The UK chain’s thrifty founding family would never have run it this way. Now, with high debts and falling profits, signs look grim
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Scooped by
Graham Watson
onto A-Level Business Management February 27, 2023 10:42 AM
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Just the very best sort of article for Business Management students, with the Guardian looking at the fate of Morrisons since it was taken over by the giant US private equity firm Clayton, Dubilier & Rice (CD&R) for £7bn.
It looks at a range of issues: the marketing mix, brand perception, the way in which the deal was originally financed and the implications of all of this for Morrison's performance, perhaps most obviously in relation to its declining market share.
Or course, the counter-factual is that the company could have gone in this direction irrespective of its new owners, but it's a fascinating look at how organisational cultures can collide.