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Scoop.it!
Content - Do you know the location and status of all your visual content? These tips can help you keep your visual asset management from becoming a logistical nightmare. 
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MarketingProfs.com (subscription) Seven Content Marketing Tips for Media Pickup and Massive Exposure MarketingProfs.com (subscription) Content marketing can be a great way to gain exposure for your company, but getting the media to care about your...
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good ideas for content marketers
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Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
This is a nice breakdown of metrics and technologies that can be used to get those metrics. Worth a look.
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Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
What you think isn't always right...learn
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You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.
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The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Targeting younger customers, Instagram can help.
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Even if your valuable content solves your readers problems it may not get shared.
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With NewsCred’s 2014 Content Marketing Summit happening this week, we wanted to give you a chance to get to know two of the excellent expert speakers who will be sharing their insights into this complex, exciting, and ever-evolving industry.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Some nice thoughts on content marketing.
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Leader of Reputation Management ICMediaDirect.com Defines Content Marketing Marketwired (press release) But as the technological shift weakens old marketing models, it also has created an effective and potentially even more powerful tool for...
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good information to help you determine what you are doing.
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Now is the time to start building your presence on Google+. While everyone is wondering why Google doesn't stop pushing the Plus, you can make a grab that'll pay off big down the road.
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Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ...
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
A great story teller shares how he does it.
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In a world where intriguing visual content reigns supreme on sites like Facebook, Pinterest, Tumblr, and Instagram, it’s time to let boring old infographics go, go, go. Even though companies across… Via Stefano Principato
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Some simple tools and ideas to enhance the visualness of your content marketing. Is "visualness" a word? Mmmm.
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Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
No marketing tactic is an island on its own.
Andrew Federici's curator insight,
September 10, 2014 8:58 PM
Some good points here about how to optimize your inbound strategy. #2 is promoting content, which lets you target prospects at various stages of the buying cycle. Curation tools like Scoop.it can help you do just that--publish great content to attract more leads. To learn more explore Enterprise.scoop.it. |
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Creating powerful content that grows your business can be a discouraging process.
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![The Good and Bad of Social Media Marketing [INFOGRAPHIC] | Content Marketing | Scoop.it](https://img.scoop.it/FHKwKpjphW9gbpozsDzF1Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.
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A diverse content marketing strategy is a must for any modern day marketer.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
This provides some strategic steps to take when developing an ebook. More to than just his but a quick read.
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Organizations of all sizes depend on content marketing to build awareness, increase web traffic, generate leads, and ultimately grow their businesses. Some do it well, some do it poorly, and even sti… Via Stefano Principato
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good way to think about content marketing. This hits on more than just creating content, but the operation behind it.
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By Hana Abaza Good content attracts visitors, but great content hooks people for life. Good content attracts visitors, but great content hooks people for life.
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The Rise and Fall of the Upworthy Viral Content Machine #infographic #Marketing (The Rise and Fall of the Upworthy Viral Content Machine #infographic #Marketing http://t.co/nDemvUcI7v)...
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In discussing IBM’s Rethink Business campaign, Michelle Killebrew shares how she energized her B2B content marketing by learning from B2C techniques. (RT @shellkillebrew: Thanks!
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
I've always been a proponent of looking outside of your industry and to B2C because there is a lot to learn there.
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The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media. Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen. Via Brian Yanish - MarketingHits.com
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
The only problem with this is that mobile users tend to be cleaning out their inbox and or content they are being pushed, not really reading.
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Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform. Via Brian Yanish - MarketingHits.com
ContentMarketingNews's curator insight,
September 14, 2014 11:00 PM
www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ; 
Benjamin Labarthe-Piol's curator insight,
September 15, 2014 3:29 AM
A very good and useful YouTube marketing guide 
Michelle Gilstrap's curator insight,
September 15, 2014 11:34 AM
This is a good article for all of us. Video is the new content that we all should be using.
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Digest... Content marketing may be a bigger industry than social media marketing, but the software portion of the industry may always be smaller. Even if content is the parent of social media, there is a lot less money to collectively be made in content marketing software than there is in social media software.
Today’s content marketing software is good. Better than it should be at this stage, really. But does a medium-sized business or small business need a software license to help them curate, create, manage, and measure content marketing? Multiple vendors at Content Marketing World 2014 take the “our solution is way better than Excel” approach to pitching their calendaring solution, or similar. And while it may be accurate that Excel is an unlikely candidate for the Beloved Software Hall of Fame, it is also true that every business already has it, has already paid for it, and already knows how to use it.
You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Joemktg
Joemktg's curator insight,
September 14, 2014 9:05 PM
Content marketing software comes after MAP, analytics, social media management. Why? Because you always have Excel.
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New York Daily News
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Think outside the box
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Free Special Report: How to Build Your Business and Showcase Your Expertise Through Content #content #marketing http://t.co/wlxcPvSdbS
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
If you are just starting in content marketing, a book like this can be a great primer.
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Some good ideas for those moving into content marketing.