Twitter’s billionaire owner may think his tactics will leave him with committed employees. The evidence suggests otherwise, says André Spicer of the Cass Business School at City, University of London
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![]() Twitter’s billionaire owner may think his tactics will leave him with committed employees. The evidence suggests otherwise, says André Spicer of the Cass Business School at City, University of London No comment yet.
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![]() The tech company is struggling to retain workers after Musk demanded employees sign a pledge to work ‘long hours at high intensity’
Graham Watson's insight:
In a week where it's difficult to decide whether Elon Musk or Cristiano Ronaldo is the bigger egotist, it's worth reflecting on the management style of Elon Musk and the implications of that for worker motivation.
Or not, given that his latest e-mail demanding 'loyalty' appears to have triggered a wave of resignations, and has seen Twitter close its offices until next Monday, or it is able to find a workforce, which ever is the sooner.
In fact, such has been the response to Musk's e-mail it would have been preferable for him to keep the offices closed until Tuesday, if only to allow Twitter staff to say "see you next Tuesday" - which sounds like the ideal sign off when speaking to their new boss.
![]() The Taiwanese technology giant says it will invest up to $170m in Ohio-based Lordstown Motors.
Graham Watson's insight:
iPhone maker Foxconn is investing in loss-making electric truck manufacturer Lordstown Motors, buying an 18% stake in the company for $170m. I'm not sure why it is doing this - perhaps it thinks that the market for iPhones is relatively mature and that a bet on faster growth elsewhere in a newer market might pay dividends.
That said, it is already involved in maunfacturing electric vehicles in Saudi Arabia, under the brand name Ceer, so perhaps it's hoping that there are spillover effects from this investment too.
![]() A court heard a subsidiary of mining firm Glencore bribed officials with cash flown in on private jets.
Graham Watson's insight:
Glencore has been fined the not insubstantial sum "of £182.9m by Judge Peter Fraser at Southwark Crown Court, who also approved £93.5m to be confiscated from the company."
That's what you get for being the sort of company that operates in a corrupt fashion in sub-Saharan Africa, and calls into question the company's ethics. But will it have much of an effect? The £275m won't represent much in the grand scheme of things as far as the company is concerned, although it has already settled a similar case in the US to the tune of £900m.
![]() Firm extends its financial services push, taking on Go Compare, Moneysupermarket, Comparethemarket and Confused.com
Graham Watson's insight:
It seems that Amazon is looking to further diversify its revenue streams, by extending its reaching into the market for financial services, exploiting the data that it holds on its customers to offer a UK insurance price comparison site.
Of course, in doing so, it's further exploiting its existing brand loyalty - but is this sort of thing a step too far? |
![]() Tesla and SpaceX history showed how hard-edged the CEO could be. At Twitter, this pattern has proved disastrous
Graham Watson's insight:
Another article looking at Elon Musk's management style and its effect upon Twitter, arguing that what's currently happening could have been forecast, given his previous behaviours at Tesla and SpaceX.
However, the evident clash of cultures involved has meant that whereas his previous employees have generally learnt to tolerate his impulsive management style, that's not happening at Twitter.
![]() Firm messaged German customers to suggest they ‘commemorate’ Nazi atrocity by eating its food
Graham Watson's insight:
It's almost too ghastly to be true; I shan't comment beyond saying that as marketing 'faux pas' go, this is massive.
![]() This Black Friday the online marketplace is promoting used items to avoid unwanted spending and waste.
Graham Watson's insight:
Interesting marketing angle being adopted by eBay here, with the company using Black Friday to promote second hand retail, arguing that consumers would be better off buying in this market and not spending on unwanted items.
![]() Corruption at FTSE 100 firm described as endemic at sentence hearing
Graham Watson's insight:
Who would credit it? A mining company mired in a bribery scandal?
Well, suspend your disbelief - a British court has been told that Glencore flew cash bribes to Africa by private jet, and that a culture of corruption was endemic at the company. You might think about the sort of organizational culture that allows this to develop, but, at the same time wonder whether revelations like this have much of an impact in a sector where few participants are whiter than white. |
More on Elon Musk's management style - if you can even call it that - and why it's likely to be unproductive.