Business Communication 2.0: Social Media and Digital Communication
30.0K views | +3 today
Business Communication 2.0: Social Media and Digital Communication
This is an online magazine by Bovee & Thill, the leading authors in business communication, and the only authors who provide fully integrated coverage of Business Communication 2.0 in each of their business communication textbooks, published by Pearson. For more information about Bovee & Thill's texts and the exclusive, superior coverage they give to Business Communication 2.0: Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
Your new post is loading...
Your new post is loading...
Scoop.it!

Why Email Starts Fights!

Ed Muzio, author of Make Work Great, explains why email starts fights, and when not to use it.


Via A.Fagim
No comment yet.
Scoop.it!

Key Facts and Stats About Social Media

If you are looking for the most recent facts and stats about the Internet and social media in particular, this is the video infographic to watch. (This video was produced in 2011).

The overview and synthesis have given way to the visual show for its own sake.


Via Robin Good
No comment yet.
Scoop.it!

Social Media Statistics

Social Media Statistics | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
No comment yet.
Scoop.it!

The History of Email

The History of Email | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Email, you’ve come a long way.


In its 40-year tenure as a form of communication, email has run its course from the domain of über nerdy computer scientists to one of the most common ways to keep in touch, both personally and professionally.

No comment yet.
Scoop.it!

The Business of Social Media

The Business of Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape. 


Yhese social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is no longer enough to just have a Facebook Fan page, a Twitter handle or a LinkedIn group. . .

No comment yet.
Scoop.it!

Twitter Exercise to Help Students Grasp the Value of Their Business Communication Course

Twitter Exercise to Help Students Grasp the Value of Their Business Communication Course | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

This Twitter exercise can help students students grasp the value of your communication course and practice writing tight, focused messages at the same time. . .

No comment yet.
Scoop.it!

The Evolution of the Blogger

The Evolution of the Blogger | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Via Tami Highbaugh
No comment yet.
Scoop.it!

Email vs. Snail Mail

Email vs. Snail Mail | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Enormous amounts of email circulate the Internet every day, there can be no doubt about that. But how does the amount of email compare with that of traditional mail, also known as “snail mail?" It would be interesting to know, wouldn't it?

No comment yet.
Scoop.it!

Bovee & Thill's Social Media and Electronic Communication Workshops on LinkedIn

Bovee & Thill's Social Media and Electronic Communication Workshops on LinkedIn | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Learn about electronic communication and social media quickly and easily. Plus, read the wall for the latest articles, videos, podcasts, and PowerPoints.


The changes wrought by electronic communication and social media need to be integrated throughout your course. This workshop will show you the way social media are changing the communication process, compositional modes, relationships between senders and receivers, collaborative writing, oral presentations, job searches, and more, and how to teach these changes with ease.


Join us today!

No comment yet.
Scoop.it!

The Top 50 Brands in Social Media

The Top 50 Brands in Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Who would have guessed? eBay has beaten Apple in terms of social media engagement, according to the the Social Media Reputation Index. 


Via thomesss
No comment yet.
Scoop.it!

From Lighthearted to Laugh-Out-Loud: Are Social Media Changing the Tone of Business Writing?

From Lighthearted to Laugh-Out-Loud: Are Social Media Changing the Tone of Business Writing? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Have you noticed more companies lowering their guard when it comes to communicating in a lighthearted style?


We have only anecdotal observations on this, but as social media change the nature of the relationships between companies and their stakeholders, we’ve noticed an uptick in the number of companies working humor into their routine communication efforts. , ,

No comment yet.
Scoop.it!

Buddy Media's Michael Lazerow Makes People (Actually) Like Your Facebook Page

Buddy Media's Michael Lazerow Makes People (Actually) Like Your Facebook Page | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

For companies in any industry, it's adapt or die when it comes to social media. "The world is reorganizing around people, and companies need to reorganize around people," says Michael Lazerow, the founder and CEO of New York-based Buddy Media, which helps companies develop, manage, and measure the effectiveness of their Facebook Pages and other social-media strategies.


"You now have a billion people who are on two or three social networking sites, Facebook being the largest. Companies can no longer just shout--they have to listen, and act on that listening, says Lazerow. . .

No comment yet.
Scoop.it!

How Small Businesses Are Using Social Media

How Small Businesses Are Using Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Here's a look at which social networks small businesses are using, and how.

No comment yet.
Scoop.it!

Social TV - Convergence is Coming

Social TV - Convergence is Coming | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Will online, social media, and TV merge? - How do you foresee the future of television 2.0?


Via Luc Debaisieux, Ming-Li Chai
No comment yet.
Scoop.it!

The Social Media Revolution

No comment yet.
Scoop.it!

Digital Life: Today and Tomorrow - from Now to 2015

A stunning visual motion-graphic presenting 15 keys facts and stats about the evolution of communication technologies and the Internet in the next 4 years.


Via Robin Good
No comment yet.
Scoop.it!

What Motivates Us to Share Videos? The Psychology Behind Social Video

What Motivates Us to Share Videos? The Psychology Behind Social Video | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

What is the psychological power behind what we call “social video?” How has it changed human behavior? What types of video motivates people most to share with our own social circles?

Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with us his special insight on these and other important questions, and explains the benefits for marketers to get a deeper understanding of the fundamental psychological principles behind social video.


Via Robin Good
No comment yet.
Scoop.it!

How Email Can Damage Your Personal Brand

How Email Can Damage Your Personal Brand | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The recent report of an executive recruiter being fired for e-mailing a job candidate to go away using colouful language – but accidentally copying everyone (all 4,000+ of them!) on the candidates blast list, highlights the dangers of damaging your personal brand and career by relying too much on technology. What is that recruiter going to say when the question comes up, “Why did you leave your last job?” . . .


Via Sestyle
No comment yet.
Scoop.it!

The LinkedIn Profile

The LinkedIn Profile | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Lab42 surveyed 500 Americans who were registered LinkedIn users to discover how they utilized their profile and to see if they valued LinkedIn as a professional networking tool. Take a look at the infographic below to see the latest . . .


Via Tami Highbaugh
No comment yet.
Scoop.it!

Still Think Social Media Is a Fad?

Still Think Social Media Is a Fad? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
No comment yet.
Scoop.it!

YouTube Killed TV

YouTube Killed TV | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Freemake does its own research on how YouTube replaced tv . . .

No comment yet.
Scoop.it!

Spectacular Job Losses Due to Social Media Stupidity

Spectacular Job Losses Due to Social Media Stupidity | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

A Jobvite Social Recruiting Survey reported that 92% of companies planned to use social media in their employee search, which means you can bet that what you put online will eventually be put “on file” when you’re applying for a job or after you get it.


Social media provides you an excellent opportunity to showcase your professionalism, smarts and maturity while online, which can set you apart from the competition. Right?


Via Barb Jemmott
No comment yet.
Scoop.it!

Hall of Fame: Red Bull’s Audience-Centered Approach to Social Media (with PowerPoint Slide for Classroom Use)

Hall of Fame: Red Bull’s Audience-Centered Approach to Social Media (with PowerPoint Slide for Classroom Use) | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The energy drink company Red Bull has one of the largest fan bases on Facebook, giving it the opportunity to connect with millions of enthusiastic customers.


This annotated PowerPoint slide illustrates the company's audience-centered approach to social media—sharing information and stimulating conversations among fans—rather than the traditional mode of delivering promotional messages to passive receivers. . .

No comment yet.
Scoop.it!

Why Content Curation Should Be at the Heart of Every Social Experience

Why Content Curation Should Be at the Heart of Every Social Experience | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Web 2.0 ushered in a new world of social media and web applications that facilitate participatory information sharing and collaboration. What followed was a myriad of web-based tools, applications, and platforms, most famously Facebook and Twitter, that allowed people to easily update, share, and access news and information in real time.

The connections within our social graph allow both brands and consumers the opportunity to leverage on the relationships between individuals to offer a richer online experience. At the same time, these tools changed the way people create and consumed media; suddenly everyone could become a media outlet, able to easily create, edit, and share information not just with their online connections but with literally anyone in the digital space.

The access to so much information almost instantaneously has led to information overload; most of the time, users are unable to ascertain validity and more often than not, there is a severe lack of both relevance and a personal context....
[read full article http://j.mp/oOcLtV]


Via Giuseppe Mauriello, Ming-Li Chai
No comment yet.
Scoop.it!

Social Media in the Workplace -- Infographic Reflects Types of Material Included in Bovee & Thill Texts

Social Media in the Workplace -- Infographic Reflects Types of Material Included in Bovee & Thill Texts | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
No comment yet.