Email Marketing

Tri automatique des messages et création d’objets e-mails dynamiques : la boîte de réception Gmail a mis en place de nouvelles fonctionnalités qui vont nécessairement avoir un impact sur la réception...

Email Marketing - On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic.

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.

WIth our new "Discover Similar Subscribers" feature, we've made it easy for small businesses to use big data.

Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

Email Marketing - Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by ...

Mobile devices are convenient, portable and have many advantages for consumers over desktop computers. However, email campaigns are opened far less often on mobile devices compared to desktops.

Low clickthrough rate in your email marketing campaigns? Here are 5 simple ways you can implement better calls to action to improve your performance

Email Marketing - Nearly a quarter (23%) of consumers say they spend less time viewing promotional messages since the rollout of Gmail's new Tabs feature, which automatically filters inbox messages for US users.

List segmentation was once a power feature used only by our most advanced customers, but today, a quarter of MailChimp customers use segmentation to divide

MailerMailer's new Marketing Metrics Report provides you with the latest industry benchmarks and email trends. Read the introduction to our email marketing metrics here.

Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

Customer Behavior - Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.

L'e-mail est toujours un outil incontournable des stratégies e-marketing. La délivrabilité, la complémentarité avec les réseaux sociaux, le respect des consommateurs, la personnalisation des messages,...

Regardless of how spam is technically defined, we can probably agree it's unwanted email, and we don't like it. (Unless you send spam, and then you can go TOS

After running a myriad of test for the best practices of designing your opt-in email popup for newsletters, we give a complete rundown!