Chinese Travellers

Empowered by legislation, a growing army of social media activists is waging war against smoking in public.

🚀 From retail to F&B, mobility to delivery — Weixin/WeChat Mini Programs are transforming how businesses connect with users globally.
 
In 2025, Mini Programs continued to scale across diverse industries and markets, with strong growth in user engagement and transactions.
 
Enterprises worldwide are already leveraging Mini Programs to build innovative services, deepen customer relationships, and unlock new growth.
 
👉 Swipe through the PDF to see the latest global achievements and discover how Mini Programs can help your business expand.
 
#Weixin #WeChat #MiniProgram #OpenEcosystem

Hello friends! The DeepSeek moment, world's top high-speed rail system, EVs global lead, space program and more..

Mania over "blind box" shopping is catching on across the Chinese economy with everyone from travel agents to supermarkets offering their own versions.

Future visa restrictions could hit ordinary Chinese tourists the hardest.

Celebrity content, offline events, and fan giveaways led engagement, with standout campaigns from AirAsia and Holiday Inn. Cruise videos under-performed on Weibo, showing the need for platform-specific strategies.

Young professionals across China take advantage of cheap flights, visa policies to regularly travel overseas.

Meng (cute) culture is not just targeted towards children, but also young adults for nostalgic purposes.

In the US, you may be seeing Labubu (or maybe a Lafufu) everywhere, especially among celebrities and attached to designer bags. But in China, it’s not just a status symbol.

New reporting out from CBNData and Douyin confirms that the Labubu takeover is real, and it’s here to stay. But what is it about that crazed-looking, fuzzy character that is so irresistible?

The report highlights 8 emotional archetypes driving purchasing decisions among (young) Chinese consumers:

✨ Self-healing - Young professionals seeking comfort
🔄 Inner rebuilding - Mothers pursuing self-improvement
⚡ Dopamine-seeking - Instant gratification hunters
🎭 "Crazy" release - Stress relief seekers
📸 Nostalgia - Sentimental value chasers
🏛️ Cultural pride - Heritage connection
🧘 Ultimate relaxation - Wellness prioritizers
🎯 Authenticity-seeking - Genuine experience lovers

What I also found particularly interesting beyond the Labubu headlines:

- 52.2% of users say micro-dramas are their emotional pressure release
- “Paying for happiness” is trending across all city tiers
- Emotions like 安全感 (safety) and 松弛感 (relaxed ease) now drive lifestyle choices

For many young consumers, emotional resonance now defines brand value MORE than functionality.

Understanding customer emotions isn't just marketing fluff—it's revenue strategy.

Your CRM should help you answer:
🔑 Which emotional archetype does each customer segment represent?
🔑 When are they most emotionally receptive to your messaging?
🔑 How do you nurture based on emotional needs, not just buying patterns?

Source: 2025 CBNData x Douyin report

#labubu #popmart #crm #chineseconsumers

Chinese nationals made up 690,000 of the 3.71 foreign tourists who made their way to Cambodia in the first seven months of 2025.

Training has expanded too rapidly, far exceeding the industry’s capacity to absorb it.

Tapestry, Ralph Lauren, and Birkenstock’s China financial results reveal a fundamental shift toward affordable luxury in Asia’s largest market.

As Philip Chen, CEO and co-founder of Gentlemen Marketing Agency (GMA) in Shanghai, I've dedicated over 15 years to guiding Western brands through the intricacies of China's digital marketplace. Starting my career in business development for European firms entering Asia, I founded GMA in 2010 to bri

Macau’s notoriously aggressive promotional environment has settled into a rhythm, according to MGM Resorts CEO and President Bill Hornbuckle –

When travel meets shopping, dining and entertainment—whether spur-of-the-moment or well-planned—extraordinary journeys begin.
 
This new chapter in our ongoing mission to create more business opportunities for merchants is marked by the launch of a new, tiered Taobao loyalty program that connects diverse scenarios within the Alibaba ecosystem.
 
Nearly a billion users now have access to Fliggy travel services and benefits based on their membership tiers. Black Diamond members, the program’s highest tier, unlock exclusive Fliggy perks, including unlimited free room upgrades, late check-outs, and special hotel rates, along with unique offerings from our partners.
 
This enhanced synergy enables our merchant partners to reach Alibaba’s vast and engaged customer base while also providing valuable cross-platform insights for targeted marketing and personalized offerings. Merchants can now leverage the potential of diverse customer groups within this expansive ecosystem, driving higher booking volumes and stronger lifetime customer value through seamless cross-selling opportunities.
 
Follow us for more updates on new opportunities.


#Fliggy #travel #membership

Influencers are one of the top sources of information and inspiration for Chinese outbound travelers. These are the five major trends travel brands should understand before launching or updating their influencer marketing strategies for China.

What happens when an English-Chinese language institute, comic book publisher, creative agency, and culture amplifier designs surfboards?

What do Linabell, Labubu, and Jellycat have in common? They’re not just toys — they’re the driving force behind China’s billion-yuan “Meng Economy.”

🐰 Why “cute” works in China: Amid rising pressure, young Chinese consumers seek comfort and nostalgia. Meng (萌, cute) culture offers emotional relief, making mascots and cute designs powerful marketing tools.

🧸 Mascots turned mega-brands: Disney’s Linabell, Pop Mart’s Labubu, and Jellycat plushies show how “cute” drives both sales and community. From blind boxes to emotional companions, Meng IPs are shaping China’s new consumption trends.

🐱When luxury gets playful: Unlike the West, where luxury = elegance and maturity, Chinese consumers embrace cuteness. Loewe x Studio Ghibli proved that craftsmanship + Meng can open doors to younger audiences.

🦊Meng goes online: Brands are expanding Meng into AR and the metaverse. Cute storytelling + immersive tech creates stronger emotional bonds and keeps young consumers engaged online and offline.

The “Meng Economy” in China is about offering emotional comfort, nostalgia, and community in a high-pressure society. From toys to luxury, Meng has become a billion-yuan strategy reshaping how brands connect with Chinese consumers.

Read more here: https://lnkd.in/gHPhs6An


#ChinaTrends #Mengculture #MarketingChina #DaxueConsulting #DaxueStories

Yogurt is the most attractive milk product in China, as 90% of Chinese people have allergic reactions to dairy products, yogurt breaks down a large portion of lactose during fermentation.

📈 China leads the global yogurt market: China’s yogurt market reached USD 27.44 billion as of July 2025, generating the most revenue globally; in China there are two distinct yogurt varieties: low-temperature and room-temperature yogurt.

🌡Low- vs. room-temperature yogurts: Room-temp yogurt still dominates, but its growth is slowing. Meanwhile, low-temp yogurt is booming with 11%+ growth, despite traditional beliefs about dairy being “too cold” for children and the elderly.

🇨🇳 Chinese yogurt brands dominate: Domestic brands are able to tailor products to local taste and dietary habits, such as offering flavors like red date, grain blends and aloe vera; the only foreign brand that made it to top 10 in China is Yakult.

🍦 Freshly made yogurt: A new challenger is rising: freshly made yogurt. Blueglass, dubbed “the Hermès of yogurt,” charges RMB 40 per cup, blending premium ingredients, wellness, and lifestyle branding, and it’s going viral online.

Read more here: https://lnkd.in/gZKJ9eyv


#YogurtChina #DairyproductChina #Yogurt #DaxueConsulting #DaxueStories

China’s second-hand luxury market emerges as a shift in consumer habits is happening, with China’s market expected to grow to USD 30 billion by 2025.

The new airport is designed to support the integrated development of the Yangtze River Delta.