Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
Jaguar have released images of the new Type 00 electric car as the manufacturer pivots towards becoming entirely electric, with mixed results. Some see the design as "groundbreaking"; for others, it's more prosaic: "rubbish".
Whether or not it sells, or whether it ruins the company, the jury is still out. However, I side with those people who worry that a car costing £100,000 and being such a size implies that the company have misjudged the market.
Of course, should it succeed, I'll be the first to praise the marketing team to the skies - at present though the brand's sales are rapidly declining - as the article notes "Jaguar sold 180,000 cars in 2018, but last year sales were down to 67,000" and its only Range Rover and the Land Rover Defender that are keeping the larger JLR group's profits high.