Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
An excellent opinion piece in the Guardian looking at the decision of Jerry Greenfield to step away from his role with Ben & Jerry's and wondering about whether this signals something about the wider American business environment, namely that business - like everybody else - must kow-tow to the President.
It's a striking title too - is the era of corporate social responsibility over? And what does this mean for brands who purpose goes beyond profit and shareholder value?