Yes, its customers could buy cheaper beans or bras elsewhere. But there’s a trust tied up in its ownership structure which is now under threat, says Gemma Goldfingle, editor of Retail Gazette
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And here's an assessment of the organisational culture of the John Lewis Partnership, with the editor of Retail Gazette identifying it as the key feature of the organisation's identity, and arguing that diluting this is going to have an adverse effect on both productivity and, potentially, revenues.
As she notes, the founder's aim was "not to maximise profits but to generate “sufficient” profit for its purpose" and anything that deviates from that runs the risk of destroying the brand.