Exploring options to tap this new market
By Davendra Sharma
trade ties or aid handouts from China but few in the region are serious about luring the big-spending Chinese tourists, considered by experts to be the fastest-growing US$85 billion market in the world.
Overseas-bound tourists from China hit a record 83 million last year and travel agencies expect the number to soar to 94 million in 2013—the most external travel by any country—as tourism operators world-wide explore options to accommodate their tastes.
Rich Chinese tourists prefer Shangri-La hotel chain and they love shopping—they mainly clamour for high-end French brands such as Louis Vuitton, Hermes, Chanel and Cartier. The Hong Kong Chinese-owned Shangri-La with five-star lodgings has top-end market hotels in Middle East, North America, Oceania and Europe.
The China Daily newspaper last month observed that Chinese travellers spend US$85 billion in outbound trips in countries which catered for their preferences—reading, tea-tasting, driving and spending time with family, in that order.
Tourist numbers to the islands region are minimal with only Fiji noting a significant rise in arrivals over the last decade since China carved a reputation to become a world economic superpower—the second largest economy behind the United States.
Just five years ago—only 4,087 Chinese nationals, a minute 0.8% of total arrivals, called into Fiji but that number soared to 25,000 last year.
It follows special deals and initiatives by Air Pacific, now Fiji Airways, to fly into Hong Kong and the Papua New Guinea-based Bank of South Pacific linking their debit card with China’s UnionPay, which has customers exceeding 3.1 billion customers. Chinese tourists now also enjoy on-arrival visas. UnionPay is China’s biggest international debit card agency with recent dealings extending to Australia’s Commonwealth Bank.
Just as ethnic Chinese-owned businesses are on the rise around the islands region, so too are those seeking permanent residency. Countries like Australia, New Zealand, PNG, Solomon Islands, Tonga, Fiji, Vanuatu and Samoa have ethnic minorities of Chinese descent among their populace. Some estimates have put 80,000 “overseas Chinese” in the islands region with around 20,000 each in Fiji and PNG.
Read more at http://www.islandsbusiness.com/2013/7/tourism/what-affluent-chinese-tourists-want/
Via
Tourism Australia