Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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December 31, 2012 3:43 AM
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Los resultados en cifras de mi blog tras publicar 366 días un post diario - Marketing de Guerrilla en la Web 2.0

Los resultados en cifras de mi blog tras publicar 366 días un post diario - Marketing de Guerrilla en la Web 2.0 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hoy toca hacer un resumen de los resultados tras publicar todos los años del 2012. Gracias por haber aportado tu parte pasando de vez en cuando por aquí.
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December 30, 2012 6:33 AM
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Profile of your worst customer - What should Channel Partners know?

Profile of your worst customer - What should Channel Partners know? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Question 5 of 99 Questions to Jump Start Your Partner Channel Brain... Can you describe your worst customer? Have you communicated this to your channel partners? What format? When?
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December 30, 2012 6:33 AM
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Profile of a best customer - Communicating this to Channel Partners

Profile of a best customer - Communicating this to Channel Partners | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Question 4 of 99 Questions to Jump Start Your Partner Channel Brain... Can you describe your perfect customer? Have you communicated this to your channel partners? What format? When?
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December 29, 2012 5:50 AM
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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

11 Types of Marketing Emails You Could Be Sending [+ Free Templates!] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn about all the various types of emails you could be using in your email marketing program.
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December 28, 2012 4:21 AM
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¿Qué define tu estilo como blogger? | Cursobloggers

¿Qué define tu estilo como blogger? | Cursobloggers | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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December 26, 2012 3:53 AM
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How User Personas Can Improve Your CRO Strategy

How User Personas Can Improve Your CRO Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
CRO is a technique that should be in every digital marketer’s arsenal.
Hans's curator insight, December 27, 2012 8:47 AM

Conversion rate optimization ensures the proportion of users transforming into customers fulfills the expectations. Defining personas is one way to understand the target visitors' psychological triggers and maximize conversions. But, 

Internet users are pretty diverse and it's harder to pin down their personalities today. So I think it's important to carefully choose characters to represent potential customers in order to not shut others out.

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December 23, 2012 5:47 PM
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Treat Your Users Like Children | UX Magazine

Treat Your Users Like Children | UX Magazine | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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December 23, 2012 3:55 AM
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Social Volume: How Much Is Too Much? | Social Media Today

"Create a new content plan that reflects a more qualitative engaged approach"

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December 22, 2012 3:16 AM
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Producing Great Content with No Budget | distilled

Producing Great Content with No Budget | distilled | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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December 19, 2012 3:09 AM
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Branded Content - Delicious

Branded Content - Delicious | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Keep, share, and discover the best of the Web using Delicious, the world's leading social bookmarking service.
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December 17, 2012 10:41 AM
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Effective Content Marketing | Habits for Success

Effective Content Marketing | Habits for Success | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing continues to gather steam at all types of companies. Here are 5 effective content marketing habits to help you stand out from the crowd.
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December 4, 2012 10:31 AM
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7 Ways to Screw Up a Content Marketing Plan

7 Ways to Screw Up a Content Marketing Plan | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.
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December 4, 2012 10:01 AM
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5 Critical Content Marketing Mistakes That You Must Avoid | Social Media Today

5 Critical Content Marketing Mistakes That You Must Avoid | Social Media Today | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
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December 3, 2012 3:42 AM
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El proceso de curación de contenidos

El proceso de curación de contenidos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Llevo tiempo escribiendo sobre la “curación de contenidos” (2009, 2010) pues me parece una de las piezas fundamentales en el ecosistema 2.0.
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Scooped by Eva Sanagustin
December 1, 2012 6:10 AM
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Do Content Marketing Services Make Your Life Easier? | OpenView Blog

Do Content Marketing Services Make Your Life Easier? | OpenView Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you're trying to increase the impact of your content marketing efforts, is turning to the plethora of content marketing services out there the answer?
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December 1, 2012 4:18 AM
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Piula però no fins a fer-te pesat

Ser actiu a les xarxes socials dóna visibilitat i bon posicionament, però hi ha un límit...
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November 29, 2012 12:26 PM
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Your Guide to Writing White Papers that Convert | OpenView Labs

Your Guide to Writing White Papers that Convert | OpenView Labs | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
B2B content marketing expert Stephanie Tilton provides quick and easy tips for writing white papers that make an impact in this latest how-to guide in OpenView's Content Snapshot series.
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November 29, 2012 6:13 AM
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20 sitios para vender tu e-book y las comisiones que pagan

20 sitios para vender tu e-book y las comisiones que pagan | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hace poco Rebeca destacaba una veintena de buenos sitios para descargar e-books gratis, pero hay que tener en cuenta también que la red no es exclusiva para el...
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November 28, 2012 4:17 AM
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SEO – Content | Confusion | Clarity

SEO – Content | Confusion | Clarity | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels.
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November 27, 2012 2:23 PM
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A simple tool to guide tone of voice » GatherContent Blog » Continous Improvement over Delayed Perfection GatherContent Blog

A simple tool to guide tone of voice » GatherContent Blog » Continous Improvement over Delayed Perfection GatherContent Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The easier way to collect and structure content for your web projects.
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November 27, 2012 4:54 AM
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The A to Z guide to content marketing

The A to Z guide to content marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Whatever level you are at when it comes to content marketing –- beginner, intermediate or advanced – it is important to know (and master) the fundamentals. Here is an A to Z guide to content market...
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November 26, 2012 3:52 AM
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42 Content Marketing Ideas for 2013

42 Content Marketing Ideas for 2013 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Many marketers are searching for innovative ideas for 2013. In that spirit, here's a list of content marketing ideas you may want to execute for next year.
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November 24, 2012 4:02 AM
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The Ultimate List of Content Curation Tools and Platforms

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November 23, 2012 2:47 PM
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A Content Marketing Innovation Cheat Sheet | Copyblogger

A Content Marketing Innovation Cheat Sheet | Copyblogger | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We all want better content marketing ideas, but it isn't always as simple as just putting on your "better idea" cap.
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November 23, 2012 2:44 PM
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How Marketers Are Measuring Content [INFOGRAPHIC] | Marketing Automation - Pardot

How Marketers Are Measuring Content [INFOGRAPHIC] | Marketing Automation - Pardot | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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