Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What's in store for the future of email marketing?
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Le meilleur entonnoir de conversion du moment ?L’e-mail marketing! Les chiffres le prouvent et en bonus: une expérience utilisateur soignée. 
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As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.
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As with many things in digital, there's always someone proclaiming the imminent death of email.
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From
litmus
It takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement and optimize your client's emails.
Brunofridl's insight:
Excellent retour d'expérience avec LA bonne question à se poser à chaque campagne email : qu'est ce que j'attends de mon client/abonné ? "think about your ‘ask’ and the investment required by the recipient in time or effort to complete your ask."
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Opening your sales email with "Hi, I'm a salesperson" prompts your prospect to delete. Get 18 creative opening lines that keep buyers reading.
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Time and time again I’ve told you that email marketing is 40% more effective than any other form of online marketing. But that doesn’t mean that you can just send out emails and people will buy. Th…
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Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Brunofridl's insight:
For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
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From
litmus
Analysis of 13 billion email opens, including an in-depth look at mobile, webmail, and desktop opens in 2015 [Infographic].
Brunofridl's insight:
And the winner is "Apple" !
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Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill - and what makes an email likely to get a response is hard to determine.
Brunofridl's insight:
Avec des datas, vous pouvez tout analyser. Ces informations sont tres interessantes.
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Growing your subscriber list is great and all, but make sure you're maximizing your ROI.
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Given the power of email marketing and automation, there are a ton of strategies you can tap. Here are 9 types of email for effective lead nurturing you can analyze and implement if they're a fit for your strategy.
Brunofridl's insight:
Quel contenu proposez vous à votre audience pour la nourrir, l'engager, la fidéliser ?
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Getting started with email marketing: this is the first in a 5-part series in which we’ll examine the power of email marketing and step through a process for achieving “SPEED” email.
Brunofridl's insight:
ROI : $28.5 for every $1 spent on email marketing ! Combien avec les réseaux sociaux ?
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Here are 7 real-world drip campaign examples that show how other sales teams are using automated email to get in front of prospects and close more deals.
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Sign it Right: Tips to Create an Effective Email Signature - GetResponse Blog - Email Marketing Tips
Is your email signature helping your business or hurting it? Make sure you're signing your emails right with our 7 point checklist.
Brunofridl's insight:
Votre signature email merite votre attention !
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![The Optimal Email Writing Technique for More Responses, Based On 40 Million Emails [Infographic] | Email Marketing | Scoop.it](https://img.scoop.it/JiHJv1mcIL5mePUbxNnUijl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In emails, should you wax poetical or stick to the facts? This study of more than 40 million emails reveals the answer.
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Ever asked yourself what type of automated emails you should send? Check out this post where we tackle which ones to send and why.
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![Sales Email Template: How to Write Emails People Want to Respond To [SlideShare] | Email Marketing | Scoop.it](https://img.scoop.it/FmCDapYg6vB4E5-g0012aTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This post will teach you the ideal way to develop sales emails that your prospects will actually read.
Brunofridl's insight:
Intéressante présentation. D'excellents conseils pour être plus performant dans sa prospection commerciale via e-mail (cold email) Une réflexion à transposer sur les réseaux sociaux, particulièrement sur LinkedIn quand vous prenez contact avec quelqu'un que vous ne connaissez pas (Social Selling)
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Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Brunofridl's insight:
Alors, c'est qui le meilleur levier marketing ! For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
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These sales email templates will get you responses. Really.
Brunofridl's insight:
L'email marketing, meilleur levier marketing. Et le cold email qui devient un levier BtoB essentiel
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“Learn how to craft emails your prospects will actually read.”
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As part of the research that went into his 2012 bestseller To Sell Is Human, author and speaker Daniel Pink surveyed people on the first words that came to mind when they heard “sales” or “selling.” Among the 25 most frequently used adjectives or interjections were words like “pushy,” “sleazy,” “manipulative,” “annoying,” “ugh,” and “yuck.” (I could go on, but you get the idea.) This research validates some of the experiences many people have with salesmen.
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Your email marketing strategy faces some tough challenges. According to the Radicati Group’s comprehensive study, the av…
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So how do you build a valuable email list? First it has to be useful. Useful works both ways. You use email marketing to nurture leads and increase sales. Your readers use the content you deliver to learn, grow, and improve their lives in one way or another.
Brunofridl's insight:
Quelle valeur proposez vous à votre audience pour obtenir son adresse email ?
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