In 2012, education startups attracted millions of students—and a surge of interest from universities and the media—by offering massive open online courses, or MOOCs. Now some core features of these wildly popular courses are being dissected, enabling the course providers to do some learning of their own. As these companies analyze user data and experiment with different features, they are exploring how to customize students’ learning experiences, and they are amassing a stock of pedagogical tricks to help more students finish their courses.
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MOOCs are an interesting experiment, but the data so far shows that folks don't learn from them the same way folks learn in traditional classrooms. There is much heat and little light.