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Scoop.it!
Will content marketing be impacted by the death of Google Authorship? Webpresence looks at what content marketers and influencers can do to be more visible. 
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Scoop.it!
Because content creation is a newfound skill for many firms, confidence in the programs and their related key performance indicators (KPIs) is rare. In addition, an overreliance on lead generation as the main KPI for business-to-business (B2B) content marketing efforts has minimized appreciation for more intangible benefits, like thought leadership and brand awareness. Indeed, a true report card for a B2B content marketer must assign value to both tangibles and intangibles—or risk giving too much or too little credit based only on revenue results.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Joemktg
Joemktg's curator insight,
September 7, 2014 8:30 PM
How many people are going to point to a piece of content and say "Hot damn, that's what sold me!" Of course not. Content is a piece of the puzzle, and to measure the ROI of an individual component as opposed to the whole engine makes little sense. 
ContentMarketingNews's curator insight,
September 14, 2014 10:59 PM
www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ;
Scoop.it!
Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Love this idea of "interactives." The former CMO of McGladrey, Mark Audino, and I had many discussions around how to engage people and inform them. How could we create a tool that would be useful to an executive at a company. This of course was long before "interactives" and even before inforgraphics took off. But the technology is finally here.
Scoop.it!
I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good read to learn about how to derive ROI. #content #MENG @cirewebb
Scoop.it!
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text… Via Stefano Principato
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Great post on various tactics to Engage with content.
Scoop.it!
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
"If we build it they will come" only applies in movies. While many companies are better at content development, they still struggle in building links back to their content. Promoting it.
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Scoop.it!
B2B content marketing stinks. It's tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut....
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Without a strategy content marketing is like any other channel and will fail.
Scoop.it!
The British coffee industry is a £6.2 billion market, and Costa Coffee has certainly worked long and hard to gain its place as the UK’s preferred purveyor of coffee.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice formula for driving sales.
Scoop.it!
Tweet Tweet The magic of content marketing… Have you heard about Buffer? It’s a social media platform that allows content sharing automation, like HootSuite.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
If you are new to content marketing this is a worthwhile piece to download. It will cost you some information but worthwhile.
Scoop.it!
One of the biggest challenges in B2B marketing is creating content that engages your target audience.
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Funny choices to go along with the top 11 red flags. #MENG #Content @Cirewebb
Scoop.it!
On this week's Marketing Companion, my co-host Mark Schaefer and I tackle a
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Great insight on the difference between "buyer personas" and "audience strategy" and when to use.
Scoop.it!
Visit the post for more. (Do you know how to properly niche your content for your target market?
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Good marketing target strategies apply in content marketing as well. Read this interesting article about why niche is more valued today
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Most people reading this likely knew very little about "Authorship" but Google dropping it only means other avenues for getting noticed must be paid more attention to.