Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered?
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Scooped by
Brian Fanzo
onto Digital Leadership & C- Suite August 26, 2014 4:26 PM
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It Isn’t So Much Social Media, But Just Good Business
And in case you forgot, it costs about 6x more to acquire a new customer than it does to retain those you have. So if nothing else, a great reason to be on top of your social channels is that keeping those customers is just far too important to the bottom line.
But there are many more reasons too, with adoption of Social not even near its peak, the continued evolution of customers and brands connecting on line will only get bigger and companies simply cannot risk ignoring anyone for losing business is only part of the problem as negative word of mouth can be equally as dangerous.