Research continues to show that one of the single most important activities that senior leaders can engage in — to drive real change and realize results with digital and social business — is to lead from the front. Of course, this shouldn’t come as a surprise to most business leaders. Yet we find it still needs to be emphasized, despite the growing shift away from hierarchies and towards communities to get work done in new and better ways. In fact, the value of executive leadership for digital/social has been confirmed again just recently by the Community Roundtable’s excellent 2014 report (slide 15).
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Today’s CIO is living in an age of unprecedented change, but that also means there’s tremendous opportunity as well Unfortunately, IT leaders are sometimes unwilling to be as revolutionary as required by the times.