Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
Good brand never die, they just...I don't know, reappear at a later date. In this case, the Top Shop and Top Man brands dating from the 1960s, but which disappeared from the High Street five years ago, are back, albeit in partnership with John Lewis. Top Shop is going to appear in 32 of the company's 36 stores and the hope is that it has cross-generational appeal.
On another note, the article highlights the fact that "Last year’s return of the group’s now 100-year-old price promise, never knowingly undersold had gone better than expected". I wonder if that was sacrificed on the altar of the previous Chair, Dame Sharon White, who had no retail experience and yet was installed with a near £1m salary.