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From
linkis
“There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail. | Good Marketing”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good article that anyone in content marketing should read. As I've always said you have to get to sales leads with content or you are just taking up space with your content.
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Scoop.it!
“Getting the attention of sports fans isn’t simple – and keeping it is even harder. Scribble Live asked experts from the digital arms of ESPN, Sports Illustrated, CNN, Reuters, and more to share…”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice advice from the sports world.
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“A shrewd partnership is often the fastest way to build an audience large enough to sustain your business.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Something many people don't think about when going into a marketing partnership are listed here, but more importantly the article mentions coming to an agreement on who is doing what. This is very important to make a partnership work. I would emphasize that the agreement should also list expectations around timing, channels, anddefining content types.
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“The growth in high-deductible insurance plans, accepted by consumers either by choice or employer requirement, is contributing to more Americans absorbing more out-of-pocket medical costs, according to several national studies.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Interest-free Interests-Me is a something we've embraced at ClearChoice in working with Credit Unions. I love this example of interest-free because it helps those that want to pay but need to spread out those payments; and your health is something that you shouldn't have to pay interest on.
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“This quote by Marshall McLuhan probably sums everything up about content marketing.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good information to put in front of a content marketer or someone helping you develop content as a guide as they develop it.
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“The list of technologies that aid some part of the content marketing process continues to grow. Check out our strategic map to see how they fit in the process.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
This frame-work is a great tool. Having worked in some session with Robert, you won't find a better resource.
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“How to Fuel Sales with Curated Social Content by Douglas Karr on Marketing Technology”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice article. While it centers on consumer oriented content there's no reason a B2B company could not leverage user generated content as they recommend with some modification.
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“If your content marketing isn't working, ask yourself why and then make small improvements to make a big impact over time, says columnist Quinn Whissen.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
NIce article on Content Marketing which speaks to just getting it done, one step at a time. Something many of us forget when we focus so much on attaining the goal.
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“The Kardashian Method of Content Marketing will teach you how to craft the kind of irresistible content that leaves your readers wanting more every time.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
A good analogy for developing content that keeps people coming back.
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From
www
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. Via Joemktg
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good information worth having when the time comes to be more sophisticated with your email.
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“A new report found that by 2017, marketing and advertising professionals expect their content marketing budgets to grow by 59 percent.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Interesting bit of information explaining where they budget will be going.
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“Learn about six visual content mistakes people make on social media -- and, more importantly, how to fix them.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good advice on the value of images in your content marketing.
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![The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC] | Content Marketing | Scoop.it](https://img.scoop.it/mBMjLqK8rCtO2qVOn_IZVTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
“As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Understanding how your audience reads helps determine how, when and what you decide to create with your content marketing. This is a good article to gain that understanding.
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“Twitter marketing can be a powerhouse for your content strategy, helping with everything from idea creation to promotion. And this guide covers it all.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice article on ways to use Twitter to draw in audience and more.
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“Not all of our readers may know that in November 2014 our team successfully launched Serpstat – a free keyword search suggestions service for the international market. In its essence, Serpstat – is a one-page tool.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice case study on content marketing as well as a tool.
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“Are you thinking about getting more leads with Content Marketing? You should! Take a look below for more insight into how to start with Content Marketing Strategy.Content Marketing Strategy Checklist1.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Simple and straightforward list of to do's when content marketing.
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“Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good article on what's coming; some are obvious but others are not. A good read.
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“Content marketing has shown that it’s here to stay. With brands and their agencies taking an increasingly content-centric mindset into their innermost strategic planning considerations, content has…”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
This article provides something that marketers all need to think about; nothing stays the same in marketing. The channels change, the technology and how people engage with it. Content marketing will change but so will many areas of marketing and that's why it's so important to contemplate what is coming.
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“A new documentary by the Content Marketing Institute explores the evolution of content marketing through the eyes of the world’s biggest leading brands and marketing influencers.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
I love this content idea - a film about the history of content marketing. But what I love even more is that they are having a VIP premier at their conference. The landing page has a form on it which encourages you to attend; BUT you are not guaranteed a place at the premier. This helps them build their list of attendees and gets people excited. Knowing Joe and Robert I'm sure it will be a great time.
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“As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want the”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice article on making sure your employees understand the purpose of your company to drive storytelling.
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“You may have heard us using the term content marketing more and more lately and be wondering what it the hell it actually means? Content marketing is the process of creating and curating relevant a...”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Worth a look and a good handout for management when discussing content marketing.
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From
buzzsumo
“LinkedIn has become the heavyweight B2B content marketing platform. The platform’s acquisition of Slideshare and the development of its Pulse platform for long form content, shows it is taking content marketing seriously.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Great information of when and with what type of information to post on LinkedIn if you are a B2B marketer.
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“Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from "Creative Excellence" to "Content Excellence". The rise of social media networks has driven this change.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice article on the basics. I'm reading anything different here than what other companies have surmmized but Coke tends to implement well so keep a watchful eye out for them.
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“Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Video is mainstreaming for business and is something worth taking a look at. But I'd caution to move in a different direction than the typical webinar recording.
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“HubSpot and Smart Insights summarise data from over 700 marketers across Europe to set a benchmark on how competitive Content Marketing has become.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Worth a look.
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