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Houston, TX (PRWEB) August 29, 2012 The organic search engine optimization, local search directories and content marketing are being used to find patients for hospital services. If you would like t. 
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In recent years, a focus on hospital safety and quality care has been evolving into a focus on a consistent patient experience. (When it comes to healthcare marketing, once the patient is in your practice or your hospital, all that's left of...
eMedToday's insight:
Interesting
90% of hospitals now have “patient experience” as a strategic priority. The reasons for this are many. But the most important one is that experience impacts quality. Numerous surveys have revealed that a patient’s perceptions of quality care are tied directly to receiving compassionate care
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Wall Street Journal- India The Office Nurse Now Treats Diabetes, Not Headaches Wall Street Journal- India Workplace health clinics used to be a lot like the school nurse's office, dispensing Band-Aids, treating occupational injuries, and serving as...
eMedToday's insight:
Hosptial need to consider setting up small primary health care clinics to treat chronic disease.
Big fact Chronic diseases account for more than 65% of all corporate health-care spending, according to a 2012 Aon AON -0.11%Hewitt report.
eMedToday's curator insight,
July 11, 2013 4:10 AM
This is the right role for retail, mobile clinics
Workplace health clinics used to be a lot like the school nurse's office, dispensing Band-Aids, treating occupational injuries, and serving as a first stop for emergencies like asthma attacks.
But as companies face rising insurance costs and an aging workforce, they're turning clinics into something new: A place to aggressively nudge employees about long-term, expensive conditions such as diabetes, hypertension and high cholesterol.
There is more money than ever at stake. Chronic diseases account for more than 65% of all corporate health-care spending, according to a 2012 Aon AON -0.11%Hewitt report.
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What's your brand? Estes Park Medical Center differentiates self
eMedToday's insight:
This is the best branding statment for a hosptial
"The brand promise is to help patients enjoy their lifestyles, at every stage of life"
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From
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A new study finds that we're more likely to consume than create when it comes to social media for health. (Check out this post for some recent healthcare social media stats!
eMedToday's insight:
Conent is King
A new study published by Bringham Young University and published in the Journal of Medical Internet Research finds that we are more frequently consuming health related information online, rather than creating health related information online. More specifically, the survey of 1745 adults who had gone online to look for health related information found:
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| Pew Internet & American Life Project
eMedToday's insight:
How is your hospital doing to react to the trends in this report?
Unless you are on line and community with your patients you will lose the patient.
"Americans' pursuit of health takes place within a widening network of both online and offline sources. Whereas someone may have in the past called a health professional, their Mom, or a good friend, they now are also reading blogs, listening to podcasts, updating their social network profile, and posting comments. And many people, once they find health information online, talk with someone about it offline."
eMedToday's curator insight,
July 7, 2013 7:31 PM
Pharma need to understand the trends and ask the question.
How do I re-organize my digital marketing to reflect where health care is today.
It is not in DTC TV Ads
eMedToday's curator insight,
July 7, 2013 7:32 PM
An important element of e detailing should include patient engagement on a mobile platform.
So Pharma should develop solutions to help patients understand their disease and drug requirments
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Was the first person to buy a fax machine incredibly smart and perceptive or simply foolish? Points could be made both ways, since the first fax machine was probably not cheap and provided the least value. Who else could you fax to? No one. When you think about the idea of a networked device it can be funny to think about how we get a network started. Until there are two participants you cannot do anything with them. Via Giuseppe Fattori
eMedToday's insight:
Many hospitals do a poor job of social media.
For example, how many patients does a hospital see a year. Perhaps 20% should be friends on your facebook page.
Essentially, social media allows a hospital to create a on line community
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The delivery of healthcare services through mobile devices, or mHealth, is fast becoming a global reality. As this stimulating video from PricewaterhouseCoop...
eMedToday's insight:
Health care strategy is mobile strategy.
Where is your hospital, in or out
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eMedToday's insight:
Most hospital web sites do not have good content.
Why?
Read the reasons here
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Add animations to your hospital web site: http://www.nucleushealth.com/hospital-website-marketing http://www.nucleusinc.com/medical-animation Easily attract ...
eMedToday's insight:
Again, short video on a hospital web site is brilliant way to engage customers
80% of internet traffice will be video based by 2015. Do video
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Nursing staff, physicians, and executives can be a hospital or health system’s best brand ambassadors. Don’t overlook them when you’
eMedToday's insight:
After patients using employees is next best thing in hospital marketing
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Tarpon hospital's ad campaign receives national praises
eMedToday's insight:
this is key: tell stories
Conveyed through various media, from television to online to billboards, the ad spots featured patients, physicians and hospital employees recounting their experiences at the hospital in Tarpon Springs formerly known as Helen Ellis Memorial.
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Nothing personal, but most corporate CEOs don’t have a high opinion of their own marketing team. They think operate in a “marketing-la-la-land” and don’t have their shoulders into the heavy lifting...
eMedToday's insight:
This is a challenge for marketing people.
One approach: Prove they can get and retain patients through digital patient engagment
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Social Media is Serious Business
eMedToday's insight:
No hospital or health system takes social media as seriously as the Mayo Clinic. Its peers have looked to Mayo as a leader in healthcare quality and medical research for decades, and now they turning to the Mayo Clinic Center for Social Media (MCCSM) for help with how to engage with patients and employees on blogs, Facebook, Twitter, YouTube, and an expanding array of social media channels. May Clinic has over 660 K likes on facebook and about the same number of twitter followers
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One of our partners, Arizona IASIS shares their hospital marketing best practices. Great job Jamie Randall! http://t.co/qWfPTHV35R
eMedToday's insight:
If you listent to the video, you wonder where their is a better way to servie ER patients.
The answer is yes: retail health clinics or consult a doc by phone.
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More than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages. It’s ge...
eMedToday's insight:
The future of hosptial marketing is content
"More than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages".
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While hospital and health system marketers have traditionally been charged chiefly with touting the qualities of their healthcare services, the exposu (Hospital Pricing Transparency a Marketing Game Changer http://t.co/ISd1UKah88...
eMedToday's insight:
Further many mobile app are being developed which do price comparison between hospitls
Big Deal
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Twitter® is a popular microblogging site that allows users to disseminate information in 140 characters of text or less. A review of literatureindicated that, to date, there has been little inquiry into the health based discussions conceptualized and enacted within and among Twitter® users.Methods for this qualitative study included a directed content analysis, guided by the Public Health Agency of Canada’s Determinant of Health (DOH) framework was completed to explore health based discussions on Twitter®. Via Giuseppe Fattori
eMedToday's insight:
Hospital need to explore the use of twitter as a short messaging system for its on line community of patients.
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Whether you're faced with breast cancer or any other serious health issue, a healthcare navigator can provide support and guidance throughout the process. Via Giuseppe Fattori
eMedToday's insight:
This is a great idea:
What do they do
"One navigator I spoke with helps her clients understand their medical team and sort through the massive onslaught of information and opinions from the four or five doctors typically working on a case. She empowers the patient to make choices and decisions in their own best interest" A great health library is a health navigator.
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Discover the three simple steps to take to kick off content marketing for your digital health firm.
eMedToday's insight:
Most hospitalls do not have a content strategy
Lots of digital health firms make a big marketing mistake. They simply take too long to launch their content marketing strategy.
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http://www.goodnesshealthcaremarketing.com Healthcare marketing has become a rapidly expanding business. Hospitals and medical practices all over the world a...
eMedToday's insight:
A great video on health care marketing. Must see for those involved in hospital marketing
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http://www.googleinternetmarketingconsultant.com. This video is at the TOP of search results for "hospital marketing service" -- and it's NOT by accident. Le...
eMedToday's insight:
This is the heart of getting your hospital to have high search ranking
Short Videos
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The Digital Lives of American Moms: http://t.co/s1FXvKFakd
eMedToday's insight:
A key target audience of hospials are Mom's. How is your hospital addressing this target market
Over 80% of health care decisons are mad by women
"Seeing that one of the top five websites visited by moms is WebMD means that moms are online specifically researching health information. This is great news for healthcare marketers. We know that the products, services and information we have to offer will resonate with what they are searching for. Now we just need to figure out how to translate these messages into social media."
eMedToday's curator insight,
July 5, 2013 8:18 PM
Mom's are a drving force as mobile app users. You need to take this into account for mobile app development
eMedToday's curator insight,
July 5, 2013 8:19 PM
For their patient engagement strategies, Pharma need to recognize that Moms are a key target audience
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Responsible for strategically driving operational needs for the Marketing Division and all Departments within the group.
eMedToday's insight:
Hospital need to hire digitally smart people, The old traditional job descripiton is out.
This is why most hospitals are in the dark ages related to digital marketing
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Nothing so special here however, do need to review their digital reputation and using consultants might be useful
And hospital need to consider content marketing as a key element of SEO ranking