Business Communication 2.0: Social Media and Digital Communication
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Business Communication 2.0: Social Media and Digital Communication
This is an online magazine by Bovee & Thill, the leading authors in business communication, and the only authors who provide fully integrated coverage of Business Communication 2.0 in each of their business communication textbooks, published by Pearson. For more information about Bovee & Thill's texts and the exclusive, superior coverage they give to Business Communication 2.0: Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Alarmed by A.I. Chatbots, Universities Start Revamping How They Teach

Alarmed by A.I. Chatbots, Universities Start Revamping How They Teach | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
With the rise of the popular new chatbot ChatGPT, colleges are restructuring some courses and taking preventive measures.
Samantha Alanís's curator insight, January 24, 2024 1:02 AM

On the positive side, chatbots equipped with AI can provide instant support, answer queries, and offer personalized guidance to students, enhancing the overall learning experience :D This real time assistance can contribute to more efficient and accessible educational resources.

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22 Alternative Search Engines to Use

22 Alternative Search Engines to Use | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Google isn't the only search engine out there. Check out the best alternative search engines for encrypted data, more privacy, and cool search features!
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Which business communication textbooks cover intelligent technologies and artificial intelligence?

Which business communication textbooks cover intelligent technologies and artificial intelligence? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Learn more about these texts now.

 

Order examination copies today.

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The Slander Industry: Who Is Responsible for - and Profiting from - Destroying Reputations?

The Slander Industry: Who Is Responsible for - and Profiting from - Destroying Reputations? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"I wanted to slander someone. My colleague Kashmir Hill and I were trying to learn who is responsible for — and profiting from — the growing ecosystem of websites whose primary purpose is destroying reputations. So I wrote a nasty post. About myself."

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Digital Business Communication Trends

Digital Business Communication Trends | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

What digital communication trends can we expect for 2021 and beyond? From AI to voice-enabled technology, here’s an update."

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How Artificial Intelligence Will Impact Corporate Communications

How Artificial Intelligence Will Impact Corporate Communications | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"AI will bring a new level of trust to information, improve the way information is delivered (i.e., via augmented reality and virtual reality apps) and provide better insights and predictive analytics for decision making by corporate communications professionals."

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5 Data-Backed Social Media Trends [Infographic]

5 Data-Backed Social Media Trends [Infographic] | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Stay on top of the latest, rising trends in social media with this collection of data-backed insights. 

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Teach Your Business Communication Students about Intelligent Communication Technologies

Intelligent communication technologies are sweeping through business, but only one text explains how artificial intelligence is revolutionizing business communication.

 

Order an examination copy of Excellence in Business Communication, 13th Edition or Business Communication Today.

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15 AI Technology Trends to Look for Today

15 AI Technology Trends to Look for Today | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Today, everyone is discussing the most recent trends in the field of Artificial Intelligence (AI).  All through the year, you’ve watched an exponential up-thrust in apps, platforms, and tools for machine learning and artificial intelligence."

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Intelligent Communication Technology: Social Listening Tools

Intelligent Communication Technology: Social Listening Tools | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Every day on Twitter, Facebook, and other social media platforms, millions of consumers and business customers rant, rave, brainstorm, offer help, and ask for help.

 

Smart companies recognize that this global chatter is a gold mine of valuable insights, and they use social listening tools to figure out what people are saying about them and their competitors.

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The 9 Email Mistakes That Make People Ignore Your Messages

The 9 Email Mistakes That Make People Ignore Your Messages | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Billions of emails are sent every day, but that doesn’t mean we have any clue what we’re doing. Follow these steps to improve your messages."

Abderrahim Agnaou's curator insight, September 17, 2019 10:19 PM
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Social Media Has Not Destroyed a Generation  

Social Media Has Not Destroyed a Generation   | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Studies from these researchers and others, published or presented in 2019, have brought some context to the question of what exactly digital technology is doing to our mental health."

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I Started Sending a Thank-You Note Every Week, and It Changed How I Work

I Started Sending a Thank-You Note Every Week, and It Changed How I Work | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Sending a thank you note every week soon became a routine, and even helped grow and refine professional opportunities.
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14 Important Social Media Trends (2022-2025)

14 Important Social Media Trends (2022-2025) | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"As of 2022, there are approximately 4.59 billion social media users around the world. Here are the trends impacting the world of social media, including AR and emerging platforms.

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Interesting Facts about Social Media Use -- Pew Research Center

Interesting Facts about Social Media Use -- Pew Research Center | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.
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How to Use Artificial Intelligence to Write Great Content for Your Business Needs

How to Use Artificial Intelligence to Write Great Content for Your Business Needs | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Over the last couple of years, we’ve been seeing a vast improvement in AI writing tools.

 

If you’re a writer in any shape or form you’ve probably wondered how good these tools really are. Are they a threat to your livelihood? Or can they help you create good content faster than before?"  Read more: https://medium.com/mlearning-ai/can-artificial-intelligence-write-great-content-for-your-business-needs-9d36e6d61c3f

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Media Skills: Writing Promotional Messages for Social Media

Media Skills: Writing Promotional Messages for Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The AIDA model (Attention, Interest, Desire, Action) and similar approaches have been successful with marketing and sales messages for decades.

 

However, in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations. Follow these guidelines:

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How Social Media Has Changed The Way Business Operates, and What's Next

How Social Media Has Changed The Way Business Operates, and What's Next | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"It is without a doubt social media has significantly altered the way businesses operate. Many aspects of doing business, including the eight mentioned in this post, have greatly influenced the adoption of social media and driven smart companies to invest billions in social media. Today businesses cannot afford to ignore social media."

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Technology Trends You Should Know

Technology Trends You Should Know | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"This article highlights 20 technology trends that point to an exciting, chaotic, complex 2020.

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8 Business Communication Technology Trends That Talk the Talk

8 Business Communication Technology Trends That Talk the Talk | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
When you break it down, the fuel that powers all businesses is communication. These hot business communication technologies are more than just idle talk.
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Encouraging Students to Apply Their Skills Now: Writing Professional-Grade Email

Encouraging Students to Apply Their Skills Now: Writing Professional-Grade Email | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Even as the universe of digital possibilities continues to expand, email remains a primary communication tool for employees in most organizations. Chances are your students aren't accustomed to using email in a manner that meets the expecations of the workplace, but they have multiple opportunities right now to hone their email skills.  Encourage them to consider …
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Social Media Trends

Social Media Trends | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here are eight social media trends that you need to be aware of for 2020 and beyond."

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Do People Lie More in Email Than in Other Forms of Communication?

Do People Lie More in Email Than in Other Forms of Communication? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Read this article to get the answer to this question. You may be surprised!

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Use These 33 Google Search Tricks to Find Exactly What You're Looking For

Use These 33 Google Search Tricks to Find Exactly What You're Looking For | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"You often need advanced Google search tricks to find exactly what you're looking for.

 

And since Google knows everything, it provides built-in tools to narrow down your search and give you the answers you want without even having to click through to another website. You just need to familiarize yourself with a few—or 33—Google Search tricks."

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5 Technology Trends That Are Changing Business Communication

5 Technology Trends That Are Changing Business Communication | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"There is no doubt that advancements in technology are going to have a big impact on how businesses will communicate in the future, whether internally, with customers, or with other businesses.

"Tried-and-tested methods will soon have to work alongside new technology that is already revolutionizing business communication."

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