourism Australia
Scoop.it!

How do you keep them coming?

How do you keep them coming? | The Insight Files | Scoop.it

“Different things work in different markets, but I’d argue that our Australian way of life is basically best told through our people,” O’Sullivan says. “For me, the ‘secret sauce’ is our big Australian personalities. Bringing back the Crocodile Dundee character dialed that up a bit more.

No comment yet.