It’s baaa-aaack.
“No one cares about traffic anymore,” says Stacey Ferguson, founder of the social media community and conference Blogalicious. “Everything is so divided up — you’ve got your blog, then Facebook, Instagram, Pinterest.”
What matters instead is influence, and one way to build it is by guiding audiences through the chaos of so much content. Today’s there’s no better way to do that – and demonstrate influence — than producing an email people will actually open.
Si l'email reste le meilleur levier marketing pour des actions de communications commerciales, il est aussi un un poison dans la communication interne. Un service comme Slack rend un véritable service en déportant les communications e-mails vers un principe de conversation par chat.