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Director of content strategy is becoming an increasingly common job title for marketers. But what exactly does it mean? Get the full scoop in this post. 
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Unless you work for Facebook or Twitter users don't wake up wondering what new features you've released, how your conversion rate has changed over time, or what awards you've won.
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The good news is that businesses are investing more into content. The bad news is the good majority of it is total crap.
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Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.
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Entrepreneurs, how to craft your brand story, elevator pitch, compelling testimonial.
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Business Blog: Learn the customer, social media, SEO, and reputation benefits of having a business blog.
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With plenty of different forms of advertising and publication forming over the past several years, many bloggers are looking for alternative ways to catch the eyes of their readers. Via Lauren Moss, Olivier Delannoy
Belinda Suvaal's curator insight,
December 12, 2012 2:07 PM
Een goede #infographic is goud waard (IMHO: sommige infographics schieten hun doel voorbij door een overload aan feitjes en statistiekjes)
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RT @bloguismo_es: Nuevas formas de contar… | Bloguismo http://t.co/S1YX2QPK
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Content marketing is used by businesses of all sizes and in all industries. In some cases, businesses have large marketing budgets and are able to put hundreds of thousands of dollars towards content marketing initiatives.
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This post walks you through how to create an editorial calendar for your content marketing efforts.
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When should you write?
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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas.
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Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
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A pictorial display of statistics, the infographic is a huge hit in the internet age. But as one on rape figures has recently shown, they can be highly misleading, writes James Ball
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Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content marketing choices.
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Ready to create amazing infographics to drive links, social shares, and traffic back to your website? The following are over 20 resources for creating
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Drive customer conversation with the right content. Here's how to develop a content strategy where communications count at every stage of customer engagement.
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This was originally published on the Limelight Networks Blog as part of my day-to-day responsibilities as the Sr. Director of Marketing Strategy. Storytelling is the future of digital marketing, pl... Via José Carlos, Hans Heesterbeek
Diana's comment,
January 9, 2013 2:55 PM
100% in agreement. Great piece. I began storytelling in Europe 10 years ago and the senior execs were impressed with the visual outcome. It created emotion but also helped them make better decisions. I also use the product in my stories when I know that it makes people's lives better. Otherwise, I focus on a life setting (scenery) that consumers can relate to. Defining a life setting is I believe the central part of the owrk and must be based on market trends and cognitive analysis.
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caption id= align=alignright width=392 Monthly web traffic growth 464% over 4 months/caption
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ebook de descarga gratuita sobre el mercado del marketing de contenidos en España 2012 en base a la primera encuesta llevada a cabo sobre este tema.
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![[How To] Build a Successful Editorial Calendar for Your Blog | Unbounce | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/_5N_GF5sWZjDCE7wu_iU3rmaMWt8S7yYbGKaDIxiMng=)
An editorial calendar is essentially a virtual "To Do" list. Check out some examples and learn how and why to create your own. Via ThePinkSalmon, massimo facchinetti
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![The Business Blog Editorial Calendar Every Marketer Needs [Free Template] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/eEpEpQu6bPXyIE5BzNG6L7maMWt8S7yYbGKaDIxiMng=)
Use this free blog editorial calendar template to organize your business blogging efforts.
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Story has the persuasive ability to transport and transform the listener. Learn to tell your story in a persuasive way.
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It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit.
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Many businesses struggle to establish a blog and content marketing strategy that works well. Try this 11-step plan for launching a successful business blog.
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