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Scooped by Martin (Marty) Smith
May 22, 2014 1:54 AM
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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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Scooped by Martin (Marty) Smith
May 13, 2014 5:14 PM
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Red Bull's Branding Lessons via Curatti #2 on Google!

Red Bull's Branding Lessons via Curatti #2 on Google! | BI Revolution | Scoop.it

#2 Red Bull Branding
This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.

This post about how Red Bull FOLLOWS and BRANDS their customers in juxtaposition to P&G in the old days when their brands were presumptive. P&G's marketing presumption? We will tell you how to be "good mothers".

The "Red Bull" generation, also called Millennials loves to do extreme things (extreme User Generated Content or eUGC) and have Red Bull notice, share and amplify.

This post is now in the #2 spot for the 2M documents returned on "Red Bull Branding".

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Rescooped by Martin (Marty) Smith from Surviving Social Chaos
May 7, 2014 7:39 AM
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby
Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

Scooped by Martin (Marty) Smith
May 4, 2014 12:13 PM
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Evaluate Web Design Companies Who Can DISRUPT via @HaikuDeck

Evaluate Web Design Companies Who Can DISRUPT via @HaikuDeck | BI Revolution | Scoop.it
Change the way you evaluate potential web and software design firms - evaluate for disruption.
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Scooped by Martin (Marty) Smith
May 1, 2014 8:25 PM
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Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It

Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It | BI Revolution | Scoop.it

Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 

 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 

2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 

3. Allocate - Now multiple your Not Provided total by your % Remaining. 

4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C). 

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Scooped by Martin (Marty) Smith
April 26, 2014 8:43 AM
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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | BI Revolution | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Scooped by Martin (Marty) Smith
April 18, 2014 3:20 AM
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Your customers want to make choices | Graham Jones | Internet Psychologist

Your customers want to make choices | Graham Jones | Internet Psychologist | BI Revolution | Scoop.it
Giving customers a choice of products to buy makes it more likely they will purchase something
Martin (Marty) Smith's insight:
Choice is tricky. Read Schultz Paradox of Choice to counter to this more is better post somewhere between them is truth.
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Scooped by Martin (Marty) Smith
April 16, 2014 10:17 PM
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Content Shock: Why content marketing is not a sustainable strategy - Schaefer

Content Shock: Why content marketing is not a sustainable strategy - Schaefer | BI Revolution | Scoop.it
Is the end of the content marketing era in sight?
Martin (Marty) Smith's insight:

This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.

Crazy?

The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.

More later, in the meantime I'm going to re-read this great post again.

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Scooped by Martin (Marty) Smith
April 11, 2014 8:49 PM
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The Secret to Creating a Memorable Blog

The Secret to Creating a Memorable Blog | BI Revolution | Scoop.it
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog
Martin (Marty) Smith's insight:

Great "ditch digging" blogging tips.

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Suggested by Ryan Cote
April 5, 2014 1:59 PM
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Test OFFERS & Other $ Things: DM Strategist Ted Grigg Interview

Test OFFERS  & Other $ Things: DM Strategist Ted Grigg Interview | BI Revolution | Scoop.it

We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.

Marty Note
Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the register...is clearly their focus :).  Marty  

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Scooped by Martin (Marty) Smith
March 30, 2014 9:37 PM
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The New SEO & How To Avoid "Shortcut Penalties"

The New SEO & How To Avoid "Shortcut Penalties" | BI Revolution | Scoop.it
SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only drawback of…
Martin (Marty) Smith's insight:

The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.


This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.

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Scooped by Martin (Marty) Smith
March 23, 2014 3:35 AM
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Is Netflix, Responsible For 30% of Peak Web Traffic, Being Held Hostage? Or are We?

Is Netflix, Responsible For 30% of Peak Web Traffic, Being Held Hostage? Or are We? | BI Revolution | Scoop.it
What a difference a month makes. On February 23, Netflix and Comcast announced a deal under which the video streaming service and the cable company would "team up to provide customers (an) excellent user experience." Netflix said it worked "collaboratively" with Comcast and that the deal was "mutually beneficial." So [...]
Martin (Marty) Smith's insight:

This post is about a letter Netflix sent to the FCC looking for redress from their high infrastructure carrying costs. Streaming movies, something that is clearly the future of everything, isn't cheap.

Netflix requires an army's worth of bandwidth or their users see "buffering" instead of content. That Netflix's CEO's letter undercuts their recent Comcast deal seems like "inside baseball" politics.

That Comcast made $65B last year feels like we should be writing letters to the FCC. If 2008 was the Wall Street / banker financial crisis the next one of those isn't going to be about CASH.

No the next "financial" crisis will be about a cash proxy - access to bandwidth and the web. Are we creating another "too big to fail" situation with infrastructure companies like Comcast?

When everything is online from our money to our fridge aren't we the potential hostage? Occupy Wall Street feels moot and over. Occupy Time Warner and Comcast feels overdue.

Some call this new financial proxy battle Net Neutrality. Call it whatever you want, access is life, liberty and the pursuit of happiness. We can't let the few (infrastructure providers) reverse Moore's Law (cost of integrated circuits go down even as power increases) for the sake of bandwidth.

Netflix's CEO may be speaking for us all when he complains of being held hostage. Lets hope we keep a careful eye on our captors.

Tanja Elbaz's curator insight, December 5, 2023 6:33 AM
Scooped by Martin (Marty) Smith
March 19, 2014 11:13 PM
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What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.
Martin (Marty) Smith's insight:

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - https://www.cendrinemedia.com that helps put content's context in perspective. 

Love the "take note of" section. Marty 

Cendrine Marrouat - https://www.cendrinemedia.com's comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 2014 8:07 AM

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

Scooped by Martin (Marty) Smith
May 15, 2014 12:15 AM
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The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail

The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail | BI Revolution | Scoop.it

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

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Scooped by Martin (Marty) Smith
May 10, 2014 12:51 AM
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Story Is The New Ecommerce

Story Is The New Ecommerce | BI Revolution | Scoop.it

Selling without story and social is over. We by from those we love who share the best stories.

Martin (Marty) Smith's insight:

Insight

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Scooped by Martin (Marty) Smith
May 6, 2014 12:45 AM
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6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared via @HaikuDeck

6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared via @HaikuDeck | BI Revolution | Scoop.it
These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.
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Suggested by ODigMa
May 3, 2014 6:07 PM
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13 Marketing Essentials

Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
Martin (Marty) Smith's insight:

Solid tips from fellow marketing pros here. 

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Scooped by Martin (Marty) Smith
April 30, 2014 12:24 AM
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The Freaks Shall Inherit the Earth - via Chris Brogan

The Freaks Shall Inherit the Earth - via Chris Brogan | BI Revolution | Scoop.it
I'm so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (March 17thEarly April in the USA, and not sure for other countries). This book is quite diffe...
Martin (Marty) Smith's insight:

My copy arrived today in time for a marathon session at UNC Lineberger tomorrow so may have a report soon. Marty

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Scooped by Martin (Marty) Smith
April 19, 2014 3:13 PM
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Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | BI Revolution | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Martin (Marty) Smith's insight:
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
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Scooped by Martin (Marty) Smith
April 17, 2014 6:44 AM
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Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches

Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches | BI Revolution | Scoop.it
Source: RKG [download page]

Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Martin (Marty) Smith's insight:

Expect this number to go up even as  mobile helps reduce the number of searches being done. Why?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

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Scooped by Martin (Marty) Smith
April 15, 2014 12:37 PM
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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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Scooped by Martin (Marty) Smith
April 8, 2014 5:58 PM
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KUDOS & Thoughts On Scoop.it's 1,000,000th User

KUDOS & Thoughts On Scoop.it's 1,000,000th User | BI Revolution | Scoop.it

Kudos and Thank You
Congratulations to friends at @Scoop.it for reaching 1,000,000 users. I don't know what my number is, but it can't be far from user #1. The story of my use of Scoop.it is fun, full of serendipity and magical.

One day Scoop.it founder Marc Rougier read a post of mine on Scenttrail Marketing (http://www.scenttrail.com/curation-the-next-web-revolution/and suggested I play with Scoop.it in beta. Several years, more than 138,000 views and many great friendships and business partners later THANK YOU seems a tiny thing next to the tremendous value Marc, Guillaume, Alley and the team at Scoop.it created for me :).

Thank You.

The more I use Scoop.it the more this magic wand of a tool feels like WHATS NEXT. Marc read my Curation Is The Next Web Revolution post (http://www.scenttrail.com/curation-the-next-web-revolution/ ) and made one of the best suggestions of my business life when he suggested I play with Scoop.it in early beta.

If curation felt like the next web revolution in early 2011 it feels MORE like that now as we work on creating CrowdFunde (http://www.crowdfunde.com) our #startup we hope is half as helpful as Scoop.it. Oh, and we have NEW FOUND respect for the hardest working engineers in content curation (this creating useful tools is NOT easy :).

Can't measure the importance of learning great content curation from the best in the world (Robin, Jan, Karen, Michele, Brian, Alley, Guilllaume). Feels like I've invested in a stock whose future is assured. Why?

Content curation is the key to content marketing after Mark Schaefer's "Content Shock" (http://www.businessesgrow.com/2014/01/06/content-shock/ ). Mark's important post carries two implications:

* Ability to test content before committing valuable and model owned properties will become a CSF (Critical Success Factor).
* Partnership and community will be how smaller publishers survive the web (i.e. Google's) move toward HUBES.

Scoop.it is a HUGE help with both of "content shock's" remedies. I love Mark's Content Shock post, but the content ship has sailed. We MUST create content. OUR content opens doors to community and THEIR content (User Generated Content UGC where the real gold of the NEW web resides).

Scoop.it's millionth user is an accomplishment, but not as much as creating a community of that size. Community may be the hardest thing to create known to man. There are SO MANY bear traps most who dream of reaching the 1,000,000 mark will fall into one of those traps.

Scoop.it has had moments too. When they eliminated views I was within a day of closing my account. I shared how I use Scoop.it views to know what content is trending. Trending = we should blog about it, so that data is critical to how we use Scoop.it. .

To Guillaume and his team's credit views where back within moments of my sharing how we used the fastest content marketing feedback in the west (lol). Congratulation to friends at Scoop.it for a job well done, for being smart enough to beat the odds and for being great friends, business partners and creative engineers.

Can't wait to see and use what is next. Marty

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Scooped by Martin (Marty) Smith
April 2, 2014 4:46 PM
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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.
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Scooped by Martin (Marty) Smith
March 29, 2014 9:20 AM
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March Madness, Merch Madness, Mobile Madness: Think Insights – Google

March Madness, Merch Madness, Mobile Madness: Think Insights – Google | BI Revolution | Scoop.it
As basketball nirvana approaches for millions of college hoops fans, we take a look at the big trends for last year’s March Madness and the early search trends for 2014’s NCAA tournament.
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Scooped by Martin (Marty) Smith
March 21, 2014 4:00 PM
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Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | BI Revolution | Scoop.it

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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