Tourism destinations are always looking for new visitors. Both online and offline. For online, what does the average DMO website visitor look like?
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eTourism Trends and News
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Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by
Roland Schegg
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Whenever Facebook launches an update to its site it generally affects A LOT of people. One billion people, in fact. Even though Facebook has now listed on the public markets and it has a team of thousands of people spread across the globe, Facebook CEO and founder Mark Zuckerberg knows he and his team need to continue innovating and rolling out changes that make life easier for its users and advertisers to engage via the ubiqutous social network. 
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Some hotel firms are placing complimentary tablets in rooms, others are looking to promote on site services like a meal in a restaurant or a deal in the spa via a guest’s smartphone.
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A new algorithm predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.
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Airlines have been more progressive on use of social media, airports have been the ignored cousin, sort of. But passengers are already heavily using social media inside the airport ecosystem, so the management of airports has to reflect that sooner or later.
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Agences de voyages en ligne, sites de vols et séjours «discountés» et e-intermédiaires de la réservation de billets captent une part croissance de la marge du secteur. Dans un contexte de crise, les acteurs traditionnels souffrent. Via Fatoumata MAIGA, Frédérique RICO
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This chart shows how almost 30% of a hotel's direct bookings come because guests heard about a hotel on an OTA. The question isn't should OTAs exist, but rather how to work with OTAs for optimum revenue. Via Nicolas Salin
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Yes 2012 will be all about distribution in the hotel industry. There are some major developments that demand attention of hoteliers in order to stay in control of the market mix and distribution cost. Here some of the hot topics of next year: Google Hotel Finder, Meta-Search and Rate Parity, OTA Commission Levels, Direct Sales …
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Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream’s analysis of 2,600 accounts. The top ten travel advertisers using Google AdWords are Expedia, Hotels.com, Booking.com, Priceline, and Kayak. Despite its big spend, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals...
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Americans are late to one out of four business trips on average. Yet there are almost no time-based travel apps. Today some developers are creating apps with hyper-accurate and real-time arrival estimates that adjust for changing travel conditions and automatically update those left waiting....
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Online travel agencies align their promotions and deals with consumer demands and interest. These intermediaries not only try to work in the interest of hotels, but they also ensure that such offerings remain true to an OTA’s brand values.
hat’s why they look at every detail minutely, be it for the timing of the deal, objective or even the way promotions are perceived by their consumers. EyeforTravel’s Ritesh Gupta finds out more.
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Ob wir es gerne hören oder nicht: ab sofort müssen wir uns “offiziell” mit einem zusätzlichen “Big Player” im touristischen Vertrieb auseinandersetzen: www.google.com/hotels . Im Juli 2011 begann Google das Experiment der direkten Vermittlung von Hotelzimmern. Seitdem wurde das System stets weiterentwickelt. Google konzentriert sich bei der Hotelvermittlung auf 3 wesentliche Faktoren: Preis, Verfügbarkeit und Umgebung.
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Olery,an Amsterdam-based provider of guest experience management software for the leisure and hospitality industry, relaunched its Olery Review Sites Database including details on more than 130 international sites and social communities where people review travel related properties.
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How ICT technologies and Smart City tools can improve our experience of tourism destinations. Via Tourism:Collaterals
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Macht IT die Reiseveranstalter arbeitslos? – Offene Produktion als neues Geschäftsmodell.
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Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is
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Catch up on the latest digital media resources with our weekly features roundup.
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Google possède et développe déjà depuis longtemps des outils simples mais très efficaces dans le tourisme : Google map, visite virtuelle, itinéraire, échange de photos (voir encadré). L’accélération de ses investissements dans le tourisme répond à une diversification de ses activités sur l'un des secteurs les plus porteur d'Internet. Le récent rachat en juillet 2012, pour 25 millions de dollars de Frommer’s (fondé en 1807), l’un des guides de voyages américain les plus en vogue confirme l’appétit du géant américain. Via clement thirode, Frédérique RICO
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Echo Touristique.fr - Le cabinet d’études PhoCusWright a sondé les mobinautes français, anglais et allemands. Ses conclusions peuvent inspirer la... Via Nicolas Salin
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A new report from Flurry Analytics released today details some of the key differences between smartphone and tablet usage. The study finds that tablets are used overwhelmingly during the evening, prime-time hours, and that users spend more time per-session on tablet devices compared to smartphones. Also, users tend to game heavily on tablets, and use them for entertainment much more proportionally than they do on smartphones....
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Expedia is set to make a massive push into the tours, activities and things-to-do sector, with a major strategy to give suppliers the tools for distribution and marketing.
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A TrustYou study of 1 million hotel comments reveals what travelers are saying and how to stay ahead of the complaint curve. So what are guests’ biggest rants and raves? More often than not, it is one in the same. Service, food, breakfast, cleanliness (or lack thereof), room size and pricing made appearances on both the top 10 complaints and compliments.
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Facebook is always touting TripAdvisor as its best buddy in travel, but despite all the hype, TripAdvisor is now saying Facebook is a "somewhat expensive" channel and that the jury is out on whether marketing through Facebook will sufficiently "move...
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The rapidly evolving distribution landscape emerged as a focal point during a panel at September’s Annual Conference for the International Society of Hospitality Consultants. In the US, most hotel brand agreements with OTAs are seeing commissions below 15%, while most independent hoteliers are paying commissions of 20%, according to an industry expert....
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Ten tips for improving hotel websites' search optimization to drive revenue.
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