Hoy toca hacer un resumen de los resultados tras publicar todos los años del 2012. Gracias por haber aportado tu parte pasando de vez en cuando por aquí.
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Hans's curator insight,
December 27, 2012 8:47 AM
Conversion rate optimization ensures the proportion of users transforming into customers fulfills the expectations. Defining personas is one way to understand the target visitors' psychological triggers and maximize conversions. But, Internet users are pretty diverse and it's harder to pin down their personalities today. So I think it's important to carefully choose characters to represent potential customers in order to not shut others out. |