Costa's owner Coca-Cola is reportedly looking to sell the chain as its popularity cools off. What, if anything, has gone wrong?
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Scooped by
Graham Watson
onto IB Business Management August 30, 2:22 AM
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A KES-themed Business Management scoop: this time looking at the prospects for Costa Coffee amidst speculation that Coca-Cola are looking to sell the brand, for up to half the $4.9bn they paid Whitbread for it in 2019.
There are many reasons for this given in the article - it's worth a read if you are Business Management student because it highlights how trends change and sometimes major chains aren't nimble enough to react to changing market demand and their marketing mix isn't quite right.