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Scooped by
Martin (Marty) Smith
March 23, 2016 8:34 PM
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2 + 2 = Zebra
When we are trying to explain the unexplainable crazy digital marketing business we use a dada-like math and art analogy. Two plus Two equal Zebra speaks to the surreal nature of what we do, the clash of art, science, reason, understanding, serendipity and random BUMMERS and joy every SEO knows and doesn't know.
We're riffing Larry Kim's great RankBrain Judgement Day post for SearchEngine Watch. We only understood parts of Kim's brilliant post, but all the right ducks are in the right rows. Kim's post feels like the future of seo's math even if we only understand it half as well as that differential calculus class that kicked our butt in college. Why is Rankbrain, Kim's post and the future of SEO important?
2 + 2 = Zebra :). Marty
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Scooped by
Martin (Marty) Smith
March 15, 2016 10:42 PM
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Plans Won't Save You
Plans aren't the problem, but planning is as we explain on Linkedin and in our Answer a marketing question a day on Quora (https://www.quora.com/profile/Martin-Smith-153/rss).Marketing plans ain't what they used to be and we're glad.
The desire for plans is a fantasy built on an illusion. The fantasy is that YOU can plan and the illusion is that plans matter. They don't but, as we shared in our post, we like a good SWOT as much as the next guy :). Marty
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Scooped by
Martin (Marty) Smith
March 4, 2016 12:46 PM
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The DoD's "Hack the Pentagon" program could signal a new approach for defending the federal government's networks.
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Scooped by
Martin (Marty) Smith
February 26, 2016 3:30 PM
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Scoop.it Crushes Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves.
How does Scoop.it compare to Wordpress?
We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered how the tools would compare.
As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress since 2014 (by far). So differences in usage may be moot, but results sure are not.
Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now.
Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - https://www.cendrinemedia.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress.
How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?
* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP.
* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress
* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years. I'm to blame here. since I put so much time into Wordpress (who knew :).
* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.
* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too.
No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop). http://sco.lt/590bYn
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Scooped by
Martin (Marty) Smith
February 16, 2016 8:29 PM
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With mobile becoming the platform of choice for more users these days, gestures are becoming more relevant than ever. Those little actions that enable
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Scooped by
Martin (Marty) Smith
February 12, 2016 11:42 PM
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First Social Impact Counter
There were really only two choices. We could jump off the roof or get busy working on fixing the problem. You see I burned our website Curagami.com all the way to the ground recently despite knowing better.
Knowing better didn't even slow the train (lol) as I share in this Curagami post about developing the first social counter, not jumping off the roof, sticking to our beliefs and giving away as much as possible despite PAIN.
Will let you discover what I mean by "pain" in the attached Curagami post:
http://www.curagami.com/wonderful-life-social-counter/
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Scooped by
Martin (Marty) Smith
February 4, 2016 9:31 AM
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Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
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Scooped by
Martin (Marty) Smith
November 2, 2015 12:35 PM
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Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.
Monday - 5 Ecommerce Storytelling Tips
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 3, 2015 1:16 PM
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Bang Ouch Blow Up SEO Infographic
Our post (http://www.curagami.com/bang-ouch-blow-up-seo-infographic/?v=7516fd43adaa ) and infographic shares how easy it is to blow up had won seo due to inadvertent code, name or content changes. DON'T DO THESE 5 things!
We've done 3 out of these 5 (and we know better). It is EASY to damage your relationship with Google's spider and not even know it. Don't do these 5 THINGS and you will avoid some of the SEO pain we've experienced.
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Scooped by
Martin (Marty) Smith
June 25, 2015 11:29 AM
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Start With Why because people don't buy what or how you do whatever you do they buy who you are as these possibly the most disruptive two minutes from Simon Sinek's TED Talk share.
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Scooped by
Martin (Marty) Smith
June 21, 2015 11:50 AM
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Scooped by
Martin (Marty) Smith
May 23, 2015 2:50 AM
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SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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Rescooped by
Martin (Marty) Smith
from MarketingHits
May 11, 2015 7:47 AM
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A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers.
Via Brian Yanish - MarketingHits.com
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Scooped by
Martin (Marty) Smith
March 19, 2016 7:19 PM
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Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
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Scooped by
Martin (Marty) Smith
March 12, 2016 12:02 PM
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What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display i
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Scooped by
Martin (Marty) Smith
February 29, 2016 1:39 AM
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Video games have been part of the art world for yearsbut a solo museum retrospective of a designer is a first.
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Scooped by
Martin (Marty) Smith
February 19, 2016 8:37 AM
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We've talked a lot about Google HTTPS over the years and truth is, it seems the ranking benefit is too small to migrate to HTTPS just for that reason. In any event, I migrated this site and others to it and I also launch new sites under HTTPS...
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Scooped by
Martin (Marty) Smith
February 14, 2016 12:39 AM
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Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps.
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Scooped by
Martin (Marty) Smith
February 9, 2016 3:54 PM
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How To Map Your Homepage
This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).
See if you can see the problem in the graph above before reading the post: http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa
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Rescooped by
Martin (Marty) Smith
from VanillaMakeRepair
November 10, 2015 8:04 AM
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With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.
Via Guillaume Decugis, Jan-Olof Steen
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Scooped by
Martin (Marty) Smith
October 23, 2015 3:03 PM
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Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.
They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).
See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa
See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith
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Suggested by
Jurij Burchenya
August 27, 2015 7:00 AM
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Everything you need to know before you can start to sell digital products online even without a large following.
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Scooped by
Martin (Marty) Smith
June 24, 2015 10:58 AM
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PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore".
I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing.
This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.
Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.
I paid for lunch to show my friend his momentary brain fart was okay (lol). M
**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M
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Scooped by
Martin (Marty) Smith
June 19, 2015 8:25 PM
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Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
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Scooped by
Martin (Marty) Smith
May 22, 2015 11:20 AM
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Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!
Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/
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