Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
An interesting look at business ethics, with Calvin Klein's decision to boycott Xinjiang cotton in compliance with US law attracting the attention of the Chinese authorities.
It's interesting because it cuts both ways: surely being investigated by the Chinese for seemingly not using cotton that might have been produced by forced labour is a good thing, right?
However, at the same time, it might damage the brand in the lucrative Chinese market.