Email Marketing
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Email Marketing
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Rescooped by Brunofridl from SoShake
February 11, 2016 2:33 AM
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Slack va-t-il (enfin) remplacer l'e-mail en entreprise ?

Slack va-t-il (enfin) remplacer l'e-mail en entreprise ? | Email Marketing | Scoop.it
“Cette plateforme permet de collaborer efficacement et de réduire l'usage des e-mails internes. Une nouvelle qui réjouira nombre de salariés.”
Brunofridl's insight:

Si l'email reste le meilleur levier marketing pour des actions de communications commerciales, il est aussi un un poison dans la communication interne. Un service comme Slack rend un véritable service en déportant les communications e-mails vers un principe de conversation par chat.

Brunofridl's curator insight, February 11, 2016 2:33 AM

Si l'email reste le meilleur levier marketing pour des actions de communications commerciales, il est aussi un un poison dans la communication interne. Un service comme Slack rend un véritable service en déportant les communications e-mails vers un principe de conversation par chat.

Scooped by Brunofridl
January 26, 2016 10:56 AM
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Tomorrow…The Next Evolution in Email Marketing | Drip

Tomorrow…The Next Evolution in Email Marketing | Drip | Email Marketing | Scoop.it

Marketing automation is the future of email marketing. That used to be debatable…I think at this point the debate is over.

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Scooped by Brunofridl
January 21, 2016 2:13 AM
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Reelevant, nouvelle solution d'email intelligence : interview de Vincent Martinet

Reelevant, nouvelle solution d'email intelligence : interview de Vincent Martinet | Email Marketing | Scoop.it
C’est fin septembre début octobre que j’ai pour la première fois entendu parler de Reelevant. Vincent Martinet, CEO de Kiwup, déjà créateur de Simple Mail et de Stamplia remet le couvert en nous proposant un tout nouvel outil pour améliorer la pertinence de nos campagnes marketing, et en particulier de nos emailing. Alors que le ...
Brunofridl's insight:

J'ai presque envie de dire ... Enfin de l'innovation en email marketing 

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Scooped by Brunofridl
January 18, 2016 12:55 PM
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30 Phrases That Kill an Introductory Sales Email

30 Phrases That Kill an Introductory Sales Email | Email Marketing | Scoop.it
"Trust me," I "can guarantee" you won't want to use any of these cringeworthy phrases in your sales emails.
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Scooped by Brunofridl
January 12, 2016 9:09 AM
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Bilan de l’email marketing en 2015 [infographie]

L'email marketing renait de ses cendres. Les budgets sont revus à la hausse, et les entreprises sont plus intelligentes dans la gestion des campagnes.
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Scooped by Brunofridl
January 4, 2016 6:34 AM
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A/B testing cold emails (without a statistically-significant sample size)

A/B testing cold emails (without a statistically-significant sample size) | Email Marketing | Scoop.it
Here's a simple strategy to A/B test your cold emails if you don't have enough data to achieve statistical significance.
Brunofridl's insight:

Une tendance de fond qui touche l'email marketing. Et qui va de pair avec le social selling.

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Scooped by Brunofridl
December 12, 2015 4:15 AM
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3 innovations bluffantes pour booster vos KPI

3 innovations bluffantes pour booster vos KPI | Email Marketing | Scoop.it
Depuis deux ans, l'email vit une révolution technologique. Désormais dynamique et interconnecté, il jouit d'un regain d'intérêt auprès des acteurs du web. Retour d'expériences sur 3 applications qui ont boosté ses performances.
Brunofridl's insight:

L'email, un Media qui reprend son leadership dans la strategie des ecommerçants

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Scooped by Brunofridl
December 1, 2015 4:42 PM
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Think Email Is Dying? Get Real. You Just Need a Better Strategy.

Think Email Is Dying? Get Real. You Just Need a Better Strategy. | Email Marketing | Scoop.it
New data shows we just might be addicted to email. Marketing professionals should take notice.
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Scooped by Brunofridl
November 30, 2015 12:10 PM
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Quelle est votre stratégie emails en prospection ?

Quelle est votre stratégie emails en prospection ? | Email Marketing | Scoop.it
How do you turn a "no" into a "yes" when emailing high-profile people? Try the follow-up email sequence that helped me get a 70% response rate from Silicon Valley executives.
Brunofridl's insight:

Un email n'est pas suffisant. Mettez en place une stratégie d'emails avec des follow-up pour l'engagement.
En fait, c'est simple : pensez conversations, pas ventes !

C'est quoi votre stratégie de contact par email ?

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Scooped by Brunofridl
November 23, 2015 8:25 AM
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The Triumphant Return of the Email Newsletter

The Triumphant Return of the Email Newsletter | Email Marketing | Scoop.it
It’s baaa-aaack.

“No one cares about traffic anymore,” says Stacey Ferguson, founder of the social media community and conference Blogalicious. “Everything is so divided up — you’ve got your blog, then Facebook, Instagram, Pinterest.”

What matters instead is influence, and one way to build it is by guiding audiences through the chaos of so much content. Today’s there’s no better way to do that – and demonstrate influence — than producing an email people will actually open.

Brunofridl's insight:

L'email, un vieux produit qui revient au gout du jour. Le seul moyen d'etre proche de sa communauté ?

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Scooped by Brunofridl
November 13, 2015 12:28 PM
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7 Little Known Techniques in the NEW Email Marketing

7 Little Known Techniques in the NEW Email Marketing | Email Marketing | Scoop.it
I’ve generated millions of revenue dollars through email marketing, helped dozens of startups get positive ROI on their email campaigns, given lots of talks about email... and made a lot of dumb mistakes. Today I’m…
Brunofridl's insight:

Wow super interessante retour d'experience sur les techniques email. 

Pensez que "No personalization is the new personalization" et "NO cta / soft sell / zero sell" sont des techniques plutot à contre courant. 


Un article à lire et des choses à tester. 

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Scooped by trend-e
October 20, 2015 7:22 AM
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How to Boost Email Marketing ROI? Put Your Customer Data to Work

How to Boost Email Marketing ROI? Put Your Customer Data to Work | Email Marketing | Scoop.it
The industry has reached an inflection point where marketers need to know how to take action on their data and understand the technologies available to help them better facilitate driving results from company data.
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Scooped by Brunofridl
September 26, 2015 3:05 AM
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7 examples of exceptional curated emails [& how to create your own] | Scoop.it Blog

7 examples of exceptional curated emails [& how to create your own] | Scoop.it Blog | Email Marketing | Scoop.it
Want to try one of the best marketing time savers? This post will show you how easy it is to create exceptional curated emails. And how many first-rate marketers are doing it.
Brunofridl's insight:
Ce qui intéressant dans cet article, c'est de voir que des sommités du digital, des experts reconnus - et avérés, pas des experts bullshit - font de la curation et l'exploitent en e-mail marketing.
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Scooped by Brunofridl
February 6, 2016 12:32 PM
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Combine Email and Social for True Engagement - Jeffbullas's Blog

Combine Email and Social for True Engagement - Jeffbullas's Blog | Email Marketing | Scoop.it
In today’s highly-connected world, effective marketing is no longer about broadcasting content and promotions.
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Scooped by Brunofridl
January 23, 2016 10:21 AM
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Why the Rebirth of Email Is Coming in 2016

Why the Rebirth of Email Is Coming in 2016 | Email Marketing | Scoop.it
Brands are returning to email marketing to find that it has powerful new capabilities, broader integration, and fresh talent.
Brunofridl's insight:

Prediction #1:

We’ll see many more positive media stories about email marketing than negative in 2016.


Prediction #2:

The majority of email opens will occur on mobile devices in 2016.


Prediction #3: 

The majority of brands will use responsive design for their marketing emails in 2016


Prediction #4:

Another major ESP will be acquired in 2016 by a software titan.


Prediction #5:

The first brands will offer checkout experiences that are fully contained within emails in 2016.

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Scooped by Brunofridl
January 19, 2016 7:33 AM
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Bilan de l’email marketing en 2015 [infographie]

L'email marketing renait de ses cendres. Les budgets sont revus à la hausse, et les entreprises sont plus intelligentes dans la gestion des campagnes.
Brunofridl's insight:
L'email, un Media conversationnel qui (re)devient pertinent et efficace versus les réseaux sociaux. Devant le bruit incessant des milliards de contenus publiés sur les réseaux, avec une journée qui reste bloquée à 24h, l'email marketing permet une meilleure maîtrise de son Reach. On en parle ensemble ?
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Scooped by Brunofridl
January 16, 2016 4:09 AM
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Newsletter : Et si vous optiez pour une nouvelle approche ?

Newsletter : Et si vous optiez pour une nouvelle approche ? | Email Marketing | Scoop.it
Combien de newsletters attendez-vous de recevoir avec impatience ? Dix, cinq, trois, une ou zéro ? Parlons de votre newsletter. Vos abonnés sont-ils pressés de la recevoir ?
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Scooped by Brunofridl
January 12, 2016 2:08 AM
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The Ingenious Email System That Helps Tim Ferriss Achieve Max Productivity

The Ingenious Email System That Helps Tim Ferriss Achieve Max Productivity | Email Marketing | Scoop.it
Learn how entrepreneur Tim Ferriss tames his inbox with a simple email batching system.
Brunofridl's insight:

Planifier des rendez-vous de consultation de sa messagerie pour ne plus subir sa messagerie. A tester !

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Scooped by Brunofridl
December 14, 2015 11:02 AM
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The ultimate mobile email statistics overview

The ultimate mobile email statistics overview | Email Marketing | Scoop.it
All numbers and data on the popularity of mobile email, mobile email reading, devices vs desktop and mobile email usage.
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Scooped by Brunofridl
December 2, 2015 1:51 AM
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Voir l'email comme un [nouveau] média de conversation

Voir l'email comme un [nouveau] média de conversation | Email Marketing | Scoop.it
The end of the month isn't just for closing emails.

It’s a unique time for sales reps because some have already hit their quota, while others are still coming across the “finish line” so to speak. For some reps, the final few days of every month are spent reaching out to new buyers and following up with prospects in their pipeline in hopes of closing a few more deals before the clock strikes midnight.

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Scooped by Brunofridl
December 1, 2015 2:12 AM
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Des modeles d'email de suivi commercial

Des modeles d'email de suivi commercial | Email Marketing | Scoop.it
Convert prospects into customers with these 16 sales follow up email templates.
Brunofridl's insight:

Toujours dans une strategie de follow up via email, ces modèles peuvent vous servir à engager une conversation.

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Scooped by Brunofridl
November 28, 2015 4:39 AM
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Emailing B2B : Pensez Mobile !

Emailing B2B : Pensez Mobile ! | Email Marketing | Scoop.it
Selon l'étude 2015 de la SNCD, 56% des professionnels B2B déclarent utiliser leur téléphone pour consulter leur messagerie. Quelles sont les techniques qui permettent de rendre vos emailings B2B clairement lisibles sur mobiles ?
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Scooped by Brunofridl
November 13, 2015 5:17 PM
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Email marketing best practices: how to boost click-through rates by 800% | Scoop.it Blog

Email marketing best practices: how to boost click-through rates by 800% | Scoop.it Blog | Email Marketing | Scoop.it
Our open rates were above average but our click-through rates were appalling. So, I set out to make a list of email marketing best practices to follow in the future.
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Scooped by Brunofridl
November 5, 2015 1:05 AM
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Email Marketing ROI calculator

Calculate your email marketing ROI. Email marketing is famous for it's high Return On Investment. Calculate yours now with our easy calculator.
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Scooped by trend-e
October 20, 2015 7:02 AM
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Perfect Your Email Marketing in 8 Steps | Ian Mills

Email marketing has somewhat fallen out of favor over the past few years, with it's younger, trendier cousin social media growing in popularity. Yet time and again studies prove that reaching your audience via their inbox is still one of the most powerful and cost-effective methods of driving conversions.
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