Content Marketing

Can Shakespeare help us with content marketing? Here are four of the Bard's tips for writing for multiple products, solutions, and personas.

Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…

Are you a content marketer or pusher? Here's the next evolution of content marketing.

For most marketers, social media and content marketing are underperforming despite the hype. Here's a clear-eyed looked at how social and content efforts have gone awry.

According to the Content Marketing Institute's latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 pe

Learn how to design remarketing campaigns that help you recapture your audience.

Content marketers without large established audiences who don’t see the writing on the wall are at risk of wasting a lot of money by creating copious amounts of content and publishing it to a nonexistent audience.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...

The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.

Almost anyone can participate in content marketing however to be successful you need to engage your audience and ensure your message is heard and understood (How to Ensure Your Message Is Heard http://t.co/VsxJggfIVT)...

From wearables to voice recognition, Pam Didner examines the ways in which technology will change content marketing

Content marketing is nothing new, people have been content marketing since the dawn of time. If you think about it, content marketing is simply telling stories and

Is the "best practice" of gating content best for conversions? Experts share their stance – and surprising results from their gated content campaigns.

All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.

CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.

Business 2 Community
10 Content Marketing Lessons From The World's Fastest Growing Websites
Business 2 Community
Below is the one that won the popularity contest.

Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.