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Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile. Each week a new individual would be handed the controls of @Sweden to tell the world how they felt about the country, things they were doing, tips for places to go. The project was not without controversy, especially when one individual started sharing what most would consider to be deeply offensive views.
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Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance. In the absence of a comprehensive attempt to quantify the impact of social media upon lodging performance as measured by bookings, occupancy, and revenue, this report uses the unique position of Cornell’s Center for Hospitality Research to combine data from three CHR research partners (ReviewPro, STR, and Travelocity), and two other data providers (comScore and TripAdvisor) in a first attempt at determining ROI for social-media efforts.
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In the complex and fragmented distribution environment, independent hotels are faced with many challenges. Thanks to the Internet, the number of distribution channels has grown exponentially over the past few years.
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Dans sa quête perpétuelle de l’approbation de son "service" par les hôtels sans qui il ne serait strictement rien, TripAdvisor™ vient de se payer une étude de PhoCusWright. TripAdvisor™ sait parfaitement que ses commentaires sont vérolés. Mais TripAdvisor™ préfère payer une étude, chère au demeurant connaissant Phocuswright, plutôt que trouver des solutions permettant la vérification des avis postés sur son site.
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The shift from offline to online bookings has been growing over the past decade and the leading digital travel companies are reaping the benefits. But that growth could cap in the near future, according to PhoCusWright research. And online distribution players need to adapt their business models to continue growing rather than entrench themselves in battles over market share.
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Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It’s part of a series of social media videos that are the...
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Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.
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The popularity of tablet devices is encouraging more travellers to research and book trips via their mobile devices, a new study has found.
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The expectations of the traveler are changing. Static content is not enough. How does your tourism content strategy change? With dynamic content.
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More than half of TripAdvisor users say they won't book a hotel if it has no reviews according to research carried out for the company. The PhoCusWright study reveals TripAdvisor users (87%) feel more confident in their decision when they read the reviews and 98% say they find them ‘accurate of the actual experience’. Additional findings show 59% of users ignore extreme comments and only 5% say they focus on negative reviews.
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PhoCusWright's custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Via Andrea Rossi
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Hotels should insist on guests filling out surveys while still on the property so that owners have a chance to respond to problems before guests write user reviews.
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According to new PhoCusWright data, online travel growth is expected to slow to 7% for 2013. Even worse for booking sites like Expedia and Priceline, most of that online growth is coming from bookings made through airlines and hotels directly, a segment that is expected to grow 14%, versus 6% growth for OTAs.
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Hotel customer feedback based on social media is inaccurate when compared to statistically significant survey research, according to an analysis by Market Metrix. Among the findings: online reviews from the leading travel review site are severely skewed toward the negative.
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Le 15 novembre 2012 etourisme.info était présent à la conférence de presse sur les comportements des utilisateurs d'Android organisée par Surikate et l'ifop.
L'ifop a d'abord dressé un profil des utilisateurs de smartphone. Ce profil des possesseurs d'Android est basé sur un échantillon de 2500 personnes âgées de 18 ans et plus et représentatif de la population française. 51% des Français ne possèdent pas (encore) un smartphone. 17 % possèdent une tablette. 49 % des possesseurs de smartphone sont sous Android, 27 % ont un iphone. La marque qui domine sous le système d'exploitation Android est Samsung (63%).
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Expedia publie une étude menée par Comscore sur le rapport entre mobile et voyages aux Etats Unis. Le marché européen étant différent du marché américain, ne serait-ce que sur la recherche en ligne où Google ne pèse "que" 60 % au lieu de 95 % en Europe.
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Qui ne rêve pas d’aller en Nouvelle-Zélande? J’y rêvais déjà depuis longtemps, mais depuis que j’ai vu la dernière version du site web, j’ai le goût d’y aller dès maintenant! Si vous ne l’avez pas vu, la dernière version du site web est en ligne depuis 2 mois environ et est très expérientielle.
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Routehappy is the place to share and discover tips & tricks for your specific trip. Real flyers share ratings, tips, details and photos about their flight experiences on our website and iPhone app. Find hidden security lines, the best food in airports and on flights, more comfortable seats, better entertainment systems and more!
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Los Angeles is the first U.S. city tourism board to reach 1 million fans on Facebook, but it’s too early to tell if Likes, which don't always translate into purchases, will lead to an increase in incoming visitors.
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[INFOGRAPHIC] Independent Study Conducted by PhoCusWright® on Behalf of TripAdvisor Reveals Users Will Not Book a Hotel that Has No Reviews Online - TripAdvisor®, the world's largest travel site*, today announced the results of an independent study1that...
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United Airline's app and TripIt's app (across all versions) were the most used flying apps between August and October by American iPhone users, according to Onavo.
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Next time you're hitting the road for a conference, exhibition or just a few days away here's a quirky Facebook application which helps users see where everyone has stayed...
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User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.
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The ways social media has become essential to the travel experience and how businesses have responded with a variety of social campaigns. Via Andrea Rossi
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The impact of positive user reviews on a hotel’s revenue increases as you move down the scale of hotels from luxury to the economy segment, reports a study to be released by the Cornell School of Hotel Administration at the end of this week. User reviews refer to ReviewPro’s aggregate user review score, which is a composite score across all review sites including TripAdvisor, Expedia, and Priceline.
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