MarketID Market Pulse

The number of travel agents has seen a slight rebound in recent years — a surprising shift after two decades of steady decline.

New data could show how extreme heat impacts short-term rental demand in Southern Europe during the summer season.

From AI to geopolitics, these trends are redefining business events in 2025. Get a preview of what Skift Meetings Forum is tackling head-on.

Incentive leaders weigh in on uncertainty, budget constraints and reasons for optimism.

A new Congress and presidential administration brings opportunities for policies that drive business events growth, according to the Exhibitions & As the political landscape shifts, the Exhibitions & Conferences Alliance calls on the business events industry to get involved.

2025 is shaping up to be a transformative year for the corporate events industry. With technology advancing rapidly, sustainability becoming a priority, and

Planners are looking ahead with optimism as rising costs are expected to moderate in the coming year.

Meetings drive business goals. The key is knowing how to plan them effectively. Learn everything from trends to strategies from Amex GBT’s top meetings leader.

Meeting planners seek to create personalized, high-impact experiences while balancing budget constraints and sustainability goals.

Since it launched in 2012, the C2 Montréal conference — conceived by creative agency Sid Lee in partnership with Cirque du Soleil — has set a high bar for daringly different session formats, environments, and approaches to connecting diverse participants. How has that evolved?

Meeting planners are still facing rising expenses and looking for creative ways to address them, according to a new report.

The Exhibitions & Conferences Alliance debuted the ECA Advocacy Network, allowing organizers to more easily promote the benefits of their meetings and trade shows to public officials.

Amex GBT has bet on a blend of tech and services for business travel, says Evan Konwiser, chief marketing and strategy officer.

Business travel transaction data suggests that despite rising geopolitical tensions and economic uncertainty growing out of U.S. policies, corporations

Attendance at the International Society on Thrombosis and Haemostasis Congress in Washington, D.C. this June fell well below expectations, a warning to The sharp decline in global attendance at a recent international medical congress is more than a one-off, it’s a red flag. As political rhetoric escalates, the U.S. is becoming a less viable destination for truly international meetings. 

Business travel spending worldwide is projected to reach an all-time high of $1.57 trillion by the end of 2025, GBTA said.

Emboldened by larger budgets and optimistic about in-person meetings, planners are focused on bolstering attendee engagement.

The SAP Concur study adds that engagement in AI is expanding, but travelers still prefer the human touch for now.

The events industry is ever-changing. Discover the trends and technology that will shape 2025 in this article.

Companies are leaning heavily on “just-in-time” talent, hired for tasks like sourcing, registration, site inspections and hotel contracting.

The Amex GBT 2025 Global Meetings and Events Forecast is a must-read, delivering trends, insights, and an action plan. Get up to speed.

According to the 2025 Global Business Travel Forecast, published by business travel and meetings company CWT and the Global Business Travel Association Taking last year’s budget and adding an inflation adjustment will no longer cut it given today’s economy.

Your rivals aren’t just other associations. More for-profit and online resources are chasing your members’ dollars.

Top partners for designing and executing meetings, conventions, incentives, and other corporate events

Some attendees of the Democratic National Convention had to deal with a stomach-turning protest incident that could be copied by activists at other association and corporate meetings.