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Scoop.it!
Le marketing sur les réseaux sociaux est, sans aucun doute, un nouveau "must". 
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Vous connaissiez All My Plus ou Circle Count. Un autre service vaut le coup d’être testé : il s’agit de GPlusData, un outil d’analyse proposé par Mediabistro.
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3 Creative Ways to Get More Email Opt-Ins - Email Marketing
Brunofridl's insight:
Interessante pistes à suivre
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Les e-commerçants voyaient dans cet outil l'opportunité de collecter des emails en supprimant la friction que représente le clic sur l'annonce. Mais qu'en est-il vraiment ?
Brunofridl's insight:
Pour l'avoir testé comme consommateur en m'inscrivant avec des adresses identifiées pour le suivi, je n'ai toujours rien reçu. ZERO email, ni accueil, ni newsletter. Rien, nada.
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Selon une étude du SNCD*, plus de 8 messages commerciaux ont été envoyés par jour et par internaute en 2012.
Brunofridl's insight:
oui l'email marketing devient un art pour arriver à destination
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What is a must-have when it comes to designing mobile-friendly emails? Let's get touchy:
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Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
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Brunofridl's insight:
hyperconnectés, multi-email, mobile et tablette, ecommerce, et énervement
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The topic of email marketing often gets buried beneath the headlines for other, “sexier” marketing platforms.
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Le nouveau responsable de la structure "Data&Marketing" du groupe CCM Benchmark explique comment son offre va s'inscrire dans un marché bipolarisé entre OPS et data.
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Email Marketing - Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.
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Email Reengagement: Is it Time to Say Goodbye? - 09/25/2013
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Use these tips and follow best practices to avoid spam filters and allow you to enjoy the high return on investment that email marketing can deliver.
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“Check out these 10 examples of top-notch email marketing.”Excerpt...But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you either need to be subscribed to an email list or stumble on a roundup kinda like this one to find great examples of emails. And even if you're subscribed to good emails, you're often getting bombarded day after day by them, so it's hard to notice the gems. Because of the difficulty to find good examples on email, we decided to do the scouring for you. What we found were 10 examples of effective email marketing. Read on to find out which emails we chose and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us! ___________________________________► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program.-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via Joemktg
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Are you one of the 82% of marketers worried about how many people you're reaching? Now's a great time to start an email campaign.
Brunofridl's insight:
L'email, toujours en forme comme levier marketing
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![Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data] | Email Marketing | Scoop.it](https://img.scoop.it/2Q-sSrS2ROmaBR6xraM_nDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn the 10 major components of developing buyer personas for your business so you can segment your email marketing.
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The social tracking firm ShareThis says people are sharing almost as much content on Pinterest as they do via e-mail. How will this affect advertisers?
Brunofridl's insight:
Interessante cette news ! Donc l'email était (est encore) un média de partage !
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Brands that lack a mobile email strategy are already behind the curve. Heres how to get started and get ahead.
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Brunofridl's insight:
Oula ça va faire mal ça aussi Vu le nombre de marchands qui ne nettoie jamais leur base !
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L'e-mail reste encore aujourd'hui la meilleure façon d'envoyer un message à un agriculteur, comme le montre l'enquête BVA-TIC Agri sur l'équipement et les usages des agriculteurs sur internet.
Brunofridl's insight:
Même pour les agriculteurs, l'email est utile
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Brunofridl's insight:
Toujours rester positif face à une desinscription. Ce n'est pas une rupture définitive. Il y a toujours une raison à cet acte. Qu'il soit du à l'émetteur (trop de pression commerciale, contenu non pertinent, ...) ou au consommateur (besoin comblé, achat réalisé, changement de centre d'interet,...)
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The topic of email marketing often gets buried beneath the headlines for other, “sexier” marketing platforms.
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Email Reengagement: Is it Time to Say Goodbye? - 09/25/2013
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Email Marketing - Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.
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Et oui, l'email est le meilleur levier marketing.