Business Communication 2.0: Social Media and Digital Communication

Social media platforms like Facebook and LinkedIn must use AI (Artificial Intelligence) to make sense of the sea of human data coming at them. So, you can say, future of social media really depends upon AI.

"The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain."

Businesses can only operate as effectively as they can communicate. The ability to share information, develop relationships, and negotiate will define enterprise success."

"We compared technology coverage in eight business communication textbooks--and the winner is clear!" See the proof. Also see this page.

What’s the best way to say this?

That’s a never-ending question for the typical business communicator. For just about anything beyond the simplest messages, we can never be entirely sure that we’ve found the most powerful words or crafted the most effective phrases. We have to send our missives out into the ether and hope we’ve done our best.

Moreover, in many cases, we get only one chance to hit the mark. In contrast to interactive conversations (in person or online), where we get instant feedback and can adjust the message if needed, a lot of business writing is a one-shot affair and we’ll never know if we’ve been as effective as we could be.

Digital tools have been assisting writers for decades, as far back as spell checkers that predate the PC era, but most haven’t done much beyond applying simple rules. However, recent advances in natural language processing show some potential to fill this feedback void by providing instantaneous advice about the effectiveness of our language. . .

The Internet of Things (IoT) refers to the several billion devices now connected to the Internet and the networking potential of having all these gadgets communicate with each other, feed data into powerful analysis and control algorithms, and interact with people and the physical environment.

These “things” range from simple sensors that measure temperature, location, and other parameters all the way up to robots and other complex systems. People and animals with Internet-capable sensors (such as implanted chips) or devices also qualify as things in this model.

Imagine you walk into a department store and your mobile phone automatically gives you directions to the aisle where you could find the clothing styles you have recently been browsing online or discussing in social media. When you reach that aisle, a coupon pops up on your phone with a discount on the specific items you’re considering.

When you pull a garment off the rack, the store’s customer database checks other purchases you’ve made and suggests which items you already own that coordinate with this piece. If you could use an accessory to complete the outfit, the store’s computers can tell your phone just where to take you. And if you need more advice, you can text or talk—and possibly not know whether you’re conversing with a store employee or an automated chat algorithm. . .

"Biometrics will play a major role in different industries, from medicine, science, robotics, engineering, manufacturing and all areas of vertical enterprise businesses.

"Smartphones, in particular, help enable these services. Imagine an eye exam conducted by scanning your iris with your iPhone. Or an android app that can measure the effectiveness of a pill through a biometric chipset that dissolves when digested." . . .

Bovée and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in
today’s workplace. Texts by other authors address only a fraction of these terms.

"Every leader is guilty of having used email rather than talking to someone in person. "

So what are these chatbots, and why is everyone obsessed?

Intelligent communication technologies are sweeping through business, but only one text explains how artificial intelligence is revolutionizing business communication.

Order an examination copy of Excellence in Business Communication, 13th Edition.

Blogging can be made significantly easier, faster, and more impactful using artificial intelligence. Here’s how.

Learn more about the leading business communication textbooks in the field.

Obtain a wealth of complimentary business communication classroom resources.

Order examination copies of Bovee & Thill textbooks.

There are so many search engines out there! But you only need these tools to find the best of the web today. Bing, Dogpile, Google Scholar and more!

With advances in artificial intelligence and the growing use of messaging systems for both consumer and business communication, a new wave of bots as personal assistants has taken off.

Business communication textbooks have all lagged in covering communication technology, but one author team is remarkably reversing the trend.

This is the complete list of the best social media tools you need to use. After testing 270 tools, I filtered out the best social media tools for you.

The author of the classic career guide "Never Eat Alone" explains why the follow-up "is the key to success in any field."

3D imaging could vastly improve virtual meetings and presentations by making them “immersive.”