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Rescooped by
Martin (Marty) Smith
from Blogging
September 4, 2014 10:31 PM
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What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer. Key takeaways The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
Via Jeff Domansky, SocialEvolutionism
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Scooped by
Martin (Marty) Smith
August 27, 2014 3:53 PM
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Haiku Deck Analysis
An interesting thing happened as we watched the impact of our Curagami post about the powerful and magical content curation tool Haiku Deck in near real time today.
We were watching in near real time to validate some favorite Internet marketing assumptions including:
- Double down on winners and leave laggards (i.e. Big Get Bigger).
- Social shares makes really KNOWING anything all but impossible (why you have to model).
- Branded content is powerful.
- Social shares are powerful.
As we watched a real horse race developed between our most viewed Haiku Deck (Tips for Startups from Warren Buffett) and our fastest scaling deck (Invisible Giant: Why It's So Hard To SEE The New SEO). Buffet is winning in the aggregate the giant is winning based on % gain.
You can PLAY to by voting with a click. Click on the "horse" you want to win below and you will go to the corresponding Haiku Deck:
Tips for Startups From Warren Buffett
http://shar.es/1134ag
Invisible Giant: Why New SEO So Hard To See
http://shar.es/1134gU
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Scooped by
Martin (Marty) Smith
August 19, 2014 1:26 PM
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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami
Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:
Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:
* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).
Time Tip #2: Use History
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.
Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).
Time Tip #4: Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN.
Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.
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Scooped by
Martin (Marty) Smith
August 11, 2014 6:40 PM
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Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.
I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".
We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.
If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?
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Scooped by
Martin (Marty) Smith
August 6, 2014 5:09 PM
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New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.
TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.
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Scooped by
Martin (Marty) Smith
August 1, 2014 9:56 PM
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When it comes to forums and gamification we prefer to keep things simple. Allowing users to give out reps to other users for adding valuable content is the best example of forum gamification because we want to reward ...
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Scooped by
Martin (Marty) Smith
July 25, 2014 12:44 AM
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Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.
I would have had to know Janet's archive number of "009". We suggested Janet move 009 to the back and that created good and bad news. Good news it fixed the URL. Bad news is it wiped the tweets and social shares widgets clean (mostly). Worth that pain though as explained here.
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Scooped by
Martin (Marty) Smith
July 17, 2014 11:00 PM
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Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
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Scooped by
Martin (Marty) Smith
July 10, 2014 10:19 AM
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Don't accept a slow WordPress site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
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Scooped by
Martin (Marty) Smith
July 8, 2014 7:06 PM
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We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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Scooped by
Martin (Marty) Smith
June 24, 2014 8:39 PM
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Martin's Top 10 Marketing Guru "MustFollow" on Twitter. Add yours and vote for favs. | Guillaume Decugis (@gdecugis), Jason Falls (@jasonfalls), david edelman (@davidedelman), Guy Kawasaki (@guykawasaki), lisagansky (@instigating), Daniel Pink (@danielpink), B.L. Ochman (@whatsnext), Liz Strauss (@lizstrauss), Chris Brogan (@chrisbrogan), and Jeff Bullas (@jeffbullas)
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Scooped by
Martin (Marty) Smith
June 19, 2014 12:03 PM
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Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
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Scooped by
Martin (Marty) Smith
May 30, 2014 3:00 AM
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“IT Business Edge (blog) Looker Marries Data Visualization to BI IT Business Edge (blog) For some time now, organizations have been investing in separate data visualization tools to make sense of the data that resides inside a business intelligence...”
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Scooped by
Martin (Marty) Smith
September 2, 2014 10:39 PM
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Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly
Marty Note
Reading Lean Analytics now and HIGHLY recommend it.
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Scooped by
Martin (Marty) Smith
August 26, 2014 3:01 AM
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Crowdfunding's real explosion will come at the enterprise level when combined with advanced loyalty and gamification.
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Scooped by
Martin (Marty) Smith
August 13, 2014 5:42 PM
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5 Ways To Avoid The Online Competition Trap
Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):
* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created).
* Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these.
* Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime.
* Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least).
* Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert.
Great @Cendrine Marrouat - https://www.cendrinemedia.compost (one of Curagami's Top 50 Highly Recommended Content Curators)
Via aanve
The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Via Luis Costa
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Scooped by
Martin (Marty) Smith
July 28, 2014 5:09 PM
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Klout, Context & Links
This post links to my G+ summary in prelude to my http://www.curatti.com blog post tonight. Here are some preliminary thoughts on the page of notes I took during Dixon Jones talk.
Links & The Real Value of Content
Dixon works at Majestic SEO (http://www.majesticseo.com/ ). Majestic is asking the right question - what is the value of a link. They've even created tools that help intelligently answer that question.
"Inbound links" as a measurement is clouded by "bot spam". In a great example of the power of the "flow" tool Dixon shared. Even more powerful was an example of Majestic SEO vs. two competitors. On a purely inbound link review Majestic doesn't win.
But are all of those links valuable? Value is contextual and any spammy ways of inflating inbound link numbers need to be discovered and factored out.
Once links are run through Majestic SEO's "trust flow" tool evaluating where links came from and the respective trustworthiness of sites sending links in Majestic wins the comparison.We finally have a tool to separate white and black hats.
Think of that for a second. If you were to simply use aggregate inbound links you would buy ads with Majestic's competition or, and this is worse, you might think the competition's inflated (probalby by spam) value is something you should buy.
Once the Majestic SEO tool separates wheat from chafe a more accurate and "influential" picture emerges. SEOs and Internet marketers know how to parse page spread, social following and inbound links to pierce the veil of most who spam, but, for an outsider, "most links" may translate into "most trusted".
There is the web's biggest rub. Since the web is an interconnected system discovering if real people who have real value are passionate about a site tool, or brand with metrics such as high inbound links or big pagespread (pages in Google) is the only way to make an informed decision UNTIL Majestic wrestled context and content to the ground.
Curagmai & Majestic
The reason our Startup Factory funded startup Curagami and Majestic fit together like Lego blocks is relationships between a site and its 1% Contributors, 9% Supporters and 90% readers. Curagami helps FIND the Contributors, Supporters and Readers and Majestic helps define each of member of those "tribes" by their CONTEXTUAL influence. I may not have high Klout and be irrelevant for a conversation about women's fashion, but be perfect to help discuss cycling (since I rode a bicycle across America in the summer of 2010). .
If the first job is to FIND Contributors, Supporters and Readers and the second is to ask them to JOIN with Contributors and Supporters high on the Ambassadors list then the 3rd job is to contextually empower advocates in each group. We know the future is about community and real people not bots are the building blocks of online community.
What Dixon shared today and Majestic SEO has been working hard on is helping marketers know what kind of ASK will work best for Jill, John and Bob. Jill might know women's fashion, pets and be a car mechanic in her spare time. John may know email marketing, gourmet cooking and wines. Bob may know finance and cycling.
Curagami helps find 'em & Majestic helps define 'em in order to create an ASK that works. Powerful and very cool tool since the future is about building community and not every Contributor, Supporter and Reader who visits your site is the same. As we begin to create "rich personas" thanks to tools such as Majestic and Curagami our content relevance will go up, and up and UP.
If you are thinking more content relevance = more LOVE and MONEY we agree :). M
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Scooped by
Martin (Marty) Smith
July 21, 2014 7:59 AM
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If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.
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Scooped by
Martin (Marty) Smith
July 16, 2014 7:55 AM
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What do 24,000 ideas look like? Ecologist Eric Berlow and physicist Sean Gourley apply algorithms to the entire archive of TEDx Talks, taking us on a stimulating visual tour to show how ideas connect globally.
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Scooped by
Martin (Marty) Smith
July 9, 2014 9:54 PM
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Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally?
Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal).
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
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Scooped by
Martin (Marty) Smith
July 1, 2014 7:14 AM
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Scooped by
Martin (Marty) Smith
June 21, 2014 1:37 AM
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Gives us your votes and share who we are missing. Who else has done a great job creating a summer look?
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Scooped by
Martin (Marty) Smith
June 3, 2014 3:10 PM
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Winning Ecommerce
When the BIBLE of your industry writes as laudatory review as The Absolute Sound, the bible of audiophies, just did for Curagami beta partner Moon Audio a watershed moment just happened.
The Absolute Sound is known for its editorial honesty and TOUGH reviews. Here they are as accurate as ever describing the sound I hear from my Silver Dragon headphone cables better and more concisely than my efforts.
This amazing review got me to write the 5 Ecommerce Secrets post I've been meaning to write for a month. Here are 5 tips every ecommerce team should steal from Moon Audio:
- Passion To Be Great.
- Focus, Focus, Focus.
- Create Community.
- Listen and HELP.
- 10% Play Money.
Find 5 Moon Audio Ecommerce Secrets here
http://www.curagami.com/featured/winning-ecommerce-5-moon-audio-secrets/
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Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.
Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.
Insightful