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Angela Dunn of Permamarks explains how to curate interests and people to share deeply for lifelong learning and serendipity. Content curation.
Martin (Marty) Smith's insight:
Great Curatti post from Angela Dunn about curating for engagement - curate broadly, use tools like Topsy and G+ and follow passion (you and your audience).
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The dynamic equation between value and cost is being redefined by the semantic web.
Martin (Marty) Smith's insight:
Another great "value system" post by author David Amerland. I'm going to quote a big chunk and then come back with some thoughts:
malek's curator insight,
March 11, 2014 11:34 AM
A great piece about going back to basics, human psychology. Understanding the mental triggers of cost vs value, novelty in tandem with scarcity. Hidden between the lines is dopamine, the pleasure hormone.
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Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Martin (Marty) Smith's insight:
Experian Study Email Open and Conversion Rates Best Off Peak
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We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...
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Marty Note * Brain-computer Interfaces. Via Grant Montgomery
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Own conversations own the traffic. Scoop.it makes it easier to own conversations by combining with Google+ to speed change from "sites" and to conversations.
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Toys aren't selling. Kotaku.com says video games are more entertaining and they are right, but there is a larger virtual vs. physical change happening too.
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“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom” Via Sandra Pickering @opento, Abush
Martin (Marty) Smith's insight:
This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing.
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![How to Share Infographics on Social Media - Best Practices [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/Y3VW4mgDK1_Gm-PDS0fg2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You should share infographics with your readers and social media fans! This post will show you how to do it the right way. Via massimo facchinetti, Brian Yanish - MarketingHits.com, Lauren Moss, Grace Ashley
Martin (Marty) Smith's insight:
Cool tips infographic about how to share infographics with attribution and on different social nets.
Patrick Killian's curator insight,
February 3, 2014 10:53 PM
If you thought sharing infographics was beyond you reach, take a look at his simple guide. It gives you some simple guidlines for how to do it and reap the benefits. 
Richard Baxter's curator insight,
February 5, 2014 4:46 AM
Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules! 
Amy Williamson's curator insight,
February 6, 2014 4:16 AM
Using infographics in social media, and how to do it right!
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Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate. Via Chuck Bartok, donhornsby
Martin (Marty) Smith's insight:
Not only is G+ not going away in many cases it represents the most disruptive tool out there. Facebook and Twitter are usually red oceans of competitive furor. G+ on the other hand is often a blue ocean waiting to be used. My GPlus
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Your website visitors can easily record and submit video right on your website. Add a video camera to your website.
Martin (Marty) Smith's insight:
Vidrack Is COOL
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![20 West Coast Startups To Watch In 2014 [Best Startups Post] | BI Revolution | Scoop.it](https://img.scoop.it/fxdY1ls2kycQifPN8-M80Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Welcome to 2014, a brand new year to look forward to and you know what this means, another list about tech companies. This time we look at another batch West Coast startups that we ... Post on The Next Web
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![When Content Marketing Becomes Visual Marketing via Forbes [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/fA47Pw4fJ8GF8PaU2_yCRjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do. Essentially the survey revealed that when it comes [...]
Martin (Marty) Smith's insight:
Great Forbes post with an excellent Matter Communications infographic about visual marketing buried in it
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Big Data: The organizational challenge BusinessDay It, of course, is Big Data—the mining and processing of petabytes' worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business...
Martin (Marty) Smith's insight:
This single sentence should send shivers down any CMO's or CTO's spine: "A recent Bain & Company study should put that question to rest. Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world."
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Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:
Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.
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There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.
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Martin (Marty) Smith
February 24, 2014 11:23 AM
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Data scientists need psychological insights to tune customer analytics | The Big Data Hub http://t.co/trX7AxtwJM
This is an interesting piece that picks a fight I am not sure exists - the fight between marketing via psychological ideals and marketing based on Big Data. I understand one is IN FASHION (Big Data) as the other wanes, but, and the piece points this point out too, this feels like a distinction without a difference.
Worth the read if only for the fascinating road IBM Watson is trying to carve. Watching a bunch of engineers become a marketing organization is fascinating and somewhat like watching your child take his first steps (lol).
Before you send angry GPlus notes I know IBM has always been a marketing powerhouse, but today's world reacts to POWER much differently than the 1960's when mainframes ruled the world and IBM was synonymous with information management excellence.
Not so much lately since the world is decentralized, sources of power highly fragmented and you can't buy your way to the top of this new marketing Everest with MONEY (alone). Have to win hearts and minds of real customers now or you are in a world of hurt.
Winning hearts and minds requires emotional connection more than POWER as so this new IBM, the one attempting to win hearts and minds, is taking its first marketing steps all over again. Fun to watch.
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Scooped by
Martin (Marty) Smith
February 15, 2014 8:01 PM
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Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Scooped by
Martin (Marty) Smith
February 10, 2014 3:37 PM
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Curation Collisions Create SURPRISE & Surprise Matters
We are OLD even when we are young now. There is no way to remain YOUNG for very long with so much information chasing us. The next generation lives on their phones the one after may be searching the web and emailing as they look through their Google Glass.
Scoop.it CEO @Guillaume Decugismade an interesting offhand suggestion about curation to me a few weeks ago. Guillaume noted how important curation becomes when we slouch toward the point when everything that ever NEEDS to be written has been written.
Guillaume means what I call "rich snippet" curation or content curation where the hand of the curator is present and accounted for. This is the kind of curation many great teacher helped me learn over the past few years - a skill that feels increasingly important in a way that reminds me of how I felt about SEO before there was a new sheriff in town named Navneet Panda.
We learn best by DOING and this GooglePlus post says THANKS to kind and patient teachers who you should FOLLOW on Scoopit and learn content curaiton too:
@Robin Good
@maxOz(Michele)
@Ally Greer
@Brian Yanish - MarketingHits.com
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Suggested by
ODigMa
February 7, 2014 12:53 AM
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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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Martin (Marty) Smith
January 28, 2014 9:47 AM
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![State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it](https://img.scoop.it/vhmTJJqfU04zT_tEWoUVGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).
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Scooped by
Martin (Marty) Smith
January 22, 2014 5:52 PM
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A Dramatic Week of SEO PAIN
As a New Media Leader (@NewMediaLeaderz) HELLFIGHTER Phil (@1918) and I met with two websites this week who've seen their value sliced in half by Google's algorithm changes. I would rank one of the managers as in the upper group of DIY content marketers and bloggers.
Both websites are on fire. Value is burning up into the sky daily. Fixing the raging inferno is NOT for just anyone. These are jobs for highly specialized cross-functional teams like the ones Phil Buckley is pioneering at New Media Leaders.
In one of the lunches the owner of one of the stricken sites had already hired "a friend" to "fix" his site. BIG MISTAKE since these kinds of problems require triage, testing and a long term "we are now the good guys" strategy. Once your site's reputation has taken such a Google hit you must WORK your way out, you must fight the fires in front of you and the ones behind you or bad things happen fast.
I'm the original DIY guy. I love to tinker and test, but I'm here to tell you things are simply too valuable and complex now to tinker on your own. If you don't hire Phil's HELLFIGHTERS hire one of the other handful of people who know how to get your website back on track.
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Rescooped by
Martin (Marty) Smith
from Latest Social Media News
January 17, 2014 12:37 PM
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Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
![Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs] | BI Revolution | Scoop.it](https://img.scoop.it/lkpagt0CnGCjdIAfwuxH-jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Wow, love BuzzSumo and what a friend to content curators. BuzzSumo organizes the firehose of content and shares the most shared links and key influencers BY keyword search. This morning I typed in marketing and found an amazing post from The Next Web about emotions in marketing. GREAT tool for content curators.