Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
An example of when diversification goes wrong, with tobacco company Phillip Morris selling off a inhaler manufacturer, Vectura Group, having been the target of criticism for hypocrisy.
Having bought the company three years ago for £1bn, they are now selling it for an initial £150m on the grounds that they want to release Vectura "from the unreasonable burden of external constraints and criticism related to our ownership".
What a marketing faux pas! Who could have foreseen that this would have gone wrong? Many people, I suspect...