Nintendo has been a video game giant since the early 1980s. For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry. Meanwhile, Nintendo’s consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300…until now.
At $450, the Switch 2 is Nintendo’s priciest console. And Mario Kart World is priced at $80 — the most expensive base game Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say that it’s time for games to be more expensive, considering the rising costs of game development and inflation, among other factors.
So, why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?
A lovely example of the importance of marketing in getting a product flying off the shelf, the apparent rise in popularity of tinned fish can be attributed to many things, not least skilful marketing strategies - and you might use the 4Ps to analyse this as well as thinking about how social media has amplified this trend.
However, I would also add that there are other factors in play - the changing macroeconomic environment and, perhaps, the fact that more 'exotic' forms of tinned fish have been a discount store - i.e. Lidl and Aldi - staple and their popularity might have been picked up on by more upmarket retailers.