Hampton Inn may appear unassuming, with its uniform architecture and standardized interiors. But it ranks among the most profitable hotel brands globally. Founded in 1984 to offer a middle ground between luxury hotels and aging motels, Hampton says it focused on value, consistency and guest satisfaction. After Hilton acquired the brand in 1999, it expanded to more than 3,000 locations and now outperforms major competitors in the midscale segment. Its success is driven by scale, reliability and -- surprisingly -- waffles.
Asda's had a tough time, what with IT-related issues and the stagnant economy, and the complaint about the higher costs of business and fragile consumer confidence will resonate with many businesses.
However, you'd also have to point out that the simple fact of the matter is that they are out-competed at either end of the market. Discounters undercut them, other stores are perceived as being of greater quality. Both are issues that Asda itself needs to tackle.