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Scoop.it!
"An internal communication audit is a structured process for assessing how well information is shared within an organization. It evaluates communication channels, messaging effectiveness, employee preferences, and overall engagement with internal content.
By conducting an audit, companies can determine whether their internal communications align with business goals, support employee needs, and contribute to a positive workplace culture." 
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"We all understand the value of a solid and well-considered strategy.
But sometimes it can be hard to know where to start when it comes to planning for a change programme, an upcoming campaign or a new project, particularly at times like these when brains feel overburdened and workloads are even more weighty than usual."
Read the full article to find out more about these three structures:
Kim Zinke (aka Gimli Goose)'s insight:
Three great options to help get you started on your strategy.
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I reviewed 50+ blogs to narrow it down to these top contenders
Read the full article to discover 13 great IC focused blogs to follow and why.
Kim Zinke (aka Gimli Goose)'s insight:
A great list of IC focused blogs worthy of your time.
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"Building a community, consistently posting and monitoring social media, can feel overwhelming. But with the help of a loyal following and fans, user-generated content (UGC) can take away from the day-to-day content struggle.
UGC is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers and customers and broaden your online presence. UGC is content created by individuals outside of the business. It’s authentic and created by people who love your brand."
Read the full article to learn how six brands dominate UGC on Instagram and why these are their best practices:
Kim Zinke (aka Gimli Goose)'s insight:
Regardless of where your community hangs out, or if it's an internal or external audience, the lessons and best practices described by these brands can be applied. Look for your ambassadors, invite them in, and see your engagement rise. It's a combination of pride in ownership and being recognized.
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"The majority of employees don't understand their company's strategy according to our research. It’s up to you to engage others so they have the same clear picture you do of your strategy and where the business is going. The reality is that some may have small windows into your view of the strategy, but very few have the whole picture like you do. Lift the perspective out of your head and get it into others’ so they can own it and help you achieve it."
Read the full article to find out more about these 6 steps to help your employees understand your strategy:
Kim Zinke (aka Gimli Goose)'s insight:
The issues raised here are common to many topics. So these solutions could be applicable to many of your communication challenges.
To dig in a little deeper, I recommend these two articles by the same author:
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Comms planning. It’s never been more important to get this right. So, an all-new downloadable comms planning guide has been launched to help you. by Darren Caveney
You're 10 steps away from success! Access the article to find the links to the following free comms planning guide:
Kim Zinke (aka Gimli Goose)'s insight:
Download this poster & hang it up on your wall. Then point to it when you're discussing how you'll help them achieve success using these 10 steps. Then pull up the 10 worksheet pages and get started!
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Bupa used a chatbot (created by Tangowork) to support employees through the relocation of their London offices. It’s delivered via Skype for Business. After the move, it expanded to questions about day-to-day work
“In our new building there are no desk phones. Everything’s done via Skype for Business, and instant messaging is used regularly. So rather than create a website to talk about the new offices, we decided to introduce a chatbot that could offer instant answers.”
Read the full article to find out:
Kim Zinke (aka Gimli Goose)'s insight:
What a great tool! I like that they incorporated it into the tools staff were already using, Skype and the intranet (go where your audience is hanging out). Also, by monitoring the chatbot's transcripts, they were able to quickly identify other frequently asked questions. Even if it was out of scope for the initial phase, they were creating a database of questions for future releases.
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"What does it take to create an award winning internal comms campaign? How can you weave in that much needed creativity? And what can we learn from others who are making their mark?
Objectives, strategy, tactics. Three fundamental elements.
Here Helen O’Leary, Communications Assistant at Gateshead Health NHS Foundation Trust talks us through how a thorough commitment to those elements (along with a big dose of creativity) helped to create an award winning campaign."
Read the full article to find out the answers to these questions on how this team gathered stories to highlight and celebrate their hidden heroes:
Kim Zinke (aka Gimli Goose)'s insight:
This is a great case study on ways to integrate internal & external comms, recognize staff, engage your end user, and utilize existing branding.
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Looking for the best place to find information, insights, and advice on all things internal comms? Look no further than these Twitter hashtags!
Read the full article to discover the top 10 IC Twitter hashtags and who their top contributors are.
Kim Zinke (aka Gimli Goose)'s insight:
A great selection of tags. Still looking for more? Here's more curated articles of who to follow.
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"The skills you need to communicate have been changing. A few years back I blogged a list of skills that every team needed. This started as a list of 40 skills. No more. This is now 55. But do you want to know the good news? I don’t think everyone needs all of them. But your team’s strength should be drawn from different areas."
Read the full article to find out more about the 55 skills your communication team needs listed under these areas:
Kim Zinke (aka Gimli Goose)'s insight:
LOL! My favourite skill is #10 - carry a Field Marshall’s baton to see the big picture, wear a lab coat to know the data, and have a plate of cake to speak human.
A great list.
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"Good internal communication can make a big difference for any company. A failure of communication can cause projects to fail, increase costs, and can contribute to an atmosphere of discontent among your staff.
For so many businesses, the drive to develop an effective feedback loop only comes after a failure has made the need for change obvious."
Instead of waiting for disaster, read the full article to find out more about these tips for solving problems with internal communication:
Kim Zinke (aka Gimli Goose)'s insight:
Besides being proactive, all of these are an inclusive approach, allowing everyone to feel they are a valuable contributor.
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Welcome to the Courageous Communicator Quest Challenge! 13 weeks, 13 challenges, and heaps of personal accomplishments to become one remarkable leader.
Click on the links below to access each of the 13 challenges and find yourself on a journey to becoming a remarkable leader
Kim Zinke (aka Gimli Goose)'s insight:
I loved following along with this challenge. Perfect to develop your own skills or to help leaders with theirs.
While the intent of the series is to develop your overall leadership skills, you'll quickly discover how many of the challenges relate to the communication world by understanding: your personal bias, your audience, and the importance of communication with others.
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"As the business world continues to evolve in unpredictable ways, leaders face new and mounting pressures and challenges. Today’s executives and managers, faced with a constant barrage of information, find it harder than ever to identify the information, tools and resources they require in order to lead.
To cut through the clutter, leaders need a fresh communications strategy: a dedicated online community portal."
Read the full article to find out more about the value of a user-centric hub:
Kim Zinke (aka Gimli Goose)'s insight:
What a great idea. Besides being a one stop shop for all the materials your leadership team needs (eg. speaking notes, comms plans), you could also curate articles of interest specific to your company (eg. industry news, your company in the news) or the individual (eg. leadership tips, how to be a great presenter).
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"The “get-er-done” for compelling in-house video is much easier these days. If you keep five simple truths in mind, you can jet down a DIY video path and enjoy the journey.These five simple truths can get you started on a successful DIY video journey."
Kim Zinke (aka Gimli Goose)'s insight:
Read the full article to discover more about these 5 tips to DIY video success:
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"What tools do you currently have in your internal communications toolkit? Here are some of the most popular ones other companies will be using in 2020… are they right for you?"
Read the full article to find out more about these 15 channels and the pro's and con's of each:
Kim Zinke (aka Gimli Goose)'s insight:
There are so many channels to choose from these days. This is a great list of popular channels today. When you understand who your audience is, where they hang out, and how they like to receive their communication, it makes choosing your channel a snap.
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Your one stop shop for everything you need to know about effective internal communications for your 2020 communications plan and strategy.
Read the full article to discover content on more than 20 IC topics as well as a link to download the free 45 page pdf guide.
Kim Zinke (aka Gimli Goose)'s insight:
Wow! This is an amazing resource. It provides a great summary on so many topics, examples, tips and tools, and links to supporting material and people. Not only is this valuable for ICers, but if you have trouble explaining what you can do for an organization, I would recommend sharing this guide with your decision makers.
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"Internal Comms Television (ICTV) is the channel for internal communications and employee engagement programing! Each episode tackles different communications strategies, challenges,
Access the page to see the latest videocast episode. Or subscribe to their channel on YouTube.
Kim Zinke (aka Gimli Goose)'s insight:
The episodes are a combination of animation and live interviews. Most are around the 2 minute mark so it's not hard to fit in an episode into your schedule.
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"What does it take to communicate and develop internal communication strategies more effectively? Even the most creative and innovative communicators can benefit from new communication tips and best practices – for themselves and for the leaders they support.
The communication professional’s role is evolving every day. The best communicators are listening ever more closely to every stakeholder and including ways to create dialogue and engagement."
Access the article to find links & descriptions of these 16 recommended blogs. And don't forget to check out the site authoring this article.
Kim Zinke (aka Gimli Goose)'s insight:
A great compilation. Super happy to have discovered 5 new sites to follow!
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"Practitioners highlight current IC challenges in Happeo's new qualitative research report. In my conversations with a dozen IC practitioners around the world, I get a sense of a profession that is trying to dig itself out of a hole - while at the same time, it faces a combination of technological, organization, and economic dynamics that could either allow them to leapfrog to the next level or leave them as stunned bystanders.
IC professionals continue to want to position themselves as strategic partners to senior management, but find their organizational credibility and their ability to remain in their roles dependent on meeting increasingly pressurized tactical demands from senior leaders."
Read the full article to find the link to the free download of the first in a six-part series of research analyzing where IC sits in 2019, and where it will go beyond that. The research was performed by one of IC's most recognizable veterans: Mike Klein. In this first report you'll find out about:
You can also hear more from Mike Klein about this research in happeo's first episode of The Internal Communication Podcast
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"Companies have used podcasts for years for broadcasting meetings to a large or global audience, but that’s not the type of podcast I’m thinking about. I’m excited about fresh approaches to podcasts that give leaders and communicators at all levels a chance to reveal a different side of their personalities and what matters to them."
Read the full article to find out more about how the following people and organizations are using podcasts:
Kim Zinke (aka Gimli Goose)'s insight:
Podcasting is a channel worth exploring for a number of reasons. Besides being easier and cheaper than video, it is less intimidating to a first time host. If you have a lot of remote or travelling staff, this is a good alternative to having to read or watch something. And podcasting is intimate - where else are you actually sitting in someone's ear ;)
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"Today, companies use tools such as Slack, Zoom, Basecamp, Hackpad, Timezone.io to keep communication channels open and active across teams and timezones.
And while the software stack for internal communications is impressive, it comes with one huge flaw: it lacks a genuine human connection. This is where Snapchat comes in."
Read the full article to find out about Close.io's experience with Snapchat and more about:
Kim Zinke (aka Gimli Goose)'s insight:
Other reasons Snapchat works well as an internal communications tool is it offers some lighthearted fun, it only takes a few seconds to create and consume, and it's user generated.
Snapchat is free to use. I've been playing with it for a few weeks using the iPhone app. I don't find it very intuitive so the learning curve has been longer than I'm accustomed to. Once you get into the swing of things it's a lot of fun!
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"The days of a one-size-fits-all channel are gone. As many as five generations with diverse communication appetites make up today's workforce - making the job of the communicator increasingly complex.
Access the article to view the infographic and find out more about the most popular channels being used for internal communication categorized by:
Kim Zinke (aka Gimli Goose)'s insight:
Be sure to scroll further down the page past the infograph to find more detailed information (often supported with additional resources and information) about these channels.
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What's worse: No one understanding what you do at work or having no way to prove you did it well? We interviewed 20 IC professionals for our Chuck Chats series and they told us what really gets their blood boiling about internal comms.
Read the full article to find out more about these six infuriating things that piss off internal communicators:
Susanna Lavialle's curator insight,
October 28, 2017 4:52 PM
Some interesting quotes, like explaining all the time and justifying... infuriating it can be indeed... I especially like the part about making noise and blurring rather than having an impact on the business objectives... or getting people aware, not engaged or even understanding,,, Much time spent in internal co. In running after people for content and responding to some urgent last minute requests... or working ad hoc reactive way rather than in a planned way...Makes it quite impossible to work... Also agree on the difficulty of keeping it internal.. ans too often see companies having no real strategy or objectives... or no real effort to do measurement
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"Talking about Internal Communication's (IC's) future doesn’t just have to address what’s going to happen in the future, it also needs to address what's happening, or not happening, right now. And IC's future comes down to answering a number of questions correctly and without delay."
Read the full article to find out more about the answers IC practitioners provided to these four questions:
Kim Zinke (aka Gimli Goose)'s insight:
Such an opportunity. How often do you get to define what your profession could/should look like.
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From
blogin
"Nowadays, internal communication doesn’t get the attention it deserves.
Luckily, there are many excellent communication influencers who are very active on Twitter sharing insights from the industry and engaging in crucial conversations on a regular basis. If you want to keep up with the world of internal communication and get all those best practices tips and knowledge, make sure to follow these 10 influential Twitter accounts."
Read the full article to find out more about these 10 influencers and where to connect with them.
Kim Zinke (aka Gimli Goose)'s insight:
A great list of people. For even more suggestions, check out IC Kollectif's list of IC thought leaders at
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Read the full article to find out more about how to conduct an internal communications audit using these 8 steps and a downloadable template: