Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
Jasper Jolly's piece in the Observer looks at the marketing issue of the week, the rebranding of Jaguar as it looks to reposition itself within the electric vehicle market. The move, accompanied by a much-criticized advertising campaign, is interesting because it represents a sea change for the brand. Interestingly, too, there's not been a reveal of the new electric car itself.
However, as David Bailey notes the brand is losing ground to other luxury car brands, something that's reflected in recent sales figures, "falling from 180,000 in 2018 to fewer than 67,000 in its 2023 financial year."