The best bet is for CIOs to up their game, work through relationship hurdles with the CMO, and ultimately take charge of the business technology agenda.
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Scooped by
Brian Fanzo
onto Digital Leadership & C- Suite October 17, 2014 12:29 PM
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If CIO and CMO can't play nice then it's time to move on... either hire a CDO or hire a new CIO that has the skill sets to drive collaboration and innovation!