““Content Marketing is all the Marketing that’s left. “~ Seth Godin We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect wi…”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice mention of some trends no surprises here but worth noting.
“Content marketers are creating blog posts that are very, very long to try to win attention. Why that tactic may actually be a failure, according to Jay Baer.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Perfect, concise and informative strategy for bloggers.
“It’s Ad Week New York and the Financial Times is using the opportunity to unveil its branded content unit FT² that will...”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Interesting how publishers are trying to turn advertising into story telling and native content. This is good and part of an evolution in advertising moving away from disruption to insertion.
“In this episode of Authorpreneur, host Jim Kukral and Andrea Waltz discuss what it takes to build a successful lifestyle business around a book, and more.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Worth a listen to, but you will have to translate their story to fit your business.
“More customers view video - so it needs to be a part of your content marketing strategy to help you reach your goals & differentiate from your competition.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice piece about video content and impact it has on consumers.
“Words aren’t enough any more. We have to go a step further to inform, delight and engage our audience. With the increase of photo, video, infographics and screenshots – today’s marketers are di…”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
“We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do tha…”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
A good read for anyone who is deploying content marketing.
“In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to k…”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
“Ross Simmonds, a mainstay of the online marketing community in Halifax, has launched a tool to help individuals and companies find the content they need to reach a broader community.”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Kind of like a content curation tool, Crate might help you.
“Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to ...”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
“Learn from top experts how to attract legions of loyal customers, build successful businesses, and make a difference. Leah M Berry interviews Joe Pulizzi for the ...”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Great interview with Joe Pulizzi and best ways to promote content marketing.
“While content marketing seems like the latest buzzword in digital marketing, it has actually been around for quite awhile. With shady link building tactics and the gaming of Google becoming harder for those that relied on it...”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Many people ignore Google Plus, this article explains why that's a mistake. Do it!
“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.-Thomas J. WatsonBuilding relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.Remember, they chose you for a reason.Your product or service offerings may be great”
Via Eric_Determined / Eric Silverstein
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Greta article for any business and really any interaction whether with customers, investors or employees.
“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.- Thomas J. Watson”
4 Mistakes to avoid:
1) Failure to set expectations
2) Over-promising and rarely delivering
3) Ignoring inevitable conversations
4) Putting your needs above theirs
Here are great related quotes:
“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.-- Abraham Lincoln”
“We show our value and our heart when we face the difficult times with our customers. It is in the low times that our relationships are strengthened for the long haul.”
“People don't care how much you know until they know how much you care. Theodore Roosevelt”
“In the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what's working and what is not. Information overloa”
AlphaGraphics Cary | CRO Study Design, Printing, and Logistics's insight:
Nice information on events happening around the country.
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