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eTourism Trends and News
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Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by
Roland Schegg
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Der Tourismusverband Berchtesgadener Land ist im Bereich Social Media sehr aktiv und breit aufgestellt. Davon profitiert die Region.... 
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The Ushuaia Ibiza Beach Hotel certainly made the industry sit and listen for a bit when it launched a project in 2011 to allow its clubbing-crazed guests to interact with Facebook via RFID wristbands.
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What can we learn from this deal?
If there is one big “a-ha” from this transaction, it is a sign of Priceline’s continued aggressiveness in building out the most robust travel portfolio on the planet. Previous acquisitions for Priceline, including Booking.com and ActiveHotels, have focused on hospitality and have been in the $100 million range. Kayak is a meaningful departure from that for sure.
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In a leftfield move, Priceline has agreed to buy metasearch engine Kayak for $1.8 billion. he deal was announced at the close of the public financial markets today in New York. The transaction values Kayak at $1.8 billion ($1.65 billion net of cash acquired, says a statement) or $40 per share of Kayak, with Priceline paying “approximately $500 million of the consideration in cash and $1.3 billion in equity and assumed stock options”.
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The increasing use of online hotel review sites allows brands to see if their promises live up to customer expectations. A recent survey shows only two brands hit the spot.
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Airlines have been among the most progressive of industries when it comes to embracing social media, mainly because that's the biggest venue for passengers to gripe about them. Lot more needs to be done beyond informational and reactive ways of working in social...
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Google räumt die Ergebnisseite auf und positioniert auch Adwords-Anzeigen neu. Sie sind nun weiter nach unten gewandert, so dass auf den ersten Blick...
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Treovi claims to be the world’s first 100% commission-free Web-based hotel reservation platform. Treovi is free for hotels to register and upload their inventory, while it’s also free for guests to search, find and book hotels. The company verifies and approves the entries made by the hoteliers, who are given access to an administration panel where they can complete the relevant hotel information, including hotel description, photos, and setting up room availability and rate types.
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In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys. Then you added in mystery shopping. All good sources of information about the customer experience. But that won’t suffice anymore. Today, as we know, you have to think about your online reputation and what your customers are saying about you in social media.
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The shift from desktop-only towards the use of multiple devices to access the Internet has radically changed how consumers engage with digital content and when they choose to do it. In this whitepaper Google has seen evidence that usage behavior varies by device, which in turn has made the travel-purchasing process highly complex and therefore challenging for advertisers to fully grasp and benefit from.
Download the full whitepaper at Google: https://docs.google.com/file/d/0B2-cf-mW11FXVEEzWkRqZ1RrSU0/edit?pli=1
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At the Travel Business Academy, a professional online course teaching entrepreneurs how to start a travel business, we have been researching and analyzing the in-destination mobile app travel business.This article looks at the current online booking and mobile booking landscape for the tour and activity market and shows where a large entrepreneurial opportunity lies. The PhoCuswright research report When They Get There (And Why They Go), first published in February 2011, shed a boat-load of interesting data on the tour and activity market.
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Tourism destinations are always looking for new visitors. Both online and offline. For online, what does the average DMO website visitor look like?
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Over the past 14 years, Google has set the standard for online search. The ability to access expansive amounts of information on a global scale and deliver links full of information to our fingertips was, and is, revolutionary....
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Desti joins the ranks of travel startups claiming to be on the path to "travel nirvana" with their Siri-spawned travel planning iPad app.
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Der erste Preis geht an die Tourismuszentrale Saarland für den "Mängeldetektiv", einer Fahrrad- und Wandertouren-App mit der Gäste Wegeschäden, fehlende Schilder oder sonstige
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Priceline sees its pending acquisition of Kayak as a great financial proposition in its own right, as well as a way to bring on board a stellar technical/mobile team to share expertise with Priceline's team, and the converse, as well.
The deal marks the first time that Priceline has entered the metasearch, travel planning and advertising business, all of which it has historically seen as a distraction to its core business of getting consumers to consummate bookings and transactions. Kayak will be operated as a separate brand, much in the way that the group’s Priceline.com, Booking.com, Agoda, and CarRentals.com are operated, with each unit’s management having considerable independence.
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What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data.
How much of the average DMO’s website traffic is generated by social media? Some, but not a lot. As a general statement, most social media traffic comes from four sources: Facebook, TripAdvisor, Twitter and Pinterest. Yes, there are other sources, and yes, specific DMOs may receive a disproportional amount of traffic from YouTube, but on average, your social traffic is coming from one of those four sources. On average, 2-7% of total website visits are generated directly from social media. Meaning the click came from a social post, tweet or link to your website.
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Plusieurs fuites sur internet laissent penser que Google serait sur le point de dévoiler sa propre carte de crédit physique. Ainsi, le site Androidpolice dévoile des captures d’écran de l’application Google Wallet qui explique le fonctionnement de la «Google Wallet card». D’après ces images, cette carte plastique fonctionnerait comme une carte de crédit ordinaire et serait la carte sélectionnée par défaut sur l’application Google Wallet. Elle devrait fonctionner partout où les cartes de crédit sont acceptées....
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La carte postale constitue un excellent outil de promotion de la destination et elle demeure largement utilisée par les voyageurs qui souhaitent rester en contact avec leurs proches. Elle doit toutefois se moderniser pour répondre au désir de personnalisation d’une clientèle de plus en plus branchée.
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L'omniprésence d'internet et le changement des modes de consommation imposent de plus en plus aux hôteliers de mettre à disposition dans leur établissement un accès WIFI à leurs clients. Zoover, premier site indépendant d'avis de voyageurs en Europe, a cherché à savoir si les voyageurs étaient prêts à payer pour avoir accès à internet sur leur lieu de vacances. Plus de 20.000 internautes ont voté et les résultats dressent un constat sans équivoque...
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http://www.majconsulting.ch/newsletters/DMI_Hotellerie_2012.pdf
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We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions....
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![24 heures dans l'univers économique de Google [INFOGRAPHIE] | eTourism Trends and News | Scoop.it](https://img.scoop.it/CLkHPefJ_6Rb28jJ_-ThuDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Avec plus de 100 millions de dollars générés par jour via AdWords, Google est devenu un acteur incontournable du marketing web, peu importe votre industrie.
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As travelers increasingly take their transactions online, the direct online channel has grown into the most important avenue for hoteliers to utilize to achieve the highest ROIs. This push toward digital is continuing into 2013, as hoteliers plan to allocate a large portion of their budgets toward their website in 2013, according to a HeBS Digital Industry Pulse Poll performed last month. According to the HeBS Digital Industry Pulse Poll results, hoteliers overwhelmingly chose the property website when asked which digital marketing initiatives they would most like to budget for in the coming year. Hoteliers also cast votes for initiatives such as SEM (paid search), SEO, Social Media, mobile marketing and others.
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