PEOPLE booking hotel rooms online do not like to worry about missing out on deals, so websites often promise that the rates they display will not be bettered...
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eTourism Trends and News
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Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by
Roland Schegg
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La bataille des appareils mobiles, l'internet des objets, les app stores d’entreprises et les cloud privés sont quelques unes des technologies et des tendances qui seront stratégiques pour la plupart des organisations en 2013.
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Comprehensive comparison of app usage on smartphones versus tablets by age, gender, time of day usage, category usage and engagement metrics.
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It all boils down to levels of engagement. If an app user is comfortable with features, swiftly moves across various pages and finds the layout easy to navigate, chances are they will return.
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This seems to be the year of the website redesign. So many companies and startups are relaunching brand new websites, and with good reason. Technology is changing, design trends are coming and going, how sites are used is changing, even things such as social media and community interaction are changing and shaping how websites should look and function....
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The number of people using social networking sites is vastly increasing in the present times. In the same way that social networking sites have also grown tremendously in number. Common networking sites that would always ring a bell are FaceBook and Twitter.
Another newly launched networking site which is owned and operated by Google Inc. is the Google+. It has been started only a year ago but it has already reached almost 400 million users and more than 100 million of which are active monthly.
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If you are unable to make a flight or keep a pre-paid hotel reservation, three websites offer you the chance to recoup your costs and give deal-seekers a place to find bargain.
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This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.
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Une équipe de chercheurs du MIT, de Caltech, Harvard et d'autres universités en Europe ont trouvé un moyen d'augmenter d'un facteur 10 la performance des réseaux sans fil.
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A new study shows digital media, including smartphones and Facebook, is giving teens a sense of belonging and identity. It says teens are hitting developmental milestones on the web. But is that so bad?
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Our 2012 outlook for the hotel industry entails a big shuffle in the distribution network caused by Google Hotel Finder, Increasing Cost of Distribution, ...
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Eye for Travel’s most recent Travel Consumer Report surveyed over 8,400 travel consumers from the USA, UK, Germany, France, and The Netherlands in June 2012 to find out who was using the tablets and when they were booking trips.
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Describing secret memos outlining "Project 99" and e-mails referring to "Distribution Dreamworld," lawyers for American Airlines and Sabre Holdings attacked one another during opening arguments of an antitrust trial Wednesday in state district court.
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Un hôtelier doit-il répondre à tous les commentaires qui concernent son établissement? Doit-il offrir des privilèges aux clients qui en font l’éloge? Que faire avec les attaques personnelles? Une étude de Forrester et TripAdvisor révèle que 71% des voyageurs estiment qu’il est important, de la part des hôteliers, de répondre aux avis. Cela contribue à améliorer l’image, à mousser les réservations et le chiffre d’affaires de l’entreprise. Choisir les bons mots, conserver un ton et un langage professionnels tout en évitant un discours formel, aller rapidement au but, répondre aux commentaires n’est pas une tâche anodine. Cette analyse propose quelques astuces pour s’y prendre judicieusement.
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Travel companies now have a lot more things to worry about. Tackling only their direct competitors isn't enough any more. The threat from indirect competition is extremely high. And this is evident from the work by non-travel companies like Apple (primarily a digital electronics company) and Google (primarily a search engine company) in travel industry. For Apple, it started with their Siri product, they have merely penetrated into travel industry.
In July 2012, Google launched what we call a "masterpiece" - Google Now! It's a super intelligent personal assistant for Google's Android. Google Now performs actions that are similar to what Siri does, but Google Now is significantly superior in terms of use cases handled and the functionalities supported. In our view, Google Now and Apple's Siri cannot be compared at all.
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Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
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It hasn’t always been easy but today KLM is more ambitious than ever in its drive to become a mobile first company.
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Marketers love exclaiming “SEO is dead!” and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search. The ongoing Google Panda updates (Panda 3.9 just launched) have made many hotel websites with thin content obsolete and have raised the bar for hotel websites, demanding not only unique and engaging copy. The Google Venice update had a heavy impact on the localization of search. In summary, it means that Google will try its best to serve you localized results based on your location, whether or not your search query is geo-targeted – you could type in ‘hotel’ and Google bases search results off of your location....
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Les rencontres etourisme (#et8 pour les intimes) sont les rendez-vous incontournables des tendances dans l'etourisme.
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La bataille des appareils mobiles, l'internet des objets, les app stores d’entreprises et les cloud privés sont quelques unes des technologies et des tendances qui seront stratégiques pour la plupart des organisations en 2013.
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Genau diesem Thema hat sich Snowbon, der diesjährige Gewinner des VIR Sprungbretts, verschrieben. Noch in der Testphase wird gerade ein System entwickelt, um Skipässe digital vertreiben zu können. Über diese Lösung lassen sich ganz neue Vertriebskanäle für Skipässe aufstellen und auch für Veranstalter bzw. Reseller ergeben sich neue Möglichkeiten, Skipässe als Teilleistung eines Pakets zu verk
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Hotel GMs are finding themselves in somewhat of a conundrum when it comes to responding to online guest feedback.
Most experts suggest responding to every review—whether positive or negative—to show commitment to customers. “I think hotels should be responding to all negative reviews and all positive reviews, as long as there is a way to personalize the response,” suggested Michelle Wohl, VP of marketing for Revinate, a software platform that helps hotels and restaurants manage their online reputation.
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Expect a Year of Flash Sales and Price Wars in Hotels. Catch on to the price and rate erosion effect of private sales and group buying power websites.
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Offline travel agents are bouncing back because web is bewildering [says travel agent group] | Tnooz![Offline travel agents are bouncing back because web is bewildering [says travel agent group] | Tnooz | eTourism Trends and News | Scoop.it](https://img.scoop.it/57lRVMU0JdMtFdqD3c_VXjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The travel agent group has released the findings of its 2012 Consumer Travel Trends Survey, after talking to just over 2,000 Brits about their travel booking habits. The study was carried out online by Arkenford.
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Gain more insight in top hotel channel management solutions.
New channel management solutions seem to arrive on a weekly basis. And each system seems to come with a yet lower price. While many of these tools may seem incredibly cheap, most of them are performing far below hotel marketers expectations. Here is what to look for.
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