Once a basic ingredient of cheap meals, posher versions have achieved TikTok stardom, and I’m beginning to see why, says food writer Thea Everett
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Graham Watson
onto A-Level Business Management February 10, 2023 7:00 AM
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A lovely example of the importance of marketing in getting a product flying off the shelf, the apparent rise in popularity of tinned fish can be attributed to many things, not least skilful marketing strategies - and you might use the 4Ps to analyse this as well as thinking about how social media has amplified this trend.
However, I would also add that there are other factors in play - the changing macroeconomic environment and, perhaps, the fact that more 'exotic' forms of tinned fish have been a discount store - i.e. Lidl and Aldi - staple and their popularity might have been picked up on by more upmarket retailers.