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Filming medical professionals in a hospital setting adds authenticity and realism, but challenges the production team to control audio and passersby from disrupting the interview. That's where strategic use of b-roll footage comes in. 
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Business 2 Community Healthcare Marketing: Consistent Branding Key in Social Streams Business 2 Community One of the best examples of this is the need for healthcare organizations – such as hospitals, clinics, private practices, and large regional...
eMedToday's insight:
The goal
While in some ways marketing for healthcare is different from marketing for other sectors – like retail/consumer or financial services – in many ways it is very similar. One of the best examples of this is the need for healthcare organizations – such as hospitals, clinics, private practices, and large regional health systems – to develop strong branding and maintain it consistently.
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One-third of U.S.adults use the internet as a diagnostic tool (RT @nicolaziady: Younger adults and minorities lead the way with mobile health information search http://t.co/k9khk2IX3K #hcsm)...
eMedToday's insight:
How many hospitals have an on line access for health information on their web site.
Answer: Almost none
eMedToday's curator insight,
July 1, 2013 11:10 PM
Great insight into how people search for health information on line.
eMedToday's curator insight,
July 1, 2013 11:16 PM
Pharma need to understand how they deliver the right infomration to patients. Do they deliver the right information via a mobile app or web site.
eMedToday's curator insight,
July 1, 2013 11:29 PM
Again, Pharma need to organize their DTC around disease and incorporate a combined patient and doctor e detailing platform
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Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention (9 Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention
eMedToday's insight:
Key points
"The value of your hospital's marketing efforts, both traditionally and online, can yield significant return on your marketing dollars. As consumers become more tech savvy, their online shopping transcends into the search for healthcare. Digital marketing amplifies your brand, raises awareness about your events and efforts in the community, and educates your patient populations. In turn, a focus on a digital strategy can help meet your patient acquisition objectives and boost patient loyalty while driving revenue in and back through the hospital and affiliated physicians.
What are some of these different strategies and blended approaches to attract and maintain a loyal patient base? Ensure your organization is utilizing or leveraging these key objectives to drive measureable return on your marketing investment: Digital strategies to acquire new patients
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As the semi-fabled story goes, Toby Cosgrove, MD—CEO and President of the Cleveland Clinic—experienced a significant moment of awareness a few years ago. At a speaking engagement at Harvard’s busin...
eMedToday's insight:
Great statement on what it takes to be a leader in patient engagement.
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Here's a killer tactic for mobile health marketers to build online engagement, establish credibility, build trust, and position for sales. Via Sam Stern
eMedToday's insight:
Is your hospital building on line engagement?
Probably not.
"Over 100 million Americans per year visit health-related websites such as WebMD, FamilyDoctor.org, and CNN Health looking for health information. In addition there are thousands of health community-based sites. These sites are emerging as trusted sources of information for patients and caregivers. They also offer opportunities for mobile health firms to interact with community members and spread their marketing message".
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63 percent of video-watching on mobile phones, the study said, happens right at home sweet home.
eMedToday's insight:
Hosptial should develop marketing strategies around mobile video
eMedToday's curator insight,
June 28, 2013 9:07 PM
Mobiel Video has arrived
“We need to see mobile as a primary screen for on-demand consumption, not as an afterthought,” digital agency 360i’s president David Levin said in a statement
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Why it’s not such a wacky idea. (Hospital advertising on grocery carts: why it's not such a wacky idea!
eMedToday's insight:
This is an interesting way to advertise.
However, a better way is to use a hospital mobile app where over 50% of people in the US have a smartphone.
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Ignoring Social Media Puts Patient Health, Hospitals' Reputations at Risk
eMedToday's insight:
Big Big Deal
"A new report from Hewlett-Packard Social Media Solutions claims hospitals put both their patients and reputations at risk by ignoring social media.
The white paper states that it is a hospital’s responsibility to meet patients where they are searching for health information—online—and provide patient education materials that are accurate and easy to understand:
“Hospitals and other providers can help to reduce the potential for harm from misleading or wrong health information transmitted through social media by providing reliable information and/or educating patients and helping to guide them to reputable sites"
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Magruder Hospital's marketing and public relations department recently received national recognition earning both a Gold and Silver Aster Award.
eMedToday's insight:
Hospitals need to detemine how they rank in patient satisfaction and engagement. It is a big deal
"The marketing and PR department’s campaign on patient satisfaction earned both a Gold and Silver Aster in the billboard and ad categories. The themes for the creative pieces were “Take Away My Fear” and “Make Me Feel Better,” acknowledging the reasons patients rank Magruder as one of the leading hospitals in the nation for patient satisfaction"
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Nursing staff, physicians, and executives can be a hospital or health system’s best brand ambassadors. Don’t overlook them when you’ (RT @JaxFellows: Don't overlook employees when you're planning your next strategic marketing or advertising campaign.
eMedToday's insight:
The best marketing campaigns are always with people, either employees or patients.
People want human stories
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Those trends will combat opposing economic forces from the growing market for expensive biologic treatments and the consolidation of market power through hospital transactions and partnerships, which has accelerated ...
eMedToday's insight:
This is where health care can be saved
"The four factors that will put downward pressure on rising medical costs will outweigh the two factors driving it up. Consumer use of retail clinics, large employers contracting directly with major health systems for specialty care, anti-readmission policies from federal regulators and greater cost-sharing with patients via high-deductible plans all restrain spending increases in healthcare"
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Graham Player P.h.D.( Health Sciences)Hugh McClungEmedtodayThe use of mobile medical apps onsmartphones and tablets is revolutionizing andreinventing the way pa
eMedToday's insight:
This is one example of patient engagement via a mobile app.
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Medlert app connects patients with high-risk conditions to medical help
eMedToday's insight:
This is kind of app which a hospital need to think about for their patient and how to market the app
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In today's competitive healthcare environment, hospitals and physicians practices strive for every advantage, but few invest in the subtle but powerful strategy of brand building. In this issue of Protocol, we’ll look at four reasons branding...
eMedToday's insight:
Key point Brand" is often defined as what people think about an organization; the public perception of a hospital or practice. Yet, according to an estimate by Chris Bevolo, author of The Marketer’s Guide to Brand Strategy, less than 20% of U.S. hospitals are guided by an active brand strategy. That’s only one-fifth of the more than 6,000 hospitals nationwide that are proactively cultivating their brand.
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CMS Administrator Marilyn Tavenner has announced Physician Compare, a website that allows patients to search information about physicians and other care providers, has been redesigned with an improved search function and new information.
eMedToday's insight:
The feature of a patient being able to find a doctor and by specialty is an important feature on every hospital web site as well as a short bio on the doctor and picture.
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Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy.
eMedToday's insight:
This article is about targeted marketing.
A mobile app with push notification is the ultimate targeting tool and much much better than emalil
Push notification SMS has an open rate of 95%.
Lesson: Use targeted marketing but use a mobile app.
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More info at http://meta4RN.com/mobile This video explains the rationale for using SMS for health communication, and provides six examples drawn from clinica... (RT @SusannahFox: "Thinking health communication?
eMedToday's insight:
this is key for a hospital or Pharma
Simple video the messaage is so true
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The empowered e-patient (infographic) (Great visual!! I'm thinking some figures may be higher now! Via Giuseppe Fattori
eMedToday's insight:
Hospitals need to understand this Massive Trend and say:
How do I change my marketing story to meet this trend.
2 must do items
1. Mobile web sites 2. Mobile apps
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St. John's gets new marketing director
eMedToday's insight:
Is this the right person?
A key skill set required in the hospital environment is have extensive digital experience.
Marketing director need to understand the internet, social media marketing, mobile app and more. Customer live on the mobile phone not in the street anymore
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From
gigaom
PokitDok, which wants to turn patients into savvier consumers, raises another $4M
eMedToday's insight:
This is good example of new wave of companies using the web and mobile app to reach consumers and for hospital to reach new patients
Launched in beta last year, the company provides a marketplace of health and wellness services spanning a range of specialties, from primary care and surgery to acupuncture and optometry. Through the web site and mobile app, consumers can compare options and get price quotes directly from physicians, massage therapists, dentists and other specialists. For healthcare providers, it serves as a marketing platform for potentially reaching a new group of patients.
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Join this episode of mHealth Marketer to discover WHY storytelling is the power-packed marketing tool today... and how to discover your WHY Via Sam Stern
eMedToday's insight:
If you look at successful marketing program that win awards they all have a common element.
Storytelling. So what is your hospital doing about story telling
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The Digital Lives of American Moms http://t.co/IxMgFjoSM8 via @sharethis
eMedToday's insight:
Moms drive health care decisions. Do hospitals know that and organzie their content around that fact
"Seeing that one of the top five websites visited by moms is WebMD means that moms are online specifically researching health information. This is great news for healthcare marketers"
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Seattle Children's Hospital Selects Metia for Website Content Strategy Wall Street Journal SEATTLE, WA--(Marketwired - Jun 24, 2013) - Today Metia, a leading international marketing agency, announced that it has been selected to perform a thorough...
eMedToday's insight:
Not so special here other than each hospital should do a audit of its web site and detemine if it has the right content strategy
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10 Success Factors for an Orthopedic Center of Excellence
eMedToday's insight:
One of the more crticial success factors is
." Exceptional patient experience. Ms. Friesen stressed the importance of communicating to patients exactly what they will experience before, during and after their procedure. “You need to make sure patients are well-prepared,” she said. Since the families of orthopedic patients are often involved in post-surgery care, she said it is important to include them in the patient education as well."
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The most effective hospital marketing is doing internview with medical professionals